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Dr. Basil J. Janavaras has published extensively in the area of global marketing management. He has authored or co-authored 7 articles in peer-reviewed journals, 4 books including the Global Marketing Management System, and 1 book chapter. He has also developed online tools to teach global marketing, including the Global Market Potential System Online, which is referenced in leading international marketing textbooks.
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10 pages report on Lean supply chain management, using the below Journal Articles:
Agus, and Hajinoor (2012). Lean production supply chain management as driver towards enhancing product quality and business performance: case study of manufacturing companies in Malaysia International journal of quality & reliability management, Volume 29, Issue 1.
Arif-U-Zaman and Ahsan (2014). Lean supply chain performance measurement: The international journal of productivity and performance management, Volume 63, Issue 5.
Aktas, E., Agaran, B., Ulengin, F. and Onsel, S. (2011). The use of outsourcing logistics activities: The case of Turkey. Transportation Research Part C: Emerging Technologies, 19(5): 833-852.
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Christopher, Martin; Ryals, J. Lynette. (2014).The supply chain becomes the demand chain Journal of business logistics, Volume 35, Issue 1.
Jabbour, Ana Beatriz Lopes; Omodei, José Carlos; Jabbour, Charbel Joseé Chiappetta, (2014) Extending lean manufacturing in supply chains: A successful case in Brazil Benchmarking, Volume 21, Issue 6.
Mellat-Parast, Mahour. (2013). Supply chain quality management: International Journal of Quality & Reliability Management, Volume 30, Issue 5.
Moyano-Fuentes, José; Sacristan-Diaz, Macarena; José; Sacristan-Diaz, Macarena; Jose Martinez-Jurado, Pedro. (2012). Cooperation in the supply chain and lean production adoption: International Journal of Operations & Production Management, Volume 32, Issue 9.
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Praiogo, Daniel; Sohal, Amrik. (2013). Supply chain professionals: International Journal of Operations and Production Management, Volume 33, Issue 11/12.
The report should be based on the following criteria:
· Quality and depth of content by demonstrating the understanding of the topic including its need, benefits, implementation challenges, real world examples, and best practices.
· Organization of the report.
· Overall format, i.e., typed, use of page numbers, title page, table of contents, appropriate labels on figures and tables, running head,etc.
· Correct grammar and evidence of proofing, i.e., no spelling errors.
· Variety and documentation of references used. Format for citations and references must follow APA guidelines.
...
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Emerging Trends in Logistics and Supply Chain Management10 pag.docx
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Agus, and Hajinoor (2012). Lean production supply chain management as driver towards enhancing product quality and business performance:
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, Volume 29, Issue 1.
Arif-U-Zaman and Ahsan (2014). Lean supply chain performance measurement:
The international journal of productivity and performance management
, Volume 63, Issue 5.
Aktas, E., Agaran, B., Ulengin, F. and Onsel, S. (2011). The use of outsourcing logistics activities: The case of Turkey.
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(5): 833-852.
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Barker, T. J. and Zabinsky, Z. B. (2011).
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Christopher, Martin; Ryals, J. Lynette. (2014).The supply chain becomes the demand chain
Journal of business logistics
, Volume 35, Issue 1.
Jabbour, Ana Beatriz Lopes; Omodei, José Carlos; Jabbour, Charbel Joseé Chiappetta, (2014) Extending lean manufacturing in supply chains:
A successful case in Brazil Benchmarking
, Volume 21, Issue 6.
Mellat-Parast, Mahour. (2013). Supply chain quality management:
International Journal of Quality & Reliability Management,
Volume 30, Issue 5.
Moyano-Fuentes, José; Sacristan-Diaz, Macarena; José; Sacristan-Diaz, Macarena; Jose Martinez-Jurado, Pedro. (2012). Cooperation in the supply chain and lean production adoption
: International Journal of Operations & Production Management,
Volume 32, Issue 9.
Parry, Glenn; Mill, John; Turner, Celine. (2010). Lean Supply chain management:
Lean Competence Integration of theories in operation management practice
, Volume 15, Issue 3.
Praiogo, Daniel; Sohal, Amrik. (2013). Supply chain professionals:
International Journal of Operations and Production Management,
Volume 33, Issue 11/12.
The report should be based on the following criteria:
Quality and depth of content by demonstrating the understanding of the topic including its need, benefits, implementation challenges, real world examples, and best practices.
Organization of the report.
Overall format, i.e., typed, use of page numbers, title page, table of contents, appropriate labels on figures and tables,
running head,
etc.
Correct grammar and evidence of proofing, i.e., no spelling errors.
Variety and documentation of references used. Format for citations and references must follow APA guidelines.
.
Hatem_Bata_CV.DOCX
This document provides a summary of Dr. Hatem Bata's qualifications and experience. It summarizes that he is an experienced marketing professor with over 7 years of teaching experience at the university level. He has expertise in various marketing topics and has taught both graduate and undergraduate courses. The document also lists his educational background, publications, professional development activities, and references.
Recommended
Investigate the role of social network marketing
Social network marketing can impact education institutions in several ways. It allows for greater student engagement with information and facilitates a culture of knowledge sharing. However, education institutions must understand the complexities of social media use and avoid potential legal issues. Social networks can also intensify competition between education providers as they spread information more quickly.
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The presentation tells the recruitment and selection of marketing managers at Nestle. It includes the entire process, recruitment sources and personnel policies.
Was lernen wir von Learning Analytics?
Learning analytics is the use of student data to gain insights into the learning process and improve learning outcomes. This document discusses how learning analytics can be implemented in schools and universities by analyzing data from tools like the LearningLab platform to understand problems students are having and target instruction. It also examines challenges around privacy, transparency and ownership of student data when using learning analytics. Overall, learning analytics has the potential to provide personalized support to students if implemented carefully with appropriate safeguards.
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This research aims to reveal factors that drive online shops owned by the student of the university in Bandung which utilizes Instagram for marketing efforts. This research uses three theories stated by Morissan (2010), Joseph (2011) and Strauss and Frost (2009) then synthesis those factors and uses 21 factors to analyze with Factor Analysis methodology. The samples of respondents are online shops owned by students. The total sample is 101 respondents. From the Rotated Component Matrix, this research indicates 7 factors and purposes of the new driver factors through the labeling process. As the result, this research creates 7 new driver factors motivated and driven online shops owned by students to utilize Instagram for marketing efforts, consist of: Learning and Responsive Feedback factor, Limitless Shopping Benefits factor, Cash-less factor, Efficient Communication factor, Easy Customization, Relation and Distribution factor, and Extensive Market Target factor. For future research, the authors suggest conducting empirical research.
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10 pages report on Lean supply chain management, using the below Journal Articles:
Agus, and Hajinoor (2012). Lean production supply chain management as driver towards enhancing product quality and business performance: case study of manufacturing companies in Malaysia International journal of quality & reliability management, Volume 29, Issue 1.
Arif-U-Zaman and Ahsan (2014). Lean supply chain performance measurement: The international journal of productivity and performance management, Volume 63, Issue 5.
Aktas, E., Agaran, B., Ulengin, F. and Onsel, S. (2011). The use of outsourcing logistics activities: The case of Turkey. Transportation Research Part C: Emerging Technologies, 19(5): 833-852.
. Barker, T. J. and Zabinsky, Z. B. (2011). A multicriteria decision making model for reverse logistics using analytical hierarchy process. Omega, 39(5): 558-573
Christopher, Martin; Ryals, J. Lynette. (2014).The supply chain becomes the demand chain Journal of business logistics, Volume 35, Issue 1.
Jabbour, Ana Beatriz Lopes; Omodei, José Carlos; Jabbour, Charbel Joseé Chiappetta, (2014) Extending lean manufacturing in supply chains: A successful case in Brazil Benchmarking, Volume 21, Issue 6.
Mellat-Parast, Mahour. (2013). Supply chain quality management: International Journal of Quality & Reliability Management, Volume 30, Issue 5.
Moyano-Fuentes, José; Sacristan-Diaz, Macarena; José; Sacristan-Diaz, Macarena; Jose Martinez-Jurado, Pedro. (2012). Cooperation in the supply chain and lean production adoption: International Journal of Operations & Production Management, Volume 32, Issue 9.
Parry, Glenn; Mill, John; Turner, Celine. (2010). Lean Supply chain management: Lean Competence Integration of theories in operation management practice, Volume 15, Issue 3.
Praiogo, Daniel; Sohal, Amrik. (2013). Supply chain professionals: International Journal of Operations and Production Management, Volume 33, Issue 11/12.
The report should be based on the following criteria:
· Quality and depth of content by demonstrating the understanding of the topic including its need, benefits, implementation challenges, real world examples, and best practices.
· Organization of the report.
· Overall format, i.e., typed, use of page numbers, title page, table of contents, appropriate labels on figures and tables, running head,etc.
· Correct grammar and evidence of proofing, i.e., no spelling errors.
· Variety and documentation of references used. Format for citations and references must follow APA guidelines.
...
Sustainability Marketing Empirical Analysis of Managerial Perceptions
A 10-minutes conference presentation on the preliminary findings of research on Sustainability Marketing.
Emerging Trends in Logistics and Supply Chain Management10 pag.docx
Emerging Trends in Logistics and Supply Chain Management
10 pages report on Lean supply chain management, using the below Journal Articles:
Agus, and Hajinoor (2012). Lean production supply chain management as driver towards enhancing product quality and business performance:
case study of manufacturing companies in Malaysia International journal of quality & reliability management
, Volume 29, Issue 1.
Arif-U-Zaman and Ahsan (2014). Lean supply chain performance measurement:
The international journal of productivity and performance management
, Volume 63, Issue 5.
Aktas, E., Agaran, B., Ulengin, F. and Onsel, S. (2011). The use of outsourcing logistics activities: The case of Turkey.
Transportation Research Part C: Emerging Technologies
,
19
(5): 833-852.
.
Barker, T. J. and Zabinsky, Z. B. (2011).
A multicriteria decision making model for reverse logistics using analytical hierarchy process
.
Omega, 39
(5): 558-573
Christopher, Martin; Ryals, J. Lynette. (2014).The supply chain becomes the demand chain
Journal of business logistics
, Volume 35, Issue 1.
Jabbour, Ana Beatriz Lopes; Omodei, José Carlos; Jabbour, Charbel Joseé Chiappetta, (2014) Extending lean manufacturing in supply chains:
A successful case in Brazil Benchmarking
, Volume 21, Issue 6.
Mellat-Parast, Mahour. (2013). Supply chain quality management:
International Journal of Quality & Reliability Management,
Volume 30, Issue 5.
Moyano-Fuentes, José; Sacristan-Diaz, Macarena; José; Sacristan-Diaz, Macarena; Jose Martinez-Jurado, Pedro. (2012). Cooperation in the supply chain and lean production adoption
: International Journal of Operations & Production Management,
Volume 32, Issue 9.
Parry, Glenn; Mill, John; Turner, Celine. (2010). Lean Supply chain management:
Lean Competence Integration of theories in operation management practice
, Volume 15, Issue 3.
Praiogo, Daniel; Sohal, Amrik. (2013). Supply chain professionals:
International Journal of Operations and Production Management,
Volume 33, Issue 11/12.
The report should be based on the following criteria:
Quality and depth of content by demonstrating the understanding of the topic including its need, benefits, implementation challenges, real world examples, and best practices.
Organization of the report.
Overall format, i.e., typed, use of page numbers, title page, table of contents, appropriate labels on figures and tables,
running head,
etc.
Correct grammar and evidence of proofing, i.e., no spelling errors.
Variety and documentation of references used. Format for citations and references must follow APA guidelines.
.
Hatem_Bata_CV.DOCX
This document provides a summary of Dr. Hatem Bata's qualifications and experience. It summarizes that he is an experienced marketing professor with over 7 years of teaching experience at the university level. He has expertise in various marketing topics and has taught both graduate and undergraduate courses. The document also lists his educational background, publications, professional development activities, and references.
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Respond110
Please use APA and respond 200 words or more plus 2 ref to both
Publix can utilize social media as a means to develop their brand relationship by following 6 suggested tips for marketing via social media…according to a blog these tactics are useful information to help consumers locate your goods and services online. Publix should create a social media page because 90% of business owners truly believe social media plays a big role in marketing and about 95% are using Facebook and publish dynamic content by providing information to your customers about the products and services you provide by providing this piece of information to your customers about the products and services you provide by providing this piece of information customers are more than likely to spread the news via word or mouth (N.A. , 2013). Also, take a lot of photos of your products to help create exposure, optimize for local search meaning make yourself (company) accessible on local business directories and on google, and finally go mobile by publishing a mobile version on your company because if someone is unfamiliar of their surrounding they will not know if their close to your business (N.A., 2013). The mobile app will allow customers to create shopping lists, come up with meals to cook and save money (N.A., Publix, 2017).
According to the textbook, companies can be extremely successful on social media by offering customers a forum for exchange of likes and dislikes, codes of behavior, development of congenial and stimulating dialogues leading to friendship based on trust, and encouragement for current participating by more than an exclusive few (Winer & Dhar, 2011). Social media is playing a major role in Publix because they currently have the following social media sites: Facebook, Twitter, YouTube, Instagram and Pinterest resulting in them being able to manage their brand (N.A., Publix, 2017).
Some people believe social media is simply like speed dating because every second and hour you are trying to form a relationship with your customer (N.A., Convince & Convert, N.A). The bottom line is that you are going to get customers who like you product and services and then you are going to get those who are going to cause you more problems.
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In this discussion I will be writing about how can Publix use social media to assist in the development of brand relationships. Not only for Publix Grocery Stores, but for most of the business social media has become one of the main tool to promote their business, products, and services. Social media can also help the organizations to provide information to citizens, interact, interaction among citizens, and monitor data and information exchange (Matti Haataja, Anne Laajalahti, Jenni Hyvarihen, Incentives and Barriers, 2009).
Publix can use social media to promotes their products, compare prices with their competitors, post coupons, sales, and new products. they can also use social media ...
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- 17 peer-reviewed book chapters in publications related to e-learning, mobile health, and human-computer interaction.
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2) Models show Millennials use interactive technologies for both utilitarian purposes like information gathering as well as entertainment, though they are less likely to purchase online than older groups.
3) Findings provide both empirical support and extensions to previous research on motivations for interactive media usage from a "uses and gratifications" perspective, and suggest directions for understanding economic versus emotional uses of technologies
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The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA, and EC have a significant positive impact on GP, while ESGI does not affect GP. The study also examines the mediating role of EC and EA in the adoption/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their green initiative.
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Publix can utilize social media as a means to develop their brand relationship by following 6 suggested tips for marketing via social media…according to a blog these tactics are useful information to help consumers locate your goods and services online. Publix should create a social media page because 90% of business owners truly believe social media plays a big role in marketing and about 95% are using Facebook and publish dynamic content by providing information to your customers about the products and services you provide by providing this piece of information to your customers about the products and services you provide by providing this piece of information customers are more than likely to spread the news via word or mouth (N.A. , 2013). Also, take a lot of photos of your products to help create exposure, optimize for local search meaning make yourself (company) accessible on local business directories and on google, and finally go mobile by publishing a mobile version on your company because if someone is unfamiliar of their surrounding they will not know if their close to your business (N.A., 2013). The mobile app will allow customers to create shopping lists, come up with meals to cook and save money (N.A., Publix, 2017).
According to the textbook, companies can be extremely successful on social media by offering customers a forum for exchange of likes and dislikes, codes of behavior, development of congenial and stimulating dialogues leading to friendship based on trust, and encouragement for current participating by more than an exclusive few (Winer & Dhar, 2011). Social media is playing a major role in Publix because they currently have the following social media sites: Facebook, Twitter, YouTube, Instagram and Pinterest resulting in them being able to manage their brand (N.A., Publix, 2017).
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In this discussion I will be writing about how can Publix use social media to assist in the development of brand relationships. Not only for Publix Grocery Stores, but for most of the business social media has become one of the main tool to promote their business, products, and services. Social media can also help the organizations to provide information to citizens, interact, interaction among citizens, and monitor data and information exchange (Matti Haataja, Anne Laajalahti, Jenni Hyvarihen, Incentives and Barriers, 2009).
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This document lists the publications of Associate Professor Elspeth McKay from May 2015. It includes:
- 11 books that McKay has authored or edited on topics related to e-learning, MOOCs, and human-computer interaction.
- 1 monograph.
- 17 peer-reviewed book chapters in publications related to e-learning, mobile health, and human-computer interaction.
- 1 PhD thesis.
- 19 articles in refereed journals related to e-learning, digital divide, and human-computer interaction.
- 1 working paper.
The document provides the full citations for each publication.
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This systematic review analyzed 92 academic articles published between 1989 and 2019 on the relationship between family role and entrepreneurship. A cluster analysis identified 5 main areas of research: (1) cultural dimensions and gender issues; (2) family business and succession; (3) parental role models and entrepreneurial intentions; (4) entrepreneurship and self-employment; and (5) family support and women entrepreneurs. The review found this is a relatively new but multidisciplinary field of study. Bibliometric analysis was used to identify the most productive authors, countries, and journals in order to provide an overview of trends in this area of research.
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The International Institute for Science, Technology and Education (IISTE). Science, Technology and Medicine Journals Call for Academic Manuscripts
Bcrs coming to market power point
This PowerPoint needs to be accompanied by an audio of similar name. However, whether too large or an unacceptable file, that is left unavailable to us here.
The project is for a doctoral marketing class.
The website is an actual site.
Promotion Vs Marketing: how to ensure you're talking with, not talking at you...
A presentation delivered at the CILIP Academic & Research Libraries Group Southern Library Assistant Study Day on 9th July at Chichester College. The session set up the day by introducing some marketing concepts and theories, discussing the role of social media in this and looking how to start developing a marketing strategy.
The importance of positioning to multiple markets revised
This document discusses market positioning strategies of Tesco supermarket as it expands into new markets. It examines how Tesco uses market segmentation and product branding to diversify into complementary sectors. As the largest supermarket in the UK with over £72 billion in profits in 2012, Tesco provides a wide range of products and services. The document aims to analyze Tesco's strategies for market positioning and extension to shed light on how other companies can emulate their approach. It explores how consistency in branding and catering to local cultural values impacts a firm's ability to position itself in multiple international markets.
Interactive media usage among millennial consumer
This article analyzes interactive media usage patterns among millennial consumers compared to Generation X and Baby Boomer cohorts. The study uses decision tree analysis of survey data from over 3,000 US consumers to generate models of usage across 21 technology applications. The models show that millennials use interactive media significantly more than older cohorts for 14 applications. Millennials employ interactive technologies for both utilitarian purposes like information gathering as well as entertainment. However, they are less likely to purchase online compared to older groups, presenting opportunities for multi-channel retailers and challenges for online-only retailers.
Interactive media usage among millennial consumer
The document summarizes a study that uses decision tree analysis to generate models comparing interactive media usage among Millennial, Generation X, and Baby Boomer consumers. The study finds:
1) Millennial respondents indicate significantly higher usage of interactive media (such as social media and online reviews) compared to older generations for most activities.
2) Models show Millennials use interactive technologies for both utilitarian purposes like information gathering as well as entertainment, though they are less likely to purchase online than older groups.
3) Findings provide both empirical support and extensions to previous research on motivations for interactive media usage from a "uses and gratifications" perspective, and suggest directions for understanding economic versus emotional uses of technologies
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...
Digital marketing is a term for interactive marketing using digital techniques. The main objective is to create brand awareness and to raise sales. This paper finds the effects of mobile marketing of sportswear companies (Nike, Adidas and Puma) by the comparison of their fans/followers on internet and financial gains. In this study, it is found that mobile marketing helps to create awareness and to raise sales of company. Nike spends more on mobile marketing as compared to its both rivals and is also getting more profit and brand value than Adidas and Puma. Nike leads in digital market; the company has more fans and followers on internet(Facebook, Twitter and Youtube). Adidas also made strategies for mobile marketing that helped them to raise brand value and profit in recent years. Statistics shows that Puma is relatively far behind in this race. The company should develop strategies better than its rivals to raise its enterprise value and to compete in the world market
1-s2.0-S2666784323000104-main.pdf
The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA, and EC have a significant positive impact on GP, while ESGI does not affect GP. The study also examines the mediating role of EC and EA in the adoption/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their green initiative.
1-s2.0-S2666784323000104-main.pdf
The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA, and EC have a significant positive impact on GP, while ESGI does not affect GP. The study also examines the mediating role of EC and EA in the adoption/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their green initiative.
Research Poster on Data Driven Persuasion Marketing
An exploration into the effects of Data-Driven Marketing: The Failure of Cambridge Analytica.
Research Proposal on Data-Driven Persuasion Marketing.
Similar to Basil's Publication (20)
Respond110Please use APA and respond 200 words or more plus 2 .docx
Respond110Please use APA and respond 200 words or more plus 2 .docx
Social media: Are there adequate evidences to substantiate a redefinition of ...
Social media: Are there adequate evidences to substantiate a redefinition of ...
An exploratory analysis of market orientation and perceived corporate image i...
An exploratory analysis of market orientation and perceived corporate image i...
Promotion Vs Marketing: how to ensure you're talking with, not talking at you...
Promotion Vs Marketing: how to ensure you're talking with, not talking at you...
The importance of positioning to multiple markets revised
The importance of positioning to multiple markets revised
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...
Comparative Analysis of Brand Performance and Financial Gains a Case Study of...
Research Poster on Data Driven Persuasion Marketing
Research Poster on Data Driven Persuasion Marketing
Basil's Publication
- 1. PUBLISHED ARTICLES, BOOKS AND REFERENCES Dr. Basil J. Janavaras Articles Gomes, E., Janavaras, B., & Cheema, (2008). Improving decision making and critical thinking skills via web-based tools: The case of the Global Marketing Management System Online. Journal of International Business and Economics, 8(3): 132–142. Janavaras, B. (1998). Global Marketing Management System. New York: Pearson Education Inc. Janavaras, B., Paladini, S., & George (2013), S. Going Global: A Practical Guide, Pearson Education. Janavaras, B. (2012). “Teaching and Learning Global Marketing Using the Web”, Academy of International Business (AIB) Insights, Vol. 12, No 1, 3-9. Janavaras, B., Ahmed, Z. U., & Bartels, F. (2003). The global marketing management system: A planned approach to market entry and competitiveness. Cosmo Themeta: Global Aspects Review, 1(1), 83–106. Janavaras, B. & Gomes, E. (2007). Global business research and strategic planning tools. Journal of International Business and Economy, 8(1), 59–70. Janavaras, B., Gomes, E., & Young, R. (2008). Web based interactive software in international business: The case of the Global Market Potential System Online (GMMSO©). Journal of College Teaching and Learning, 5(4), 23–32. Books Avlonitis, G, Lymperopoulos, K. & Janavaras, B., (2010), Modern Marketing Strategies for Global Markets, Athens, Greece, Rosili Publishing. Janavaras, B., Paladini, S., & George, S., (2013), Going Global: A Practical Guide, Pearson Education. Janavaras, B. (1998). Global Marketing Management System. New York: Pearson Education Inc.
- 2. Lymperopoulos, K, Janavaras, B., & Salamoura, M., (2015), Strategies for International Marketing & Exporting, Athens, Greece, Kallipos (National Metsovion University) Forthcoming Book: Global Marketing Management System, 2nd Edition, World Scientific(In press) Book Chapter George, S., Janavaras, B.J., and Friends, T. (2014) 'Transformative experiences in teaching International Business: A study using an online blended learning system across geographies and contexts’', Palgrave Handbook of Experiential Learning in International Business. Ed. by Taras, V., and Gonzalez-Perez, M.A. UK: Palgrave Macmillan. References Packaged with: Kotabe/Helsen Global Marketing Management, 5th ed. (www.gmmso3.com and featured in the 6th ed. (www.gmmso4.com ) Terpstra’s International Marketing, 9th ed. Featured in: www.Globaledge.msu.edu (Exercises & Simulations) www.fita.org