Bcrs coming to market power point


Published on

This PowerPoint needs to be accompanied by an audio of similar name. However, whether too large or an unacceptable file, that is left unavailable to us here.
The project is for a doctoral marketing class.
The website is an actual site.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Bcrs coming to market power point

  1. 1.
  2. 2. Coming to Market<br />Davis, F; King, V; Nierenberg, K<br />Argosy University<br />B7320<br />Marketing & Innovation<br />Dr. Mario Zaino<br />Wednesday, June 30, 2010<br />http://www.mote.org/<br />http://coolgate.mote.org/beachconditions/<br />drfrankdavis@gmail.com; vking1@nash.stu.argosy.edu; knierenberg@mote.org<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48. Anderson, C, (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New <br /> York: Hyperion. ISBN 1-4013-0237-8.<br />Anthony, S. (2008). How can $220,000 trump $200 million? Retrieved November 7, 2008 from Harvard Business Publishing. <br />Arnold, S. E. (2010, April). Google and its strategy of “meh”. KMWorld, 6-7. Retrieved from Academic Search Complete database.<br />Arsenault, P. M. (2004). Validating generational differences: A legitimate diversity and<br /> leadership issue [Electronic version]. Leadership & Organizational Development<br /> Journal, 25, 124-141. doi:10.1108/01437730410521813<br />Basu, A. & Muylle, S. (2007). How to plan e-business initiatives in established companies. Retrieved May 22, 2010 from MIT Sloan Management Review. <br />Bulik, B. (2009). BING. Advertising Age, 80(39), 18. Retrieved from Academic Search Complete database.<br />Clark, N. (2010, April 28). Biggest brands. Marketing, 30-33. Retrieved from Academic Search Complete database.<br />Davila, T., Epstein, M., & Shelton, R. (2006). Making Innovation Work, How to manage it, measure it and profit from it. Upper Saddle River, New Jersey: Pearson Education, Inc.<br />Dyer, W. G., Dyer, W. G., & Dyer, J. H. (2007). Team building: Proven strategies for improving <br /> team performance (4th ed.). San Francisco: Jossey-Bass.<br />Genn, A. (2007, February 16-22). Softening the very hard sell of online marketing services. <br />Long Island Business News,31A. Retrieved from Academic Search Complete database.<br />Hanssens, D.M., Rust, R.T. & Srivastava, R.K. (2009). Marketing strategy and wall street: nailing down marketing’s impact. Journal of Marketing. 73(2). 115-118. <br />HARNESS, 2005. Harmful Algal Research and Response: A National Environmental Science<br />Strategy 2005 – 2015. Rasmdell, J.S., D.M. Anderson, P.M. Glibert (Eds), Ecological <br />Society of America, Washington, DC, 96 pgs.<br />Hesselbein, F., Goldsmith, M. & Somerville, I. (Eds.). (2002). In Leading for innovation and organizing for results. San Francisco, CA: Jossey-Bass.<br />Humphreys, A. (2010). Mega marketing: the creation of markets as a social process. Journal of Marketing.74 (2). 1-19. <br />Jon, S. (n.d). CEOs try to predict who'll win tomorrow's tech race. USA Today. Retrieved from Academic Search Complete database.<br />Kasperson, R. E., Renn, O., Slovic, P., Brown, H. S., Emel, J., Goble, R., Kasperson, J. X., Ratick, S. (1988). The social amplification of risk: A conceptual framework. Risk Analysis 8, 177-187.<br />Kim, W.C. & Mauborgne, R. (2005). Blue Ocean Strategy. Harvard Business School Press: Boston, MA.<br />Kirkpatrick B., R. Currier, K. Nierenberg, A. Reich, L.C. Backer, R. Stumpf,...G. Kirkpatrick.<br />(2008). Florida red tide and human health: A pilot beach conditions reporting <br />system to minimize human exposure, Science and the Total Environment,402 (1), 1-8.<br />doi:10.1016/j.scitotenv. 2008.03.032<br />Kirkpatrick, B., Fleming, L. E., Henry, M. S., Clark, R. D., & Backer, L. C. (2004). The use of electronic media to educate and communicate with the public during a harmful algal bloom. In K. A. Steidinger, J. Landsberg, C. R. Tomas, & G. A. Vargo (Eds). Harmful Algae 2002. Florida Fish and Wildlife Conservation Commission, Florida Institute of Oceanography, and Intergovernmental Oceanographic Commission of UNESCO (pp 494 – 495). St. Petersburg, FL.<br />Knight, A. J., Worosz, M. R., & Todd, E. C. D. (2007). Serving food safety: Consumer <br /> perceptions of food safety at restaurants. International Journal of Contemporary <br />HospitalityManagement, 19(6), 476-484. doi: 10.1108/09596110710775138<br />Kuhar, S. E., Nierenberg, K., Kirkpatrick, B., & Tobin, G. A. (2009). Public perceptions of <br /> Florida red tide risks. Risk Analysis, 29(7), 963-969.<br />Kumar, V. & Shah, D. (2009). Expanding the role of marketing: from customer equity to market <br /> capitalization. Journal of Marketing. 73(2). 119-136. <br />Ladwig, P., Anderson, A. A., Brossard, D., Scheufele, D. A., & Shaw, B. (2010, May) <br /> Narrowing the nano discourse? Materials Today 13(5), 52-54.<br />Lencioni, P. (2002). The five dysfunctions of a team: A leadership fable. San Francisco: Jossey-<br /> Bass.<br />Lingas, E. O., Dorfman, L., & Bukofzer, E. (2009). Nutrition content of food and beverage<br /> products on web sites popular with children. American Journal of Public Health, <br />99(S3), S587-S592. doi:10.2105/AJPH.2008.152918<br />McCandless, D., Key, J., & Hancock, M. (2010). In Deep Water: Can we afford to spill any oil? [jpg file; graphic]. Retrieved Sunday, May 16, 2010 from http://www.informationisbeautiful.net/category/environment/<br />Mehok, K. (2010, April). Marketing on a budget. Automotive Body Repair News, 30- 36. Retrieved from Academic Search Complete database.<br />Neff, J. (2010, May). Dawn’s rescue efforts shine in gulf oil spill.Advertising Age. <br />Nierenberg, K, Reich, A, Currier, R, Kirkpatrick, B, Backer, LC, Stumpf, R,…Kirkpatrick, G.<br /> (2009). Beaches and HABS: Successful Expansion of the Florida Red Tide Reporting<br /> System for Protection of Public Health through Community Education and Outreach.<br />Florida Journal of Environmental Health, 203, 18-24.<br />Nierenberg, K, Byrne, MM, Fleming, LE, Stephan, W, Reich, A, Backer, LC, ...Kirkpatrick, B.<br /> (2010). Florida red tide perception: Residents versus tourists. Harmful Algae,in <br /> press.doi:10.1016/j.hal.2010.04.010<br />Ocean. US, 2006. Public Health Risks: Coastal Observations for Decision-Making, <br /> Publication No. 15, Arlington, VA. 40 pp.<br />Pauleen, D. J. (2003/04). An inductively derived model of leader-initiated relationship building<br />with virtual team members [Electronic version]. Journal of Management Information <br />Systems, 20, 227-256.<br />Porterfield, A. (2010). Social Media integration big theme for 2010. Retrieved May 22, 2010<br /> from http://www.socialmediaexaminder.com/social-media-intergration<br />Ringland, G., & Young, L. (Eds.). (2006). Scenarios in marketing. From vision to decision. England: John Wiley & Sons ltd.<br />Romano, M. (2003). Not just a Web site. Modern Healthcare, 33(21), 22. Retrieved from Academic Search Complete database.<br />Ronald, M. H., & Shaw, R. B. (Spring, 2008). Developing peripheral vision [Electronic<br /> version]. Leader to Leader, 48, 53-60. doi: 10.1002/ltl.281<br />Social media marketing industry report (2010). Retrieved May 15, 2010 from http://www.worthingtonwire.com. <br />Social media revolution. Retrieved May 15, 2010 from www.socialmediaexaminer.com. <br />Stumpf, R, Tomlinson, M, Calkins, J, Kirkpatrick, B, Fisher, K, Nierenberg, K,…Wynne, T. <br />(2009). Skill Assessment for an Operational Algal Bloom Forecast System. <br /> Journal of Marine Systems, 76, 151-161.<br />Thompson, L., Aranda, E., & Robbins, S. P. (2000). Tools for teams; Building effective teams in the workplace. Swenson, C. (Ed.). Boston, MA: Pearson.<br />US Census Bureau. Retrieved from http://quickfacts.census.gov/qfd/states/12/12033.html on<br /> May 17, 2010.<br />VisitFlorida.com. Retrieved from http://www.visitflorida.com/ on May 17, 2010.<br />What is innovation? (n.d.). Retrieved November 22, 2008, from http://www.creativeadvantage.com/innovation_definition.html<br />