https://www.youtube.com/channel/UCI9POyyP-f93JHfkhr2ma2g

1. telegram.me/cryptoportfolio

2. telegram.me/cryptoportfolio
Brendan Eich
Founder
Brian Bondy
Co-founder
Yan Zhu
Security & Privacy
Engineering
Scott Locklin
BAT Smart Contracts
& Economics
Bradley Richter
Brand & Interaction
Design

3. telegram.me/cryptoportfolio
Basic attention token is a currency for a new
Ethereum-based advertising platform
• BAT is user’s attention used in advertising
• Publishers, Advertisers, and Consumers will be the
main BAT users
• BAT will be ERC-20 token, which can be
tradable and exchangeable on Ethereum
• It aims at solving ethical, economic, and other
advertising problems through elimination of
middlemen in the ads industry

4. telegram.me/cryptoportfolio
Problems of online ads industry
AD fraud
Users’ mobile
data wastage
Slow page loads
Decreased battery
life
Monopolization
by Google and
Facebook
(crackdown on
freedom of speech)

5. telegram.me/cryptoportfolio
BAT and how to solve problems
Consumers
• Strong privacy and security
(browser-level monitoring)
• Incentivization of users to see ads
(BAT tokens rewards)
• Improved relevance and performance
(block of trackers, annoying ads, etc.)
Publisher
• Improved revenue
• Better reporting
• Less fraud
Advertiser
• Less expensive customer
attention
• Less fraud
• Better attribution

6. telegram.me/cryptoportfolio
Digital advertising spending is expected to double
by 2020 since 2015
Even a tiny piece of this market is a huge
opportunity
BATs can make this market more efficient, fair,
and ethical
At the moment, market has many inefficiencies
and unneeded middlemen
161.77
194.6
229.25
269.85
304.34
335.48
0
100
200
300
400
2015 2016 2017 2018 2019 2020
Digital advertising spending (in $ bln.)
https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

7. telegram.me/cryptoportfolio
$15 mln is a cap of ICO. 1 bln tokens will be
distributed among all parties during ICO
The whole advertising ecosystem will work with
BAT as a currency
Investors
70% BAT tokens will be distributed among
investors, 20% of them in the hands of BAT team,
10% for users growth pool
Users
Publishers
Advertisers
The whole advertising ecosystem will work with
BAT as a currency
BAT team
58%
Contractors
13%
Marketing
12%
Administration
10%
Contingency
fund
7%
Distribution of
investors’funds

8. t.me/cryptoportfolio
A very strong team with very well-known
personalities in tech
Competition with giants
A great idea, which solves existing inefficiencies
Working platform where BAT tokens will be used
(BRAVE)
Ethereum blockchain risks
Brave will not be the only platform, where BAT
tokens will be used
Relatively small share of tokens will be distributed
to investors (70%)
Possible flaws in code

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• Telegram chat: t.me/CryptoPortfolioChat
• Telegram bot: t.me/cryptoportfoliobot
• Twitter: EthereumRussian
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