The document describes Bartenders Brawl, an annual MMA/boxing/kickboxing event where bartenders and other industry professionals compete against each other in sanctioned fights. Previous events in St. Louis and Kansas City drew over 1000 and 2000 people respectively. The 2012 events are planned for September in St. Louis and August in Kansas City, with promotion through posters, social media, and partnerships. Sponsorship opportunities ranging from $500 to $5000 are outlined.

1. Please click here: http://vimeo.com/45339684
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2. Mission: To be the global leader of the on-
premise amateur fight competition of bar &
nightclub professionals, a world-class event &
promotional opportunity.
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3. Bartenders Brawl
Concept
The 3rd annual event where bartenders, waitresses, and other
industry professionals train for and compete in one night of
What is it? sanctioned MMA, Boxing, or Kickboxing fights against each
other
9/23/12 in St. Louis, 8/26/12 in Kansas City, with Chicago
Cities and Charlotte TBD
St. Louis: Ameristar Casino, St. Charles, MO
Locations Kansas City: Martini Corner, Kansas City, MO
Over 1000 people expected in St. Louis
Attendance 2000 people expected in Kansas City
Bar Sales Record day for sales behind bar
400 posters in 300 bars and nightclubs, 200k person social
Promotion media reach, covered by major media outlets, 6 promo videos
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4. Bartenders Brawl
Management Team
Steve Guidry Partner of Lounge Concepts, St. Louis; four years bar and
The business nightclub development for BMG, Charlotte; Producer of
development guy one of the first MMA events in St. Louis in 2005
Owner/Operator of St. Louis nightclub and bar staples
Rob Stone and ambassador in popular entertainment districts; trains
The fight guy and instructs with Rodrigo Vaghi, world-renowned
Brazilian Jiu Jitsu coach
Ben Strake Sales Director for Mile 277 Tap and Grill; helped launch
The promotions HOME Nightclub, St. Louis; trained with Matt Hughes
guy and the team from The HIT Squad gym
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5. Bartenders Brawl
Founders and friends
From left: UFC and TUF veteran Kyle Watson, UFC and Pride legend Dan Henderson, Ben
Strake, Steve Guidry, Rob Stone, 2010 BJJ World Champion Bryan Guidry

6. Notable Guests
Friends of the Bartenders Brawl
NFL Sam Bradford, St. Louis Rams Heisman Trophy Winner, Rookie of
Quarterback #1 NFL Draft Pick the year
NFL Albert Haynesworth, Washington
2X Pro Bowler
Likes
Redskins DT puppies
UFC Dan Henderson, #1 Contender in the UFC Pride Champion Olympian
UFC Shonie Carter, UFC Vet TUF Season 4
UFC Kyle Watson, UFC Vet TUF Season 12 semi-finalist
UFC Brian Foster, UFC Vet Current Bellator Fighter
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7. St. Louis, MO
2011 figures and
strategy for growth in 2012
2011 2012
9/23/12 at Ameristar Casino, St.
Date/Location 6/26/11 at Mile 277 Tap & Grill
Charles, MO
750 (Sold Out) - 200 ppl turned 1100 expected, venue is bigger and
Attendance away more attractive
2000 posters in bars and nightclubs, social
400 posters in 300 bars and
Promotions nightclubs, 3 promo videos
media blitz, local ESPN promo partner,
Ameristar marketing support
15 fights sanctioned by KICK 15 fights sanctioned by KICK
Fights International in all different weight International in all different weight
classes classes
Official Sponsored after party in the
Official after party sponsored by and
After Party located at Mile 277
Discovery Ballroom at Ameristar
Casino
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8. Kansas City, MO
2011 figures and
strategy for growth in 2012
2011 2012
7/31/11 at Martini Corner outdoors 8/26/12 at Martini Corner,
Date/Location street was closed down outdoors street is closed down
Attendance Over 1200 Over 2000 expected
Radio, viral videos, print, digital, and Radio, viral videos, print, digital, and
Promotions social media; over 2M digital social media; over 2M digital
impressions impressions
15 fights sanctioned by KICK 15 fights sanctioned by KICK
Fights International in all different weight International in all different weight
classes classes
After party sponsored by and hosted
After Party at Martini Corner
After party TBD
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9. Sponsorship
Opportunities
‣ Price: offers start at $5,000
Title Sponsor
‣ 2 VIP tables (20 seats) included
‣ Link & logo on main website
‣ Prominent positioning on all print
Platinum and web, and email communications;
Sponsor over 40k email contacts & 200k social
media reach
‣ Positioning on ring, media wall,
Gold Sponsor lighting
‣ Signage, and promo info handed out
at event
Silver Sponsor ‣ Prominent position on promo and
wrap video
‣ *Car/motorcycle dealer can place
vehicle in front of Ameristar Casino
Official After Party Sponsor
entrance

10. Sponsorship
Opportunities
Title Sponsor ‣ $2,500
‣ 1 VIP table (10 seats) included
‣ Link & logo on main website
Platinum ‣ Signage, and promo info handed
Sponsor out at event
‣ Logo on all print and web
Gold Sponsor ‣ Mention on all social media and
email campaigns (200k reach)
‣ Position on promo and wrap video
Silver Sponsor
Official After Party Sponsor

11. Sponsorship
Opportunities
Title Sponsor ‣ $1000
‣ Half VIP table (5 seats) included
‣ Link & logo on main website
Platinum ‣ Signage, and promo info handed
Sponsor out at after party
‣ Logo on all print and web
Gold Sponsor ‣ Mention on all social media and
email campaigns (200k reach)
‣ Position on promo and wrap
video
Silver Sponsor
Official After Party Sponsor

12. Sponsorship
Opportunities
Title Sponsor ‣ $500
‣ 4 front row tickets included
‣ Link & logo on main website
Platinum ‣ Signage, and promo info handed
Sponsor out at after party
‣ Logo on all print and web
Gold Sponsor ‣ Mention on all social media and
email campaigns (200k reach)
‣ Position on promo and wrap
video
Silver Sponsor
Official After Party Sponsor

13. Sponsorship
Opportunities
Title Sponsor ‣ Trade or $1000
‣ 2 tickets included
‣ Link & logo on main website
Platinum
‣ Signage, and promo info handed
Sponsor out at after party
‣ Logo on all print and web
Gold Sponsor ‣ Mention on all social media and
email campaigns (200k reach)
‣ Position on promo and wrap
video
Silver Sponsor
Official After Party Sponsor

14. Press
To view the press Bartenders Brawl has received, click here
to visit our Facebook page:
https://www.facebook.com/thebartendersbrawl/
app_465508863463716

15. Testimonials
“One of the sickest Industry event EVER produced”- Bob Durkin (President,
BMG Charlotte)
“Industry Event of the Decade” – Chris Seferyn (Owner Velvet Dog Kansas City)
“If you guys ever need a reference anywhere around the country…you let me
know. You guys have a top notch event and are class acts…” - Ed Warm, Owner
Joe’s Bar Chicago

16. Promo Videos
Sponsor Messaging can be added
to this years promo videos
http://www.vimeo.com/25488706 (St. Louis trailer to hype the event)
http://www.vimeo.com/26983837 (St. Louis fight video)
http://vimeo.com/27794421 (Kansas City fight video)
http://vimeo.com/26360396 (Chicago hype trailer)
http://www.youtube.com/watch?v=PFEcyOfsi98 (Charlotte fight video)
http://vimeo.com/45339684 (New St. Louis 2012 hype trailer)

17. Contact
For sponsorship inquiries, please contact Ben Strake at
(636) 667-9409 or benstrake@gmail.com
https://www.facebook.com/thebartendersbrawl