The document describes a flyer created for Crackem's sponsorship of the Barrel and Flow Beer Festival, intended for promotion on Instagram and Facebook. The target audience includes craft beer and music lovers who appreciate festivals and travel. The flyer emphasizes VIP and general admission benefits, vibrant content, and the appealing aspect of live music.

1. What kind of content it is (landing page, flyer, social media post, etc.)
The Digital Content I created is a Flyer that Crackem is sponsoring Barrel and Flow
Beer festival company.
Where it will be seen (website, store window, Instagram, etc.)
The flyer will be posted on Instagram and Facebook.
Who the target audience or persona is
The target audience are crafted beer and music lovers who also enjoy traveling to
taprooms and festivals
How or why the message appeals to them
The content appeals to the audience by highlighting VIP and general Admission and
incentives that are included. The content is vibrant and aligns with the company brand.
What makes the event cool is the element of live music.