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Barcelino: Before and After
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Travis Pinnell
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Transformation of my store.
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Barcelino: Before and After
1.
BARCELINO The Look;
before and after.
2.
Early Marketing ;
stale, conservative, flat.
3.
New Marketing;
A sleek more updated look that appeals to a younger, fresher market with the BARCELINO attitude.
4.
BEFORE: Front of
Store/ Dress Salon Flat and linear, lacking impact. Easy to pass by without noticing .
5.
Updated and expanded
Dress Salon.
6.
Standards; AFTER Clean,
crisp and uniform. Easily shopable. Standards; BEFORE Mismatched, lacking uniformity.
7.
Before: Empty, tattered
After; Clean, fuller, colorful
8.
Clear, clean, easily
accessible. Aisle; BEFORE. Crowded, hard to shop.
9.
New signature
aubergine color applied to Feature Walls throughout the store.
10.
Remodeled Cash Wrap
area featuring new Marketing.
11.
Photo taken at
the BARCELINO Per Donna "Purple Party" which launched the store. Pictured left to right; Travis Pinnell, Store Manager; Mitra Sharei-Martin, Womens Buyer; Sharam Sharei, President BARELINO Per Donna.
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