BARB stands for Broadcaster's Audience Research Board. It was set up in 1981 to provide television audience measurement services for broadcasters and the advertising industry in an independent, not-for-profit company. BARB data allows TV channels to analyze which of their programs performed well and help guide future programming decisions. Example viewership figures are shown for three murder mystery dramas: Death Comes to Pemberley on BBC One had 1.07 million viewers; Agatha Christie's Marple on ITV had 4.57 million viewers; and Midsomer Murders on ITV had 7.81 million viewers.

1. What does it stands for?
BARB is an acronym for Broadcaster’s Audience Research Board.
What is it?
BARB was set up in 1981 to provide the industry standard television audience
measurements services for broadcasters and the advertising industry. BARB was owned by
the BBC, ITV, Channel 4, Channel 5, BskyB and the IPA (Institutes of Practitioners in
Advertising) and is not for Profit Company limited by guarantee.
How might TV channels use their information?
TV channels can see what performed well and what to continue in the future from their
data.
Viewing figures of dramas:
11
7.81
14
9
DEATH COMES TO PEMBERLEY (THU 2018)
AGATHA CHRISTIE'S MARPLE (SUN 2003)
4.57
MIDSOMER MURDERS (MON 1959)
ITV3
1.07
Death comes to Pemberley
Death Comes to Pemberley is a three-part British
television drama based on characters created by
Jane Austen in her novel Pride and Prejudice. Its first
broadcast was over three days from 26 December
2013 to 28 December 2013 on BBC One. Based on
the best-selling novel of the same name by P. D.
James, the story continues Jane Austen's Pride and Prejudice with a murder mystery.
The drama was commissioned by Controller of BBC Drama Commissioning, Ben Stephenson
and former Controller of BBC One, now Director of Television, Danny Cohen.
Agatha Christie’s marple
Agatha Christie's Marple is a British ITVtelevision series based on the Miss Marple and other
murder mystery novels by Agatha Christie. It is also known as Marple. The title character
was played by Geraldine McEwan from the first to third series, until her retirement from the
role. She was replaced by Julia McKenzie, from the fourth series onwards. The first six
episodes were all adaptations of Miss Marple novels by Christie. Subsequent episodes were

2. derived both from works featuring Miss Marple but also Christie novels that did not feature
the character. The title of the series removes the word Miss from Miss Marple, to match the
title of the Agatha Christie's Poirot series.
Midsomer Murders
Midsomer Murders is a British television detective dramathat has aired on ITV since 1997.
The show is based on the books by Caroline Graham, as originally adapted by Anthony
Horowitz. The current lead character is DCI John Barnaby (Neil Dudgeon), who works for
CaustonCID. Dudgeon's character is the younger cousin of former lead character DCI Tom
Barnaby (John Nettles). Dudgeon first appeared as randy gardener Daniel Bolt in the Series 4
Episode "Garden of Death". Dudgeon permanently joined the show in 2011 following
Nettles' departure.
The stories revolve around the Barnabys' efforts to solve numerous murders that take place
in the fictional English county of Midsomer. The Barnabys have worked with several
different sergeants throughout the run of the show: Sgt Gavin Troy (Daniel Casey), Sgt Dan
Scott (John Hopkins), Sgt Ben Jones (Jason Hughes), and currently Sgt Charlie Nelson
(Gwilym Lee). A third Christmas special aired on ITV on 24 December 2013.