Mumford and Sons' image portrays a folk genre through a barn and farmhouse in the background, with vintage suitcases, flags, and a blurred fair in the background to keep focus on the band. The Pretty Reckless' image shows the female lead singer in white against the male band members in black, with her black boots signaling her as the lead in a typical rock genre style. Beyonce's black and white image is extremely simplistic, with minimal makeup and no clothes besides rosary beads on her wrist. Arctic Monkeys' image shows them holding a vinyl record with vintage, gelled hairstyles and clothing like denim and bomber jackets, possibly appealing to an older demographic through their

1. Artist/Band Image Analysis
Mumford and Sons
Folk genre – old, traditional genre, portrayed through
mise en scene. – Barn/Farmhouse in background,
horse, vintage suitcases, flags.
Movement in background – some sort of fair/festival,
blurred out to keep focus on foreground of band.
The Pretty Reckless
Rock genre – colours used (black and white)
Male band members in all black, femal lead singer in white top
– showing she is the lead. Black thigh high boots – typical of
rock genre. Heavy black eye make up.
Beyonce
R&B/Pop genre
Black and White – extremely simplistic
Minimal make up, no clothes
Rosary beads on left wrist.
Arctic Monkeys
Alternative/Rock genre
Holding a vinyl.
Old fashioned gelled hairstyle – vintage clothing,
denim and bomber jackets. Maybe trying to
appeal to an older demographic.