The document discusses a financial institution's strategic objectives to increase profits and lending. The objectives are to increase annual profit by $10,000 through initiatives like lowering interest rates to boost lending and decreasing the advertised interest rate to attract more customers and loans. Performance will be monitored by metrics such as profit margins, interest rates, amount of money loaned, and number of loans.

1. Financial
Customer
Increase Margins
Decrease in loan interest rate
Internal
Business
Increase lending
Learning
and
Growth
Monitor demand for loans
Strategic Objectives Measures
Increase in Dollars' profit
Smaller percentage
Quantity of money being
loaned
Number of loans being taken
out
Targets
30% revenue
Decrease by 2%
$10,000 increase
40 loans
Initiatives
Lower interest rate and
therefore increase lending
Decrease advertised interest
rate
Decrease interest rate
Adjust interest rate as needed