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1
Baidu SEO Tips and Tricks
2
As of November 2017, Baidu
holds 81% of search engine
marketshare in China.
- Statcounter
http://gs.statcounter.com/search-engine-market-share/all/china
3
China has 731 million internet
users with 95% of them
accessing the internet from
mobile.
4
Know Your Audience
5
What works in Europe will not
automatically work in China
6
Take ASOS
7
 #1 Online Retailer in the UK
 15.4 Million Active
Customers Globally
 136 Million visitors per
month
8
 Failed miserably in China
9
Alibaba makes up 85% of all
online sales in China
https://econsultancy.com/blog/67735-five-reasons-asos-is-pulling-out-of-china/
10
Investing in China means
investing in their way of
doing business
11
Getting Baidu to Like You
12
Understand the Differences
Between Baidu and Google
13
The Handbag Test
14
Google’s main results shows the
standard 10 blue links with Google
Shopping ads displayed on the
sidebar
Baidu search results nearly always
contain thumbnail images and lead
with an image gallery. Ads appear
throughout the SERP.
15
Google’s results primarily rely on
link metrics.
Baidu uses an official website
badge-system to prominently
display brand websites.
16
Ranking URLs vary depending on
the search query
Baidu will prominently display links
to their own sites at the top of the
page for nearly all queries.
17
Links open in the same window Links open in a new window
18
Baidu Webmaster Tools
Overview
19
Sitemap Submission
20
Sitemap Submission
Enter sitemap URL
Find a Chinese
person
21
Link Submission Script
https://gist.github.com/merkle-ychai/e925c0b1b6499e68b6ff307c73a5f2f9#file-the-improved-baidu-link-submission-script-by-merkle-js
22
Official Brand Name
Submission
23
MIP & AMP – Baidu Penalizes Sites that Take
Longer Than 3 Seconds to Load on Mobile
This is new
24
What Baidu Likes and
Doesn’t Like
25
Likes: Sites in Chinese
Hosted in China.
Plan B: Host in Hong Kong if
You Don’t Have an ICP
License
26
Dislikes: Non-Chinese Pages
27
What to Do with a Multilingual
.Com Site
28
Block Baidu & 360 from accessing
non-relevant languages via the
Robots.txt file:
29
Only Submit Your Chinese
Sitemap.xml File:
Yes, Please
Don’t Care
30
What to Do with M. Sites
31
Applicable-Device Tag
Desktop:
Add above rel=”alternate”
link
32
Applicable-Device Tag
Mobile:
Add above canonical
reference
33
Local Search
34
Add the GPS Coordinates,
City & Province to Improve
Local Search Rankings
<meta name="location" content="province=北京;city=北京
;coord=116.306522891,40.0555055968">
35
Result for Mobile Traffic Post-Technical Updates
0
10000
20000
30000
40000
50000
60000
36
37
Anders Riise Koch: akoch@datawords.com
Questions? Get in touch:

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Baidu SEO Tips & Tricks