TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdf
Bachelor of sports football major
1. How long will it be before Texas A&M or the University of Texas offers a Bachelor of
Sports or a Bachelor of Athletics with a major in Football?
There is a valid reason to do so. In fact, many.
Football is a business. Football is not a game. Football is not a sport. Football is a
business. In fact, Football is an Industry—a multibillion-dollar industry that provides
many jobs and supports many other industries, which—by extension, supports many
more jobs.
In most businesses, sales are goals. In football, goals are sales. Fans are revenue
generators. Advertising pays the bills. And television speaks for itself.
A Football team bay benefit from Brand Loyalty, however, there is no boutique football.
There is no Mass-Market Discount Football. Football is not L.L. Bean. Football is not
Wal-Mart. Football is Kohl’s. Football is Macy’s. And just as Macy’s becomes The
Miracle on 34th Street every Thanksgiving—complete with a parade—football becomes
the miracle on the 50 yard line—complete with bowl games.
Originally, this article was only to underscore the difference between teams and
committees. However, it turned out to be more.
You’ve heard of surgical teams. Have you ever heard of a surgical committee? You’ve
heard of football teams. Have you ever heard of a football committee?
Proms have decorating committees. Proms are not in competition. Proms are not
revenue generators. Playing football in high school is just as valid as taking Phys. Ed.
or Health Class. However, College Football is a whole new ballgame.
College Football is very competitive.
2. College Football is big business.
College Football is an industry.
College Football is a major revenue generator.
Therefore, by extension, College Football should also be a College Major. In fact, there
should be an entire degreed field of study.
Soon there will be, and there should be, a Bachelor of Sports (BS) and a Bachelor of
Athletics (BA).
Those graduating with a Bachelor of Sports can go on to become Coaches, Trainers,
Recruiters, or enter the fields of sports Advertising, Marketing, or Sales.
They can even go on to play Professional Football.
A Football Major watching a training film is just as valid as a Film Major watching Citizen
Kane, or a Theatre Major watching a play.
A Football Major going to a football game is just as valid as a music major going to
listen to a symphony, an Art Major going to a gallery opening, or a History Major visiting
a Museum.
All are valid activities. Only Football is derided despite the fact that Football is a
Multibillion Dollar Industry.
Is there any real difference between a Finance Major studying Economics and Statistics
to develop investment portfolio strategies and a Football Major studying Football stats to
develop recruitment and training strategies?
There will, of course, be a core curriculum.
