Is Everything All White - Private Label Buyer Cover StoryWatt International
This article discusses trends in private label packaging in the fourth quarter of 2011. Specifically:
- White packaging has become very common for private labels, though some argue it risks looking too generic. Others say white conveys value.
- Beyond packaging colors, private labels are seeing increased line extensions, one label across multiple retailers, and more promotional activities like contests.
- Key trends include the proliferation of white packaging, debates around whether it has become overused, line extensions into new categories at retailers like Publix, and increased promotional activities for private labels.
This document summarizes a presentation given by Lennart Persson, CFO of SCA, a global hygiene products and paper company, at a conference on March 16, 2010. SCA has annual net sales of SEK 111 billion and approximately 50,000 employees worldwide. The presentation outlines SCA's strategic direction, which includes cost reduction initiatives, supply chain rationalization, tissue and personal care product innovations, and growth in emerging markets through increased penetration. Raw material prices for pulp and recovered paper have increased substantially since early 2009.
This document discusses Drypers Corporation, a manufacturer of disposable diapers and training pants. It provides an overview of the company and defines integrated marketing communications. The document characterizes the U.S. disposal diaper and training pants market and Drypers' competitors. It also describes Drypers' marketing communications mix, which includes magazines, newspapers, direct mail, in-store promotions and sampling. Finally, it discusses Drypers' communication strategy of using both push and pull strategies and how it should budget and evaluate its communication methods.
This document summarizes research conducted on Huggies Pull-Ups for a summer intern project. It provides background on Huggies and the disposable diaper industry, findings from focus groups and store observations. Key insights include parents seeking guidance on children's development and potty training. The strategy is to position Pull-Ups as essential for potty training milestones. The target audience is open-minded, family-focused women ages 25-44 with 1-5 year old children. Current and potential media tactics are also examined.
This document summarizes trends in the baby diaper industry. Key points include:
1) Baby diaper manufacturers are focusing on features like fit, comfort, breathability, and convenience to meet consumer expectations. This includes more stretch materials and refastenable tapes.
2) The top priorities are still leakage protection and dryness. Extra features help products stand out but cannot replace basic functionality.
3) Manufacturers are designing diapers tailored to babies' developmental stages, not just size. This includes different absorbency levels and increased stretch.
4) Competition is fierce between leading brands like P&G and KC. Smaller companies focus on niches like premature baby diapers.
This document discusses the growth of private label brands, also known as store brands, in India. It notes that private labels are gaining prominence globally and internationally as retailers seek higher margins. In India, major retailers like Future Group, More, and Shoppers Stop have established prominent private label brands. The document also analyzes the advantages and disadvantages of private labels for retailers and consumers. It conducted store surveys that showed private labels are becoming more popular and widespread in India as organized retail grows.
The document discusses private label trends in the U.S. It finds that private label dollar share is increasing more due to rising food prices than consumers switching from brands. Key insights include: private label sales growth is outpacing unit growth; the top private label categories are dairy, eggs, and packaged meat; organic private label sales are growing despite economic challenges; and retailers like Walmart are expanding their exclusive private label brands across many product categories to increase market share.
The document discusses the disposable diaper industry in the United States from the 1960s-1970s. It summarizes that Procter & Gamble dominated the market with over 65% share in 1973 due to investments in research and development, manufacturing efficiencies, and heavy advertising spending. Kimberly-Clark was the main competitor but had higher costs and a later start distributing nationally. The industry grew rapidly as more women worked and diapers became seen as more convenient than cloth.
Is Everything All White - Private Label Buyer Cover StoryWatt International
This article discusses trends in private label packaging in the fourth quarter of 2011. Specifically:
- White packaging has become very common for private labels, though some argue it risks looking too generic. Others say white conveys value.
- Beyond packaging colors, private labels are seeing increased line extensions, one label across multiple retailers, and more promotional activities like contests.
- Key trends include the proliferation of white packaging, debates around whether it has become overused, line extensions into new categories at retailers like Publix, and increased promotional activities for private labels.
This document summarizes a presentation given by Lennart Persson, CFO of SCA, a global hygiene products and paper company, at a conference on March 16, 2010. SCA has annual net sales of SEK 111 billion and approximately 50,000 employees worldwide. The presentation outlines SCA's strategic direction, which includes cost reduction initiatives, supply chain rationalization, tissue and personal care product innovations, and growth in emerging markets through increased penetration. Raw material prices for pulp and recovered paper have increased substantially since early 2009.
This document discusses Drypers Corporation, a manufacturer of disposable diapers and training pants. It provides an overview of the company and defines integrated marketing communications. The document characterizes the U.S. disposal diaper and training pants market and Drypers' competitors. It also describes Drypers' marketing communications mix, which includes magazines, newspapers, direct mail, in-store promotions and sampling. Finally, it discusses Drypers' communication strategy of using both push and pull strategies and how it should budget and evaluate its communication methods.
This document summarizes research conducted on Huggies Pull-Ups for a summer intern project. It provides background on Huggies and the disposable diaper industry, findings from focus groups and store observations. Key insights include parents seeking guidance on children's development and potty training. The strategy is to position Pull-Ups as essential for potty training milestones. The target audience is open-minded, family-focused women ages 25-44 with 1-5 year old children. Current and potential media tactics are also examined.
This document summarizes trends in the baby diaper industry. Key points include:
1) Baby diaper manufacturers are focusing on features like fit, comfort, breathability, and convenience to meet consumer expectations. This includes more stretch materials and refastenable tapes.
2) The top priorities are still leakage protection and dryness. Extra features help products stand out but cannot replace basic functionality.
3) Manufacturers are designing diapers tailored to babies' developmental stages, not just size. This includes different absorbency levels and increased stretch.
4) Competition is fierce between leading brands like P&G and KC. Smaller companies focus on niches like premature baby diapers.
This document discusses the growth of private label brands, also known as store brands, in India. It notes that private labels are gaining prominence globally and internationally as retailers seek higher margins. In India, major retailers like Future Group, More, and Shoppers Stop have established prominent private label brands. The document also analyzes the advantages and disadvantages of private labels for retailers and consumers. It conducted store surveys that showed private labels are becoming more popular and widespread in India as organized retail grows.
The document discusses private label trends in the U.S. It finds that private label dollar share is increasing more due to rising food prices than consumers switching from brands. Key insights include: private label sales growth is outpacing unit growth; the top private label categories are dairy, eggs, and packaged meat; organic private label sales are growing despite economic challenges; and retailers like Walmart are expanding their exclusive private label brands across many product categories to increase market share.
The document discusses the disposable diaper industry in the United States from the 1960s-1970s. It summarizes that Procter & Gamble dominated the market with over 65% share in 1973 due to investments in research and development, manufacturing efficiencies, and heavy advertising spending. Kimberly-Clark was the main competitor but had higher costs and a later start distributing nationally. The industry grew rapidly as more women worked and diapers became seen as more convenient than cloth.
Lottery is banned in various states in the US mainly due to its impacts on the society. The purchase of lottery can be addictive, hence impacting the livelihood of many. However, due to easier ROI, the demand for lottery has increased. Higher jackpot values have raised the demand for tickets with larger jackpot amount in state lotteries of the US. This lures casual players into the game as they buy the lottery tickets only when the prize is highly attractive. A large audience was attracted to the prize money of $100 million in 2013. However, due to the influence of jackpot fatigue, the lottery vendor's revenue flow is restricted as fewer people are buying lottery tickets, which is affecting the growth of the market in the country. With jackpot fatigue creeping in the US lottery market, prize amount as high as $300 million is expected to fetch more players.
Domestic Bedroom Furniture Market Report – UK 2016-2020 AnalysisMarketResearch.com
Domestic Bedroom Furniture Market Report 2016-2020, assesses the market for bedroom furniture, which has followed an interesting path in recent years, experiencing a period of volatility, which has included reasonable growth in 2014 followed by more modest performance in 2015. The report examines the various aspects driving change in the industry and assesses the likely future prospects for the sector through to 2020.
This document provides a summary of a report on fleet management in the Americas. It highlights insights from executive interviews, new data on commercial vehicle fleets, an overview of the fleet management industry, and profiles of 76 fleet management solution providers. The report analyzes trends in the industry, forecasts growth until 2020, and examines questions about market structure, offerings from vehicle manufacturers, and how regulations are affecting fleet management.
Cuba - Telecoms, Mobile, Broadband and Digital Media - Statistics and AnalysesMarketResearch.com
Normalisation of relations with the US lifts restrictions in telecom equipment importsCuba still has the lowest mobile phone and internet penetration rates in the region, and is also among the lowest for fixed-line teledensity. Fixed-line and mobile services remain a monopoly of the government-controlled Empresa de Telecomunicaciones de Cuba (ETESCA Cubacel).
Circulating Tumor Cell, Cell Free DNA, Exosome and Vesicle Cancer Diagnostic ...MarketResearch.com
A revolution in cancer diagnostics is occurring using in vitro blood testing to identify cancer DNA. GRAIL, a new company with impressive backing, has announced a single blood test to detect all cancers. The technology is moving faster than the market. New technology that definitively identifies disease conditions from blood samples is poised to replace expensive invasive surgical biopsy procedures. The market is still in its infancy but has outstanding growth potential. The impact on the health care industry is enormous. The report forecasts the market size out to 2020. In addition, the report looks at potential market sizes by country, by cancer and by the three different opportunities: detection, management and screening.
The Automotive industry is going through a phase of digitalization. Five years down the line, vehicles would be transformed into communication objects. 24*7 connectivity access is the need of the hour, as people wish to stay connected with the outer world even while travelling in their vehicles. This task of transforming a vehicle into a connectivity device is a crucial challenge faced by automobile manufacturers. Use of 3G and 4G internet services for providing connectivity in vehicles would help transform cars into smart portable devices. New hi-tech devices, smart phones, high-speed internet, various applications & open sources such as android systems have transformed the concept of connected vehicles.
In-Flight Wi-Fi is a revolutionary service that enables people to remain connected and updated with the latest activities all across the globe even while travelling above 3,000 meters in the air. The global in-flight Wi-Fi connectivity market is projected to register a substantial compound annual growth rate (CAGR) of 14.50% over the forecast period.The global in-flight Wi-Fi market is likely to be fuelled by increasing number of commercial aircrafts all over the world, which are anticipated to reach to 40,020 by 2032.
IoNT is a network of nanoscale devices, sensors, and machines integrated into everyday physical objects that are connected to the Internet for effective data communication. It improves operational efficiency by increasing the pace of communication over the existing infrastructure and enhances business productivity in any industrial setup. IoNT focuses on improving the process capabilities by expanding the data storage and computing capacity at the basic sensor level. The IoNT is embedded with nanotechnology allowing integration of nanoscale devices with the existing communication infrastructure and the Internet. It creates smart communication environments, such as smart homes, smart shopping, smart transportation, and smart healthcare. The IoNT can efficiently monitor and manage many interconnected nanoscale devices.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Global Open Loop Prepaid Cards Market Intelligence, Innovation, Strategy, and...MarketResearch.com
In the last few years, open loop prepaid cards have transformed the global payments landscape in more ways than ever imagined. Use of the card category has evolved from a tool promoting financial inclusion among the unbanked and underbanked population to a payment method delivering convenience and security to consumers across various segments. Consumers continue to demand greater functionality in their open loop prepaid cards which is resulting in innovations across the card category globally. This report discusses market drivers and innovations of major open loop prepaid card categories – general purpose reloadable cards, travel cards, payroll cards, government benefit cards, and gift cards.
This document provides an overview and analysis of the smart clothing and body sensor market. It finds that the market is growing rapidly, with shipments of smart clothing expected to increase from 968,000 units in 2015 to 24.8 million units in 2021. Body sensor shipments are projected to rise from 2.7 million in 2015 to 68 million annually by 2021. The report examines key players, technologies, applications in healthcare, sports, consumer markets, and forecasts revenues and shipments for smart clothing and body sensors globally through 2021.
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
This report provides a summary of key trends for the global telecoms sector as well as an overview of developments at a regional level. This valuable report also includes recent key statistics for the overall global telecoms industry as well as statistics for the mobile, mobile broadband, Internet, satellite and fixed broadband sectors. It also includes a ranking of the top telcos (2014) as well as global telecoms and mobile CAPEX and revenue.
Companies in this industry design and publish computer software. Major companies include US-based Activision Blizzard, Adobe Systems, IBM, Microsoft, Oracle, Salesforce.com, and Symantec, as well as Dassault Systemes (France), The Sage Group (UK), and SAP (Germany).Global revenue from sales of packaged software is about $430 billion per year, according to International Data Corporation. The US is the worlds top software-producing country in terms of revenue; other major producers include Germany, the UK, and Japan. Many US-based software companies outsource some of their production work to other countries due to the high cost of domestic labor.The US computer software industry involves about 9,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $170 billion.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
An overview of the Human Capital Management Market by Solution report. Human Capital Management Market by Solution (Core HR, Workforce Management, Compensation Management, Performance Management, Recruiting, Learning Management, Employee Collaboration and Engagement), by Industry Verticals , & by Region - Global Forecast to 2019
Power Packaging Technology Trends and Market ExpectationsMarketResearch.com
An overview of Power Packaging Technology Trends and Market Expectations report. In this report you will find detailed descriptions of standard power module packaging designs. There are special focuses on each part: substrate, thermal interface materials, baseplate, encapsulation, die attach and interconnection. Both technological and marketing points of view are considered. Technological innovations are presented, and market metrics and forecasts are given for each part.
Natural and Organic Foods and Beverages in the U.S., 4th EditionMarketResearch.com
An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Lottery is banned in various states in the US mainly due to its impacts on the society. The purchase of lottery can be addictive, hence impacting the livelihood of many. However, due to easier ROI, the demand for lottery has increased. Higher jackpot values have raised the demand for tickets with larger jackpot amount in state lotteries of the US. This lures casual players into the game as they buy the lottery tickets only when the prize is highly attractive. A large audience was attracted to the prize money of $100 million in 2013. However, due to the influence of jackpot fatigue, the lottery vendor's revenue flow is restricted as fewer people are buying lottery tickets, which is affecting the growth of the market in the country. With jackpot fatigue creeping in the US lottery market, prize amount as high as $300 million is expected to fetch more players.
Domestic Bedroom Furniture Market Report – UK 2016-2020 AnalysisMarketResearch.com
Domestic Bedroom Furniture Market Report 2016-2020, assesses the market for bedroom furniture, which has followed an interesting path in recent years, experiencing a period of volatility, which has included reasonable growth in 2014 followed by more modest performance in 2015. The report examines the various aspects driving change in the industry and assesses the likely future prospects for the sector through to 2020.
This document provides a summary of a report on fleet management in the Americas. It highlights insights from executive interviews, new data on commercial vehicle fleets, an overview of the fleet management industry, and profiles of 76 fleet management solution providers. The report analyzes trends in the industry, forecasts growth until 2020, and examines questions about market structure, offerings from vehicle manufacturers, and how regulations are affecting fleet management.
Cuba - Telecoms, Mobile, Broadband and Digital Media - Statistics and AnalysesMarketResearch.com
Normalisation of relations with the US lifts restrictions in telecom equipment importsCuba still has the lowest mobile phone and internet penetration rates in the region, and is also among the lowest for fixed-line teledensity. Fixed-line and mobile services remain a monopoly of the government-controlled Empresa de Telecomunicaciones de Cuba (ETESCA Cubacel).
Circulating Tumor Cell, Cell Free DNA, Exosome and Vesicle Cancer Diagnostic ...MarketResearch.com
A revolution in cancer diagnostics is occurring using in vitro blood testing to identify cancer DNA. GRAIL, a new company with impressive backing, has announced a single blood test to detect all cancers. The technology is moving faster than the market. New technology that definitively identifies disease conditions from blood samples is poised to replace expensive invasive surgical biopsy procedures. The market is still in its infancy but has outstanding growth potential. The impact on the health care industry is enormous. The report forecasts the market size out to 2020. In addition, the report looks at potential market sizes by country, by cancer and by the three different opportunities: detection, management and screening.
The Automotive industry is going through a phase of digitalization. Five years down the line, vehicles would be transformed into communication objects. 24*7 connectivity access is the need of the hour, as people wish to stay connected with the outer world even while travelling in their vehicles. This task of transforming a vehicle into a connectivity device is a crucial challenge faced by automobile manufacturers. Use of 3G and 4G internet services for providing connectivity in vehicles would help transform cars into smart portable devices. New hi-tech devices, smart phones, high-speed internet, various applications & open sources such as android systems have transformed the concept of connected vehicles.
In-Flight Wi-Fi is a revolutionary service that enables people to remain connected and updated with the latest activities all across the globe even while travelling above 3,000 meters in the air. The global in-flight Wi-Fi connectivity market is projected to register a substantial compound annual growth rate (CAGR) of 14.50% over the forecast period.The global in-flight Wi-Fi market is likely to be fuelled by increasing number of commercial aircrafts all over the world, which are anticipated to reach to 40,020 by 2032.
IoNT is a network of nanoscale devices, sensors, and machines integrated into everyday physical objects that are connected to the Internet for effective data communication. It improves operational efficiency by increasing the pace of communication over the existing infrastructure and enhances business productivity in any industrial setup. IoNT focuses on improving the process capabilities by expanding the data storage and computing capacity at the basic sensor level. The IoNT is embedded with nanotechnology allowing integration of nanoscale devices with the existing communication infrastructure and the Internet. It creates smart communication environments, such as smart homes, smart shopping, smart transportation, and smart healthcare. The IoNT can efficiently monitor and manage many interconnected nanoscale devices.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Global Open Loop Prepaid Cards Market Intelligence, Innovation, Strategy, and...MarketResearch.com
In the last few years, open loop prepaid cards have transformed the global payments landscape in more ways than ever imagined. Use of the card category has evolved from a tool promoting financial inclusion among the unbanked and underbanked population to a payment method delivering convenience and security to consumers across various segments. Consumers continue to demand greater functionality in their open loop prepaid cards which is resulting in innovations across the card category globally. This report discusses market drivers and innovations of major open loop prepaid card categories – general purpose reloadable cards, travel cards, payroll cards, government benefit cards, and gift cards.
This document provides an overview and analysis of the smart clothing and body sensor market. It finds that the market is growing rapidly, with shipments of smart clothing expected to increase from 968,000 units in 2015 to 24.8 million units in 2021. Body sensor shipments are projected to rise from 2.7 million in 2015 to 68 million annually by 2021. The report examines key players, technologies, applications in healthcare, sports, consumer markets, and forecasts revenues and shipments for smart clothing and body sensors globally through 2021.
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
This report provides a summary of key trends for the global telecoms sector as well as an overview of developments at a regional level. This valuable report also includes recent key statistics for the overall global telecoms industry as well as statistics for the mobile, mobile broadband, Internet, satellite and fixed broadband sectors. It also includes a ranking of the top telcos (2014) as well as global telecoms and mobile CAPEX and revenue.
Companies in this industry design and publish computer software. Major companies include US-based Activision Blizzard, Adobe Systems, IBM, Microsoft, Oracle, Salesforce.com, and Symantec, as well as Dassault Systemes (France), The Sage Group (UK), and SAP (Germany).Global revenue from sales of packaged software is about $430 billion per year, according to International Data Corporation. The US is the worlds top software-producing country in terms of revenue; other major producers include Germany, the UK, and Japan. Many US-based software companies outsource some of their production work to other countries due to the high cost of domestic labor.The US computer software industry involves about 9,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $170 billion.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
An overview of the Human Capital Management Market by Solution report. Human Capital Management Market by Solution (Core HR, Workforce Management, Compensation Management, Performance Management, Recruiting, Learning Management, Employee Collaboration and Engagement), by Industry Verticals , & by Region - Global Forecast to 2019
Power Packaging Technology Trends and Market ExpectationsMarketResearch.com
An overview of Power Packaging Technology Trends and Market Expectations report. In this report you will find detailed descriptions of standard power module packaging designs. There are special focuses on each part: substrate, thermal interface materials, baseplate, encapsulation, die attach and interconnection. Both technological and marketing points of view are considered. Technological innovations are presented, and market metrics and forecasts are given for each part.
Natural and Organic Foods and Beverages in the U.S., 4th EditionMarketResearch.com
An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition
1. Get more info on this report!
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding
Accessories, 5th Edition
July 1, 2010
Babycare supplies marketers must come up with new products and strategies on a
regular basis -- to raise brands above the commodity herd. The fact that the pool of
babies tends to hover near 4.0 million, year in, year out, further pressures competition.
Yet this market is worth the scramble for share: Valued at $7.0 billion at retail, the
market’s six categories (disposable diapers, wipes, bodycare preparations, feeding
accessories, play & discovery toys, and pacifiers/teethers) hold rich potential for players
with innovative wares and competitive savvy. This latest edition of a popular Packaged
Facts report contains all the information that executives need to form aggressive
gameplans for either entering the fray or enhancing their existing positions. Market
drivers such as green or natural/organic products, and higher birth rates among ethnic
minorities, are examined against the background of the troubled U.S. economy. Sales
figures -- both historical and forecasted -- are covered, too, as are IRI brand share data,
and Experian Simmons demographic data. Execs can also compare their battle profiles
with those of California Baby, Hain-Celestial, Kimberly-Clark, Johnson & Johnson,
Procter & Gamble, Seventh Generation, and others; each of these companies’ stances
is discussed in detail. Throughout the report, Packaged Facts’ unique in-depth analysis
is featured.
Read an excerpt from this report below.
Report Methodology
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories is
based on information gathered from primary, secondary, and syndicated sources.
Primary research involves on-site study of how babycare supplies are sold through retail
stores; Packaged Facts also consults with industry executives. Secondary research
involves the evaluation and comparison of data from mountains of articles found in
financial, marketing, and retail publications, as well as on corresponding types of
websites. Company literature, government agencies, and other sources also provide
valuable secondary data.
Stats on market revenues and growth trends derive from all available data on the
2. babycare supplies marketplace, be they quantitative or qualitative; that is, a broad range
of societal and economic trends are factored in, to help shape the most accurate
possible view of sales progress.
Brand share data are provided by Information Resources, Inc. (IRI), which taps directly
into checkout scanners in the three main mass-market channels, which are
supermarkets, chain drugstores, and mass merchandisers. IRI’s proprietary InfoScan
Review is widely regarded as the “bible” for syndicated retail brand share. However,
Wal-Mart and warehouse club data are excluded from the Review, per these retailers’
stipulations.
Analysis of consumers’ purchase and use of babycare supplies is based on quarterly
surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one
of the leading compilers of demographic data in the United States.
The Bottom Line: What Your Company Really Gets...
With Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories,
you and your marketing team will gain a comprehensive overview of the ins and outs of
the babycare supplies business. Most importantly, the report anchors babycare supplies
in the broader HBC and societal contexts, as well as in the rapidly transforming retail
scene. Such valuable qualitative perspective is supported with extensive hard data
presented in well-organized tables and charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in babycare supplies, this report is
bound to freshen and strengthen your marketing plan. If your company is newly
targeting the prospective or new baby-household, then this report is a great intro to the
babycare supplies business, and thus a launching pad for a successful venture.
The whole team -- brand managers, research and development pros, ad agencies and
media departments, database managers and librarians, venture capitalists, new
business specialists -- all are unified by the cutting-edge analysis in Babycare Supplies
in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories.
Additional Information
Market Insights: A Selection From The Report
Busy Mothers Buying CPG via Direct Sales Media
3. To state the obvious, many types of products are selling well over the Internet. It may
surprise some observers that consumer packaged goods (CPG), inclusive of babycare
supplies, but not limited to them, are increasingly purchased direct, via Internet
websites, in particular, but also via mail-order catalogs, mobile, etc. One’s immediate
reaction might be that that practice is extravagant, given that CPG is available at local
mass-retail outlets, from malls to supermarkets, from specialty boutiques to the corner
convenience store. Also, e-tailers offer discounts, though rarely deep ones. But in an
age of traffic jams, crowded stores, and high prices at the gas pump, the delivery of
large cartons of disposable diapers, or of quantities of any babycare product, can save
lots of money, time, and effort. E-tailers, for example, routinely offer special discounts,
though not deep ones; and for orders exceeding specified dollar amounts - $50, $100...
- shipping is often free.
Shopping from home translates into more time for family life, or for recreation.
Brandweek (issue of May 12, 2010) has presented AC Nielsen data that peg U.S.
consumers’ total online spending at $340.0 billion in 2010, a sum the firm projects will
jump 40% to $475.0 billion in 2012. Online purchases of CPG will start the same two
years at $12.0 billion, and push upward by 33%, to $16.0 billion. The CPG share of all
e-tail dollars will therefore be roughly maintained at less than 4% during 2010-2012.
The fact that mothers may be turning more and more to direct sales media for babycare
supplies and other CPG, is highly positive, because careful shoppers may save money
for impulse add-ons on behalf of Baby - a toy, perhaps, or a new bottle, a fresh pack of
pacifiers, an organic baby shampoo, or whatever - to complement those huge cartons of
disposable diapers. In addition, the overall babycare supplies market will benefit from
the fact that even e-discounted items will likely bring in higher price-points than the
same deep-discounted ones at Wal-Mart or other mass retailers.
U.S. Market for Babycare Supplies Forecast to Increase More than $1 Billion by
2015, finds latest Packaged Facts report
New York, June 29, 2010 — The $7 billion retail market for babycare supplies in the
United States will continue its strong annual growth with an increase of 20% predicted
between 2009-2015, according to Babycare Supplies in the U.S.: Diapers, Bottles,
Wipes and Feeding Accessories, 5th Edition by market research publisher Packaged
Facts. The growth translates to gains exceeding $1 billion as the market approaches $9
billion by the end of the forecast period and surpasses the comparatively solid $577
million increase achieved from 2005-2009.
“There are several million households with children under the age of two and the growth
we anticipate for babycare supplies can be considered fair-to-good. However, what’s
truly exciting is the large dollar base, which ensures that even slight progress translates
into substantial dollar levels,” says Don Montuori, publisher of Packaged Facts. “For
example, in 2010 a single percentage-point of increase could equal $71 million.”
4. The report breaks sales figures into six product categories. In descending order of retail
dollar size, they are: disposable diapers/training pants, baby wipes/moist towelettes,
baby bodycare products, nursing/feeding accessories, play & discovery (infant) toys,
and pacifiers/teethers (a.k.a., soothing accessories). The best-performing categories
during 2005-2009 were baby wipes/moist towelettes, baby bodycare products, and
nursing/feeding accessories. Each achieved retail dollar growth totaling around 20%
during the four-year period. The disposable diapers category was sluggish, advancing
only 4% over that same four years. Meanwhile the volatile play and discovery toys
category, which experienced double-digit ups and downs, had a net increase of just
1%. Pacifiers/teethers, the smallest category, lost 3% of its retail dollars over the span.
Unsurprisingly, many consumers turned to the value-tier of babycare supplies brands—
as well as to private labels—during the recent recession. Packaged Facts anticipates
that some consumers will stick with these lower-cost alternatives even as the economy
improves. Nevertheless, as Packaged Facts predicted in the previous edition, the sales
of luxury goods hit hard by the recession appear to be regaining ground as of June
2010. Improved disposable income will especially drive sales in the wipes/moist
towelettes, baby bodycare, feeding accessories, and play & discovery toys categories
as consumers once again satisfy their desires for premium and even prestige-priced
babycare supplies. Purchases of natural, organic, and green products are also
expected to continue propelling the market substantially.
Beyond traditional retail stores, the expansion of the online channel has immense
implications for the babycare supplies market, as evidence by the performance of
companies such as Quidsi, Inc./Diapers.com, which Packaged Facts estimates will have
at least $100 million in sales during 2010. Meanwhile, the relative maturity of the
babycare supplies market creates such an intense competitive climate for marketers
that those that can afford to target foreign territories are setting up or expanding
operations outside the U.S. For marketers with enough ingenuity and willingness to
adapt their products to smaller, less expensive pack sizes, developing countries such as
BRIC (Brazil, Russia, India, and China) are fertile ground, according to Packaged Facts.
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories,
5th Edition is the latest market study in a popular series written by renowned Packaged
Facts analyst Timothy Dowd. The report examines the consumer marketplace for
products intended to facilitate the care, feeding, and mental development of the littlest
Americans. Packaged Facts estimates the retail dollar sales for each of the six major
product categories, as transacted through all U.S. outlets.
About Packaged Facts - Packaged Facts, a division of MarketResearch.com,
publishes market intelligence on a wide range of consumer market topics, including
consumer goods and retailing, foods and beverages, demographics, pet products and
services, and financial products. Packaged Facts also offers a full range of custom
research services.
5. Table of Contents
Chapter 1: Executive Summary
Highlights
Market Definition: Six Product Categories
Birth Rates Explained
Artificial Colors Are Only Ingredients Tested by FDA
Truth and Safety
Finally, ANSI Standards for Organic Personal Care Products
Product and Tactical Hot Spots
Babycare Supplies Plod to $7.1 Billion in 2005-2009
Market Surprisingly Out of Sync with Birth and Inflation Rates
Table 1-1: U.S. Retail Dollar Sales of Babycare Supplies, 2005-2009 (In Millions)
Disposable Diapers Still Dominant Babycare Product
Table 1-2: Share of U.S. Retail Dollar Sales of Babycare Supplies, by Category,
2005-2009
Babycare Supplies Market to Reach $8.5 Billion in 2015
Table 1-3: Projected U.S. Retail Dollar Sales of Babycare Supplies, by Category,
2009-2015 (In Millions)
Ethnic Minorities Driving U.S. Birth Rates
A Cycle of Commoditization and Decommoditization
Yoga Moms - Do They Still Exist?
Yoga Moms 2 and 3
Busy Mothers Buying CPG via Direct Sales Media
Of Hundreds of Babycare Supplies Marketers, Just 107 Significant in Mass
Important Mergers, Acquisitions, Spin-Offs, Divestments
2010
2008
2007
2006
Core Babycare Supplies Base is 7.3 Million Households with Kids
Over 3.2 Million Households with Expectant Mothers
“Expectant” Households: Youth, Minorities, Plus Kids Already There...
“We Had a Baby!”/“We’re Gonna Have a Baby!”
Grandma and Grandpa, the Gift-Givers
Chapter 2: The Products
Highlights
Introduction
Market Definition
Diapers to Pacifiers: Six Product Categories
Some Overlap with Toddlers’ and Adults’ Products
Terms Defined
Birth Rate
6. Carbon Footprint
Cosmeceutical
Direct
Ethnic
Fair Trade
Green
HBC
Infants/Toddlers/Preschoolers
“Market” versus “Category” versus “Segment”
Mass Retail Channel(s)
“Natural” versus “Organic”
Prestige and Pop Prestige
SKU
Specialty
Sustainable (also, Renewable)
Methodology
The Products
Six Main Babycare Product Categories
Category 1: Disposable Diapers/Training Pants
Category 2: Baby Wipes/Moist Towelettes
Category 3: Baby Bodycare Products
Soap/Bath Products
Creams/Ointments
Powder
Lotions
Petroleum Jelly (Petrolatum)
Shampoo
Oils
Category 4: Feeding Accessories
Category 5: Play and Discovery (Infant) Toys
Category 6: Pacifiers/Teethers (a.k.a., Soothing Accessories)
Babycare Supplies That Are Used by Adults
Related Product Markets
Eight Controversial Ingredients
Eight Among Thousands - But Few Ingredients Are Tested...
Bisphenol-A (BPA)
Parabens
Phthalates
Polypropylene (Polypropene)
Propylene Glycol
Sodium Polyacrylate (Super-Absorbent Polymer, or SAP)
Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLFs)
Talc
Regulation
Babycare Supplies Are Minimally Regulated
The Subject Was Diapers
7. Artificial Colors Are Only Ingredients Tested by FDA
Truth and Safety
Cosmetics versus Drugs, and the FTC
The Consumer Product Safety Improvement Act of 2008 (CPSIA)
The USDA and FTC Play Limited Roles
Still in the Works: The Safe Baby Products Act
...And the Colorado Safe Personal Care Products Act
Finally, ANSI Standards for Organic Personal Care Products
Chapter 3: Insights and Opportunities
Highlights
The Key Babycare Supplies Tactic: “Add Value, Stupid!”
Make Mine Natural! - No, Green! - No, Organic! - No, Natural!
From 2010 On, Expect Lots of Humorous Babycare Supplies Ads
Product and Tactical Hot Spots
Chapter 4: The Market
Highlights
Market Size and Growth
Babycare Supplies Plod to $7.1 Billion in 2005-2009
Market Surprisingly Out of Sync with Birth and Inflation Rates
Table 4-1: U.S. Retail Dollar Sales of Babycare Supplies, by Category, 2005-
2009 (In Millions)
Disposable Diapers Struggle to Attain $4.1 Billion
Training Pants Fall Down
Disposable Diaper Unit-Consumption Leaps Up to 40.2 Billion
Wipes/Towelettes in Decent Progress to $1.2 Billion
Wipes Still Overpower Towelettes
Baby Bodycare Retains Promise, Reaches $712.0 Million
In Mass, Baby Bodycare Segments Led by Soap and Ointments
Table 4-2: Share of U.S. Retail Dollar Sales of Baby Bodycare Products in Mass
Retail Channels (Supermarkets, Chain Drugstores, and Mass Merchandise
Outlets), by Product Segment, 2001-2009 (Dollars in Thousands)
Feeding Accessories Climb to $593.0 Million
Play & Discovery Toys Soar, Then Plunge Back to $310.0 Million
Pacifiers/Teethers Slip to $108.0 Million
Market Composition
Disposable Diapers Still Dominant Babycare Product
Table 4-3: Share of U.S. Retail Dollar Sales of Babycare Supplies, by Category,
2005-2009 (In Millions)
...And Mass Retail Channel Still Rules
Table 4-4: Share of U.S. Retail Dollar Sales of Babycare Supplies, by Retail
Channel, 2007-2009
In Five of Six Categories, Price Indices for Mass Rise
Table 4-5: U.S. Retail Dollar Sales, Unit Volume, and Average Price of Babycare
Supplies, in Mass Channels (Supermarkets, Chain Drugstores, Mass
Merchandisers), Price-Indexed and by Category, 2005-2009 (In Millions)
8. Retail Value of Natural/Organic Babycare Supplies Could Be $350.0 Million
Regionality of Sales
Northeast: Powder and Toys Stand Out
Central: Biggest Numbers, But Skews Only to Disposable Diapers, Toys
Southeast: Adults Skew Use to Baby Oil and Powder
Southwest: Wipes, Baby Shampoo Particularly Favored
Pacific: Skews to Dipes, Wipes, Shampoo, and Toys
Table 4-6: Use of Babycare Supplies, by Category and Marketing Region, 2009
(Households, in Thousands)
Factors in Future Growth
An Evergreen, But Ever-Limited Pool of Babies
Population Growth Is a Positive Factor
Babies Are an Evergreen Sector - Another Positive...
Number of U.S. Live Births Changes Very Little
Marketing Strategies Create Another Disconnect
Four Kinds of Birth Rates, Four Perspectives on Population Growth
Absolute Numbers of Live Births Peaked in 2008
Crude Birth Rate
General Fertility Rate
Total Fertility Rate
Table 4-7: U.S. Live Births, by Number, and by Crude, General Fertility, and
Total Fertility Birth Rates, 1940-2009
Ethnic Minorities Driving U.S. Birth Rates
A Cycle of Commoditization and Decommoditization
New Channel Choices, Promo Media Enhance Babycare Positioning
Consumers’ Mild Commitment to Trading Down
Recession’s Legacy: Lost Babycare Brands Can’t Inspire Shoppers
Destocking Opens Door to Private and Controlled Labels
...So Cut Wholesale Prices!
...Sorry, But Materials Costs Are Over the Moon!
Natural/Organic/Green Trends a Big Positive
Prestige Will Regain “Oomph”
Yoga Moms - Do They Still Exist?
Yoga Moms 2 and 3
Busy Mothers Buying CPG via Direct Sales Media
Projected Sales
Babycare Supplies Market to Reach $8.5 Billion in 2015
Disposable Diapers to Sleepcrawl to $4.7 Billion
Wipes/Towelettes to Skip Lightly to $1.5 Billion
Baby Bodycare to Rise to $986.0 Million
Feeding Accessories in O.K. Progress to $750.0 Million
Play & Discovery Toys to Recover Lost Ground, Ascend to $408.0 Million
Pacifiers/Teethers Will Slog on Up to $143.0 Million
Table 4-8: Projected U.S. Retail Dollar Sales of Babycare Supplies, by Category,
2009-2015 (In Millions)
Chapter 5: The Marketers
9. Highlights
The Marketers
Of Hundreds of Babycare Supplies Marketers, Just 107 Significant in Mass
Competition in Mass Getting Tougher
Table 5-1: Number of Significant Mass Marketers of Babycare Supplies, by
Category/Segment, 2004-2009
Table of Marketers and Brands
Table 5-2: Leading or Noteworthy Marketers of Babycare Supplies, and Their
Representative Brands, 2010
Marketer and Brand Share: Disposable Diapers/Training Pants
P & G and K-C Have Choke-Hold on Disposable Diaper Segment
Table 5-3: Share of U.S. Retail Dollar Sales of Disposable Diapers (Not Including
Training Pants) Through Mass Retail Channels, by Marketer and Brand, 2004-
2009
K-C Rules Training Pants
Table 5-4: Share of U.S. Retail Dollar Sales of Disposable Training Pants
Through Mass Retail Channels, by Marketer and Brand, 2004-2009
Marketer and Brand Share: Baby Wipes/Moist Towelettes
K-C, P& G Lead in Baby Wipes; Private Label Steals Share
Table 5-5: Share of U.S. Retail Dollar Sales of Baby Wipes Through Mass Retail
Channels, by Marketer and Brand, 2004-2009
In Towelettes, K-C Outruns Energizer Bunny
Table 5-6: Share of U.S. Retail Dollar Sales of Moist Towelettes Through Mass
Retail Channels, by Marketer and Brand, 2004-2009
Marketer and Brand Share: Baby Bodycare Products
J & J Is King in Baby Bodycare
Four of Every Five Baby Lotion Bucks Spent on J & J Brands
Table 5-7: Share of U.S. Retail Dollar Sales of Baby Lotions Through Mass Retail
Channels, by Marketer and Brand, 2004-2009
Baby Oil Marketers Led by J & J, Too
Table 5-8: Share of U.S. Retail Dollar Sales of Baby Oils Through Mass Retail
Channels, by Marketer and Brand, 2004-2009
J & J Tops in Ointments/Creams
Table 5-9: Share of U.S. Retail Dollar Sales of Baby Ointments/Creams Through
Mass Retail Channels, by Marketer and Brand, 2004-2009
Petroleum Jelly: Unilever/Vaseline Rivaled by Private Label
Table 5-10: Share of U.S. Retail Dollar Sales of Petroleum Jelly Through Mass
Retail Channels, by Marketer and Brand, 2004-2009
J & J Maintains Leading Share of Baby Powder Sales
Table 5-11: Share of U.S. Retail Dollar Sales of Baby Powder Through Mass
Retail Channels, by Marketer and Brand, 2004-2009
J & J Still a Baby Shampoo Powerhouse
Table 5-12: Share of U.S. Retail Dollar Sales of Baby Shampoo Through Mass
Retail Channels, by Marketer and Brand, 2004-2009
J & J Unstoppable in Baby Soap
10. Table 5-13: Share of U.S. Retail Dollar Sales of Baby Soap Through Mass Retail
Channels, by Marketer and Brand, 2004-2009
Marketer and Brand Share: Feeding Accessories
Energizer/Playtex Still Ahead of the Pack
Table 5-14: Share of U.S. Retail Dollar Sales of Nursing/Feeding Accessories
Through Mass Retail Channels, by Marketer and Brand, 2004-2009
Marketer and Brand Share: Play & Discovery Toys
Kids II Disarms Mattel
Table 5-15: Share of U.S. Retail Dollar Sales of Play and Discovery Infant Toys
Through Mass Retail Channels, by Marketer and Brand, 2007-2009
Marketer and Brand Share: Pacifiers/Teethers
Jarden (formerly Nestle), Its Gerber Brand Lead in Smallest Babycare Category
Table 5-16: Share of U.S. Retail Dollar Sales of Pacifiers/Teethers (Soothing
Accessories) Through Mass Retail Channels, by Marketer and Brand, 2004-2009
Chapter 6: The Competitive Situation
Highlights
The Competitive Situation
Important Mergers, Acquisitions, Spin-Offs, Divestments
2010
2008
2007
2006
Eight Marketers Profiled
Competitive Profile: Energizer Holdings, Inc./Playtex
Net Sales Roll Back to $4.0 Billion in FY2009
Outlook for 2010 Is Fairly Good
Energizer Buys Playtex, the U.S. Leader in Feeding Accessories
Energizer’s Other Consumer Brands
Competitive Profile: Jarden Corporation/NUK/Gerber
Net Sales Finish 2009 Down, at $5.2 Billion
NUK’s Maze of Ownership Brings It to U.S.
Jarden Buys a Whole Corral of Babycare Brands
Other Jarden Brands
Competitive Profile: Johnson & Johnson
Sales Slip to $61.9 Billion in 2009
J & J the Baby Bodycare Dominator
J & J Jazzes Brand Roster, Ensures Retail Leverage for Older Babycare
Marques
Other Famous J & J Brands
Competitive Profile: Kimberly-Clark Corporation
K-C’s Net Sales Retreat to $19.1 Billion in 2009
Foreign Operations Could Soon Account for Half of Sales
K-C Slashes Operating Expenses, Ups Marketing Budget
Huggies: Positioned on Fun, Natural Elements, Licenses
Other K-C Brands
Competitive Profile: The Procter & Gamble Co.
11. Net Sales Slip to $79.0 Billion in Fiscal 2009
Outlook for Fiscal 2010: Net Sales Could Return to $83.0 Billion
Almost a Third of Sales Transacted in Developing Countries
P & G’s Stable of 22 Billion-Dollar Brands
P & G’s Babycare Stance: A Lean, But Formidable, Array of Products
Bye Bye, Bibsters
Pampers Dry Max Introduced Under Future Friendly Program
P & G Plans to Invade White Space, Take Risks Again
Three Marketers to Watch
Kid Brands, Inc
Net Sales in Steady Growth to $243.9 Million in 2009
A Company Rebuilt for Attack on Baby Products Markets
Kid’s Strategies for the Future
Naterra International, Inc
Sales Estimated at $10.0 Million-Plus
Naterra’s History Leads to One Big Opportunity - Baby Magic
Seventh Generation, Inc
Sales Estimated at $150.0 Million or More
An Activist’s Company Greens a Whole Industry - What Then?
Babycare Supplies Product Trends
Over 150 New Babycare Intros in U.S., in June 2008-June 2010
Bath & Shower Products Lead Babycare Intros
Table 6-1: U.S. Introductions of Babycare Supplies Products, by Share of
Category Introductions, and by Numbers of SKUs, June 8, 2008-June 8, 2010
Just 10 New Disposable Diaper Products, in 51 SKUs
Table 6-2: U.S. Introductions of Disposable Diapers, by Companies' Shares of
Introductions, and by Numbers of SKUs, June 8, 2008-June 8, 2010
“Natural,” “Organic” the Most Popular Claims/Tags
Table 6-3: U.S. Introductions of Babycare Supplies, by Claims/Tags on Labels
(Share and Numbers of Reports), June 8, 2008-June 8, 2010
“Technology” Leads PLA Classes of Babycare Innovation
Table 6-4: U.S. Introductions of Babycare Supplies, by Class of Innovation
(Share and Numbers of SKUs), June 8, 2008-June 8, 2010
Safeway, K-C, P & G Lead Babycare Supplies Intros
Table 6-5: U.S. Introductions of Babycare Supplies, by Company (Share and
Numbers of SKUs), June 8, 2008-June 8, 2010
Consumer Advertising and Promotion
The Romance of Motherhood
...But Some Ads Are Just Product Shots
Enhancing Development
The Experiential - You know - Talking Babies!
Natural/Organic/Green Themes
Sources for Ad Examples
Consumer Promos
Couponing
Sweepstakes
12. Contests
Charitable Tie-Ins Large and Small
Advice on Parenting
Chapter 7: Distribution and Retail
Highlights
Distribution
Babycare Supplies Move Along DSD, Four-Step, and Direct Sales Paths
Mass Retail Channels Control Three Quarters of Babycare Supplies $
Table 7-1: Share of U.S. Retail Dollar Sales of Babycare Supplies, by Retail
Channel, 2007-2009
At the Retail Level
In Supermarkets, Margins Slip as Shoppers Seek Value Brands
Table 7-2: Supermarket Retailers’ Average Gross Profit Margins on Babycare
Supplies and Baby Foods, by Five-Point Ranges, 2005-2009
Powerful Chains Insist on BPA-Free Products
Retailers’ Local Charitable Tie-Ins
E-tailer Profile: Quidsi, Inc./Diapers.com
Diapers.com May Be Breaking $100.0 Million Sales Mark in 2010
Top-Class Biz Duo Grow Diapers.com Lightning Fast
Sorry You Had a Problem
The Baby Registry
Retailer Profile: Toys “R” Us, Inc./Babies “R” Us
Sales of Almost $13.6 Billion in 2009
TRU Going Public for the Second Time
TRU’s History Is Intertwined with BRU’s - Since 1996
BRU: A Balanced Product Mix Includes a New Private Label
Chapter 8: The Consumer
Highlights
The U.S. Baby Scene: Births and Birth Rates
After Boomlet of 2002-2008, Births Slip Below 4.2 Million in 2009
Table 8-1: U.S. Live Births, by Number, and by Crude, General Fertility, and
Total Fertility Birth Rates, 1940-2009
Whites Command Live Births, Hispanic Baby Force Strengthens
Table 8-2: Number of U.S. Live Births, by Race and Hispanic Origin, 1940-2009
“The Crude” Sank to 13.7 in 2009 - A New Low
Table 8-3: U.S. Crude Birth Rate, by Race and Hispanic Origin, 1940-2009
(Births per Thousand of Overall Population)
Hispanics Have Highest Fertility Rate - By Far
Table 8-4: U.S. Fertility Rate, 1940-2009 (Births per Thousand Women Age 15-
44)
Total Fertility Rate Stable in the First Decade of This Millennium
About Experian Simmons Information
What It Is
How to Use It
The Overall Gauge
13. Marketing Regions Defined
Northeast
East Central
West Central
Southeast
Southwest
Pacific
Table 8-5: Projections of Number and Share of U.S. Households, by
Demographic Factor, 2009 (Households in Thousands)
Households With Kids or Expectant Mothers
Core Babycare Supplies Base is 7.3 Million Households with Kids . 232
Table 8-6: Numbers of Children in U.S. Households, by Individual Year of Age,
Through Age Five, 2009 (Households in Thousands)
Over 3.2 Million Households with Expectant Mothers
“Expectant” Households: Youth, Minorities, Plus Kids Already There...
Table 8-7: Demographic Characteristics of U.S. Households with Pregnant
Women, 2009 (Households in Thousands; Recent 12 Months)
“We Had a Baby!”/“We’re Gonna Have a Baby!”
Grandma and Grandpa, the Gift-Givers
Table 8-8: Events of Life Experienced or About to Be Experienced in One's
Household, 2007 (In Thousands)
Psychographics and Media
Today’s Adults Indulge Kids, Look for Value, Think Green
On Kids
On Shopping...
On Green-Consciousness...
Table 8-9: Households' Survey Respondents' Strong Agreement With 16
Statements of Attitude or Opinion, 2009 (In Thousands)
Child-Rearing Mags Have Net Readership of 15.2 Million Adults
Table 8-10: Household Readership of Magazines About Child-Rearing, 2005-
2009 (Households in Thousands, in Recent 6 Months)
The Disposable Diapers/Training Pants User-Household
Over 13.3 Million Households Use Disposable Diapers
Over 3.7 Million Households Use 4-6 Diapers Per Day
Table 8-11: Household Use of Disposable Diapers and Training Pants, by
Number Used Daily, 2007-2009 (Households in Thousands, in Recent 6 Months)
Dipe Types: Developmental Outsells Thin
Youth/Middle-Age, Little/Lots of Education Suggest Multiple User-Household
Profiles for Disposable Diapers
Table 8-12: Demographic Characteristics of U.S. Households Using Disposable
Diapers/Training Pants, 2009 (Households in Thousands; Recent 6 Months)
Huggies Used in More Households Than Pampers
Table 8-13: Household Use of Disposable Diapers and Training Pants, by Brand,
2007-2009 (Households in Thousands)
The Baby Bodycare Products User-Household
Baby Oil or Lotion User-Households Are 31.7 Million Strong
14. Baby Oil/Lotion Use Skews to Less Affluent Lifestyles
Table 8-14: Demographic Characteristics of U.S. Households Using Baby
Oil/Lotion, 2009 (Households in Thousands; Recent 12 Months)
Johnson’s Baby Oil/Lotion the Traditional Fave
Table 8-15: Household Use of Baby Oil and Lotion, by Brand, 2007-2009
(Households in Thousands)
Baby Shampoo Used in Nearly a Quarter of U.S. Households
Baby Shampoo Households Seen as Affluent, Not Affluent, Ethnic, and Renters
Table 8-16: Demographic Characteristics of U.S. Households Using Baby/Kids'
Shampoo, 2009 (Households in Thousands; Recent 12 Months)
Johnson’s Baby Shampoo Used in 12.3 Million Households
Table 8-17: Household Use of Baby and Children's Shampoo, by Brand, 2007-
2009 (Households in Thousands)
More Than 21.8 Million Households Use Baby Wash/Bath Products
For Baby Wash: Again, Features of Both Affluence and Struggle
Table 8-18: Demographic Characteristics of U.S. Households Using Baby
Wash/Bath Products, 2009 (Households in Thousands; Recent 12 Months)
Johnson’s Baby Wash Widens Lead in Terms of User-Households
Table 8-19: Household Use of Baby Wash and Bath Products, by Brand, 2007-
2009 (Households in Thousands)
Baby Powder Has 40.0 Million User-Households
Baby Powder Households Skew Decidedly Less Affluent
Table 8-20: Demographic Characteristics of U.S. Households Using Baby
Powder, 2009 (Households in Thousands; Recent 12 Months)
Johnson’s Baby Powder is in 19.9 Million Households
Table 8-21: Household Use of Baby Powder, by Brand, 2007-2009 (Households
in Thousands)
The Baby Wipes/Moist Towelettes User-Household
Nearly 36.1 Million Households Use Baby Wipes/Moist Towelettes
Baby Wipes/Moist Towelettes Use Skews Affluent...Or Maybe Less Affluent?
Table 8-22: Demographic Characteristics of U.S. Households Using Baby
Wipes/Moist Towelettes, 2009 (Households in Thousands; Recent 12 Months)
Huggies Is Top Baby Wipe/Moist Towelette, Used in 11.0 Million Households
Table 8-23: Household Use of Baby Wipes and Moist Towelettes, by Brand,
2007-2009 (Households in Thousands)
The Play & Discovery (Infant) Toys User-Household
Over 15.4 Million Households Use Toys for Youngest Kids
Majority of Play & Discovery Purchaser-Households Spend Under $50
Table 8-24: Household Expenditure for Play & Discovery (Infant) Toys, 2007-
2009 (Households in Thousands, in Recent 12 Months)
Play & Discovery Toy Households Skew to Affluence, Higher Education
Table 8-25: Demographic Characteristics of U.S. Households Using Play &
Discovery (Infant) Toys, 2009 (Households in Thousands; Recent 12 Months)
Household Patronage of Retail Store Chains
Walmart Leads Patronage with 77.9 Million Households
Walmart Also Leads Toy Shopper-Households, with 14.1 Million
15. Table 8-26: Household Patronage of Retail Store Chains, 2009 (Households in
Thousands)
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