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B2B2C Continuum | Atlee Valentine Pope's Presentation to the Chicago AMA | May 5, 2011
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B2B2C Continuum | Atlee Valentine Pope's Presentation to the Chicago AMA | May 5, 2011
1.
B2B2C Continuum: Who
is the Customer? Chicago AMA American Marketing Association May 5, 2011
2.
Customer Chain ©2011
Blue Canyon Partners, Inc. Supplier Intermediary End Customer
3.
Multiplicity: Insights
from Later-Stage Customers ©2011 Blue Canyon Partners, Inc. Feed Ingredient Supplier Dealer/ Distributor Live Stock Farmer/ Producer Packer & Processor Grocery & Restaurant Consumer
4.
Interdependence: Insights about
Missing or Weak Links ©2011 Blue Canyon Partners, Inc. Auto Parts Supplier Local Auto Repair or DIY Chinese Distributor Professional Service Center Vehicle Owner
5.
New Models: Changing
Roles in the Customer Chain ©2011 Blue Canyon Partners, Inc. Supplier Campus Facility Management University Facility Owners Students, Faculty, Parents
6.
Component Supplier OEM
A End Customer Segment 1 End Customer Segment 2 End Customer Segment 4 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
7.
Component Supplier Component
Supplier X OEM B OEM C OEM A End Customer Segment 1 End Customer Segment 2 End Customer Segment 3 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
8.
Component Supplier Component
Supplier X Component Supplier Y OEM B OEM C OEM B OEM C OEM A Integrator M End Customer Segment 4 End Customer Segment 3 End Customer Segment 2 End Customer Segment 1 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
9.
OEM B OEM
C Integrator N End Customer Segment 3 End Customer Segment 2 End Customer Segment 5 Integrator M End Customer Segment 4 Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
10.
Component Supplier Component
Supplier X Component Supplier Y OEM B OEM C OEM A Integrator M End Customer Segment 2 End Customer Segment 5 End Customer Segment 3 End Customer Segment 1 Integrator N End Customer Segment 4 Map of Customer Chains in a Changing Environment ©2011 Blue Canyon Partners, Inc.
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