Many B2B companies face difficulties when it comes to implementing a content marketing strategy, or even deciding whether or not one is necessary. The trend in the industry points toward a large upswing in the percentage of B2B content marketing.
5 Key Elements to Writing Irresistible Email Subject Lines [Infographic]Tiffani Allen
Email marketing works. And there are hundreds of stats to prove it. Your efforts will be even more effective when you write the perfect email subject line to accompany your email campaign. It takes a bit of time, along with a sprinkle of art and a dash of science, but follow these five tips to writing irresistible email subject lines and you’ll be in pretty good shape.
Want to chat more about taking your email campaigns to the next level? Contact us- www.ciceron.com
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Budgeting season is upon us as 2016 quickly approaches! Now is the time to determine the CMO’s 2016 digital priorities– what do you want to accomplish with your digital marketing strategy next year, how much do you need to invest, and which strategies and tactics do you need to execute to achieve these goals?
We found a few studies that illustrate how CMOs are prioritizing for digital in the next year. Even if you’re not the CMO, it’s important to know how the industry is trending to inform your business objectives. The information below makes one thing, if nothing else, abundantly clear: Your organization needs to be digital. Further than that, you need to moving toward mobile.
So, while you’re sitting around the conference table with your team talking about next year’s plans, use the information in this infographic as a guide. If you want some additional help planning for 2016, feel free to reach out: chloe@ciceron.com.
3 Myths About Programmatic [Infographic]Tiffani Allen
Programmatic is gaining momentum for many reasons, including increased efficiency and improved transparency compared to old media models, yet a few myths still exist around the topic. For example, it’s a common misconception that programmatic inventory is leftover inventory– the bottom of the barrel supply that’s in low demand. Although this was accurate during the early days of programmatic, it is no longer the case. In fact, publishers now offer premium inventory in this space. Check out the following infographic to learn about two more myths that might cloud your perception of the programmatic media space.
9 Facts You Probably Didn't Know About Millennials [Infographic]Tiffani Allen
There's a lot of data about Millennials swirling the web. And for good reason-- As this generation's population surpasses that of Gen X-ers and Boomers, marketers are eager to understand this diverse group of people that grew up alongside technology. As Pew Research says so eloquently, "[Millennials] are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future." With this distinct track record, no wonder people are dying to understand this population. The infographic below highlights some key facts about Millennials that you've probably never heard before. Which one surprises you most? Comment below!
The Business Case for Employee AdvocacyTiffani Allen
If you're wondering what employee advocacy can do for your business, or if you're just looking to make a business case for a new program to your boss, this whitepaper has all the information you need to get started.
Ciceron Presents Brand Nation: The Employee Advocacy RevolutionTiffani Allen
A nation is one whereby its citizens are unified by a common belief system. Successful, flourishing nations do so by embracing and extending the diversity and talents of their people. But what about brands? Don’t we too have people unified by common beliefs? Are we celebrating and extending the virtues of our employees?
In the last few months, the concept of employee advocacy has taken the marketing world by storm. But what you don’t see are the realities of what exactly we mean by employee advocacy. That's what was covered in Brand Nation!
5 Key Elements to Writing Irresistible Email Subject Lines [Infographic]Tiffani Allen
Email marketing works. And there are hundreds of stats to prove it. Your efforts will be even more effective when you write the perfect email subject line to accompany your email campaign. It takes a bit of time, along with a sprinkle of art and a dash of science, but follow these five tips to writing irresistible email subject lines and you’ll be in pretty good shape.
Want to chat more about taking your email campaigns to the next level? Contact us- www.ciceron.com
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Budgeting season is upon us as 2016 quickly approaches! Now is the time to determine the CMO’s 2016 digital priorities– what do you want to accomplish with your digital marketing strategy next year, how much do you need to invest, and which strategies and tactics do you need to execute to achieve these goals?
We found a few studies that illustrate how CMOs are prioritizing for digital in the next year. Even if you’re not the CMO, it’s important to know how the industry is trending to inform your business objectives. The information below makes one thing, if nothing else, abundantly clear: Your organization needs to be digital. Further than that, you need to moving toward mobile.
So, while you’re sitting around the conference table with your team talking about next year’s plans, use the information in this infographic as a guide. If you want some additional help planning for 2016, feel free to reach out: chloe@ciceron.com.
3 Myths About Programmatic [Infographic]Tiffani Allen
Programmatic is gaining momentum for many reasons, including increased efficiency and improved transparency compared to old media models, yet a few myths still exist around the topic. For example, it’s a common misconception that programmatic inventory is leftover inventory– the bottom of the barrel supply that’s in low demand. Although this was accurate during the early days of programmatic, it is no longer the case. In fact, publishers now offer premium inventory in this space. Check out the following infographic to learn about two more myths that might cloud your perception of the programmatic media space.
9 Facts You Probably Didn't Know About Millennials [Infographic]Tiffani Allen
There's a lot of data about Millennials swirling the web. And for good reason-- As this generation's population surpasses that of Gen X-ers and Boomers, marketers are eager to understand this diverse group of people that grew up alongside technology. As Pew Research says so eloquently, "[Millennials] are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future." With this distinct track record, no wonder people are dying to understand this population. The infographic below highlights some key facts about Millennials that you've probably never heard before. Which one surprises you most? Comment below!
The Business Case for Employee AdvocacyTiffani Allen
If you're wondering what employee advocacy can do for your business, or if you're just looking to make a business case for a new program to your boss, this whitepaper has all the information you need to get started.
Ciceron Presents Brand Nation: The Employee Advocacy RevolutionTiffani Allen
A nation is one whereby its citizens are unified by a common belief system. Successful, flourishing nations do so by embracing and extending the diversity and talents of their people. But what about brands? Don’t we too have people unified by common beliefs? Are we celebrating and extending the virtues of our employees?
In the last few months, the concept of employee advocacy has taken the marketing world by storm. But what you don’t see are the realities of what exactly we mean by employee advocacy. That's what was covered in Brand Nation!
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
A Second Chance at an Email Marketing First Impression #InfographicTiffani Allen
After the success of last year's First Impressions Email Marketing Study, we decided to revisit the same brands and see what (if any) changes had been made.
It turns out, over 16% have changed for the better, but 77% of brands are STILL not making a good first impression.
Ciceron MBA Session 5: “Are Brands in Crisis Mode or at the Beginning of a Ne...Tiffani Allen
Managing brands in the consumer networked world is like riding a massive wave. A big wave starts way out at sea and gains steam as it hits shallower waters and closer to shore. It’s no wonder that, at any moment, you feel either as though you’re the greatest wave rider on the planet or just about to eat ocean.
As consumer influence on brands continues to grow, how do we manage and grow brands? Luckily, we have the tools and technology needed to make this a smooth and beneficial transition for both brands and consumers. But what about us humans? Technology can’t lead. Only we can.
Digital Marketing: Keep Up or get Left BehindTiffani Allen
It’s hard to see the big picture when you’re staring at your own belly button, so to speak. Obviously, that’s extremely important for your digital marketing plan — you know, the entire execution stage. But what’s also important is seeing the proverbial forest. Every once and a while, we need to take a step back and look at what other’s in the industry are focused on, concerned about and struggling with.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
Email marketing is an effective way to stay in touch with current customers and prospects. Whether it’s a promotional email or a thank you email, it has a specific purpose and fits a specific need in your relationship with your customer. But many marketers still need proof that email marketing works — and it does, but only if you’re doing it right.
As 2013 comes to an end, it’s time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It’s a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year. No pressure or anything.
So what are we supposed to do about this? That’s the purpose of this infographic — to give you a better idea of where your fellow marketers plan to invest their marketing dollars, and where they plan to cut back.
Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurtu...Tiffani Allen
The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders.
This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.
Retail facebook engagement [infographic]Tiffani Allen
Retailers have taken to social media in a big way, especially Facebook. But with a drop in the rate of engagement and fan action, who's keeping their head above water?
Do CEOs use social media? [infographic]Tiffani Allen
68% of Fortune 500 CEOs aren't active on social media. With the rise in popularity of social media with consumers, it's more important than ever that CEOs get involved in at least one social network to better communicate with their customers.
This presentation is from the 3rd Ciceron MBA, "ROI and the Art of the Agile Budget." The panel (from left to right) featured Gabrielle Wesley of Pillsbury, Kris Huson of the Children's Cancer Research Fund, and Ciceron CEO Andrew Eklund.
The Journey from Influencer to AdvocateTiffani Allen
It is likely that your brand already has a segment of influencer relationships achieving advocacy levels, known as Influential Advocates. Our approach evaluates, segments, and prioritizes current influencer lists based first on category and audience relevance, then overall reach, and finally, by their ability to spur action from their audience, or resonance.
Ciceron believes that the best influencers start out with the best of intentions. Our goal is to activate both current and potential influencers early and often. Beyond activation, Ciceron develops engagement plans designed to build and sustain an ongoing relationship that quickly progresses into measurable actions on behalf of a brand.
57% of marketers state measuring ROI as their top challenge. Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall. Ciceron is a full service digital marketing agency that specializes in all things digital, including digital strategy, consumer insights and brand advocacy.
Start Turning Data Into Actionable InsightsTiffani Allen
Research shows that when consumer insights are translated into action a company is 84% more likely to surpass revenue and profitability goals. Ciceron is a full service digital marketing agency that believes that data points can be used to tell a story, gleaning consumer insights and using those to maximize your ROI.
First Impressions Email Marketing StudyTiffani Allen
You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different?
The answer is, it shouldn’t.
Ciceron is a full service digital marketing agency. We specialize in digital strategy, including email marketing, social media, website design, and brand advocacy.
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
Learn how brands like Airstream, Post-it by 3M, the Minnesota Wild and Game Informer magazine use brand advocacy in their day-to-day marketing and communications.
A Second Chance at an Email Marketing First Impression #InfographicTiffani Allen
After the success of last year's First Impressions Email Marketing Study, we decided to revisit the same brands and see what (if any) changes had been made.
It turns out, over 16% have changed for the better, but 77% of brands are STILL not making a good first impression.
Ciceron MBA Session 5: “Are Brands in Crisis Mode or at the Beginning of a Ne...Tiffani Allen
Managing brands in the consumer networked world is like riding a massive wave. A big wave starts way out at sea and gains steam as it hits shallower waters and closer to shore. It’s no wonder that, at any moment, you feel either as though you’re the greatest wave rider on the planet or just about to eat ocean.
As consumer influence on brands continues to grow, how do we manage and grow brands? Luckily, we have the tools and technology needed to make this a smooth and beneficial transition for both brands and consumers. But what about us humans? Technology can’t lead. Only we can.
Digital Marketing: Keep Up or get Left BehindTiffani Allen
It’s hard to see the big picture when you’re staring at your own belly button, so to speak. Obviously, that’s extremely important for your digital marketing plan — you know, the entire execution stage. But what’s also important is seeing the proverbial forest. Every once and a while, we need to take a step back and look at what other’s in the industry are focused on, concerned about and struggling with.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
Email marketing is an effective way to stay in touch with current customers and prospects. Whether it’s a promotional email or a thank you email, it has a specific purpose and fits a specific need in your relationship with your customer. But many marketers still need proof that email marketing works — and it does, but only if you’re doing it right.
As 2013 comes to an end, it’s time to shift our focus to 2014. New concerns come with the new year: Where do we invest our marketing budget? What areas should we cut back on, and what areas do we increase our spend? It’s a chaotic time. And the decisions that you make, the plans that you make, are going to be your life for the next year. No pressure or anything.
So what are we supposed to do about this? That’s the purpose of this infographic — to give you a better idea of where your fellow marketers plan to invest their marketing dollars, and where they plan to cut back.
Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurtu...Tiffani Allen
The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders.
This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.
Retail facebook engagement [infographic]Tiffani Allen
Retailers have taken to social media in a big way, especially Facebook. But with a drop in the rate of engagement and fan action, who's keeping their head above water?
Do CEOs use social media? [infographic]Tiffani Allen
68% of Fortune 500 CEOs aren't active on social media. With the rise in popularity of social media with consumers, it's more important than ever that CEOs get involved in at least one social network to better communicate with their customers.
This presentation is from the 3rd Ciceron MBA, "ROI and the Art of the Agile Budget." The panel (from left to right) featured Gabrielle Wesley of Pillsbury, Kris Huson of the Children's Cancer Research Fund, and Ciceron CEO Andrew Eklund.
The Journey from Influencer to AdvocateTiffani Allen
It is likely that your brand already has a segment of influencer relationships achieving advocacy levels, known as Influential Advocates. Our approach evaluates, segments, and prioritizes current influencer lists based first on category and audience relevance, then overall reach, and finally, by their ability to spur action from their audience, or resonance.
Ciceron believes that the best influencers start out with the best of intentions. Our goal is to activate both current and potential influencers early and often. Beyond activation, Ciceron develops engagement plans designed to build and sustain an ongoing relationship that quickly progresses into measurable actions on behalf of a brand.
57% of marketers state measuring ROI as their top challenge. Tighter integration is becoming an investment priority because it creates a better consumer experience and leads to a higher ROI overall. Ciceron is a full service digital marketing agency that specializes in all things digital, including digital strategy, consumer insights and brand advocacy.
Start Turning Data Into Actionable InsightsTiffani Allen
Research shows that when consumer insights are translated into action a company is 84% more likely to surpass revenue and profitability goals. Ciceron is a full service digital marketing agency that believes that data points can be used to tell a story, gleaning consumer insights and using those to maximize your ROI.
First Impressions Email Marketing StudyTiffani Allen
You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different?
The answer is, it shouldn’t.
Ciceron is a full service digital marketing agency. We specialize in digital strategy, including email marketing, social media, website design, and brand advocacy.