B2B Brand Clinic Ipanema SS2016

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AgenturKolm

Präsentation Ipanema Sandalen Agentur Kolm

Retail

Purpose …
IPANEMA is here to surprise,
feeding the constant
search for the new!

Values …
Fashion
A north for IPANEMA.
Whatever is in fashion,
the main trends and
novelties ruled by the
world, are in IPANEMA.

Values …
Restlessness
IPANEMA does not settle
down, it questions. It
is always searching for
the new, for what hasn’t
been seen or felt yet.

Values …
Diversity
IPANEMA can understand
women’s plurality and
offers them an option. An
option to decide what to
follow in fashion, without
having to give up their
own individuality in style.

Main benefits …
Innovation
Richness in details
Diversity
Versatility
Femininity
Comfortable
Practical
Up-to-date

Personality
FEMININE
COOL VIBE
CONTEMPORARY
CHALLENGING
STYLISH
SELF-ASSURED
UNIQUE
FASHION

All the great technology and design,
made famous by GRENDENE,
is part of the DNA
of the IPANEMA line and represents
the exciting BRAZILIAN spirit.

Portfolio
Female & Male
portfolio 2016
Collection

81698 Anatomic Temas
80408 Classic Brazil Fem81804 Kirey Silk
81805 Kirey81030 Anatomic Tan
Portfolio visibility per SRP
81699 Anatomic Lovely
80403 Anatomic Brilliant
81697 Mesh 81859 Star

81840 Paraiso 81739 Lolita81708 Fashion Kirey
Portfolio visibility
81890 Anatomic Soft 81704 Mesh
81703 Art Deco 81709 Fashion Sandal
81700 Charm

81501 Mix Basic 81809 Tropical V
Portfolio visibility
81652 Premium Gem
81654 Premium Crystal

Portfolio visibility
80408 Classic Brazil Ad
81046 Brazil Bicolor

81740 Lolita
80416 Classic Brazil 81712 Temas81713 Classic
81722 Fashion Kirey
81715 Fashion Sandal
Portfolio visibility
81889 Tutti Frutti

81720 Summer80470 Classic Brazil
Portfolio visibility

Now you know Ipanema!
Thank you!
Now you know
Ipanema!
Thank you!

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B2B Brand Clinic Ipanema SS2016

2. Kennen Sie Ipanema?

3. Purpose … IPANEMA is here to surprise, feeding the constant search for the new!

4. Values … Fashion A north for IPANEMA. Whatever is in fashion, the main trends and novelties ruled by the world, are in IPANEMA.

5. Values … Restlessness IPANEMA does not settle down, it questions. It is always searching for the new, for what hasn’t been seen or felt yet.

6. Values … Diversity IPANEMA can understand women’s plurality and offers them an option. An option to decide what to follow in fashion, without having to give up their own individuality in style.

7. Main benefits … Innovation Richness in details Diversity Versatility Femininity Comfortable Practical Up-to-date

8. Personality FEMININE COOL VIBE CONTEMPORARY CHALLENGING STYLISH SELF-ASSURED UNIQUE FASHION

9. Always NEW. Always IPANEMA.

10. All the great technology and design, made famous by GRENDENE, is part of the DNA of the IPANEMA line and represents the exciting BRAZILIAN spirit.

11.

12.

13.

14. Portfolio Female & Male portfolio 2016 Collection

15. 81698 Anatomic Temas 80408 Classic Brazil Fem81804 Kirey Silk 81805 Kirey81030 Anatomic Tan Portfolio visibility per SRP 81699 Anatomic Lovely 80403 Anatomic Brilliant 81697 Mesh 81859 Star

16. 81840 Paraiso 81739 Lolita81708 Fashion Kirey Portfolio visibility 81890 Anatomic Soft 81704 Mesh 81703 Art Deco 81709 Fashion Sandal 81700 Charm

17. 81501 Mix Basic 81809 Tropical V Portfolio visibility 81652 Premium Gem 81654 Premium Crystal

18. Portfolio visibility 80408 Classic Brazil Ad 81046 Brazil Bicolor

19. Portfolio Kids/baby

20. 81740 Lolita 80416 Classic Brazil 81712 Temas81713 Classic 81722 Fashion Kirey 81715 Fashion Sandal Portfolio visibility 81889 Tutti Frutti

21. 81720 Summer80470 Classic Brazil Portfolio visibility

22. Press release

23. Megazine advertising - Turkey

24. Now you know Ipanema! Thank you! Now you know Ipanema! Thank you!

B2B Brand Clinic Ipanema SS2016

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