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B2B Content Curation - Will It Work for You?
The document discusses the challenges faced by B2B marketers in producing enough original content and explores two strategies: content creation and curation. While original content is preferred for showcasing expertise and driving leads, content curation—sharing high-quality content from trusted sources—can also be effective if enhanced with original insights. Ultimately, the document concludes that while curated content has potential, it cannot replace the value of original content.
B2B Content Curation - Will It Work for You?
- 1. B2B Content Curation will it workfor you? From Conversion-Copywriting
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- 4. B2B marketers try tooblige
- 5. But there’s aproblem
- 6. It’s the contentmarketer’s BIGGEST CHALLENGE
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- 12. it showcases yourexpertise
- 13. gives you controlover the message
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- 15. drives leads intoyour pipeline
- 16. lets you digdeeper into any topic
- 17. keeps buyers comingback to you
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- 19. Creating original contentis HARD
- 20. no matter howbig your staff is
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- 22. Some content marketers areturning to CURATION
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- 24. Sharing other people’shigh quality CONTENT
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- 27. Here are 2 THINGS buyersvalue in vendor content
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- 30. Can you curatecontent from a trusted source?
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- 32. but does thatmake YOU a trusted source?
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- 34. can curated contentprovide original thinking?
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- 36. if you addyour own POINT OF VIEW
- 37. so where arewe?
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- 40. Here are 2 THINGS Tokeep in mind
- 41. 1 2 Curated content does notreplace original content you must add value
- 42. back to theoriginal question
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- 44. Click here tolisten to an on demand debate on the pros and cons of content curation. Then you decide
- 45. Thanks for watching Content &Social Media Marketing for Business Technology Companies www.conversion-copywriting.com