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B2B
Content
Curation
will it work for you?

From Conversion-Copywriting
B2B buyers devour

CONTENT
They always want

MORE
B2B marketers
try to oblige
But there’s a problem
It’s the content marketer’s

BIGGEST
CHALLENGE
How to produce

ENOUGH
Content
You have

2 OPTIONS
1

2

CREATE

CURATE
1

2

CREATE

CURATE
Content creation is

BETTER
it showcases your expertise
gives you control over the message
shows your style
drives leads into your pipeline
lets you dig deeper into any topic
keeps buyers coming back to you
but…
Creating original content is

HARD
no matter how big your staff is
1

2

CREATE

CURATE
Some content marketers
are turning to

CURATION
What’s that?
Sharing other people’s high quality

CONTENT
Hmmm. Could that
actually work?
maybe
Here are

2 THINGS
buyers value in vendor content
1

2

TRUSTED
SOURCE

ORIGINAL
THINKING
1

2

TRUSTED
SOURCE

ORIGINAL
THINKING
Can you curate content from a trusted source?
sure
but does that make

YOU

a trusted source?
1

2

TRUSTED
SOURCE

ORIGINAL
THINKING
can curated content provide original thinking?
it’s possible
if you add your own

POINT OF VIEW
so where are we?
Content creation is

BETTER
CURATED
content has potential
Here are

2 THINGS
To keep in mind
1
2

Curated content does
not replace original
content

you must add value
back to the original question
will

CONTENT CURATION
work for you?
Click here to listen to an on
demand debate on the pros
and cons of content curation.
Then you decide
Thanks for
watching

Content & Social Media Marketing
for Business Technology
Companies

www.conversion-copywriting.com

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B2B Content Curation - Will It Work for You?