bpost Mobile Postcard was founded in 1991 and develops mobile applications. It created an app allowing users to select a photo and send it as a real postcard, increasing bpost's image as a modern postal company and developing new revenue streams. The app was successfully launched, reaching position 3 in its category with 22,000 downloads and a 70% conversion rate of sent cards.

1. bpost Mobile Postcard

2. about us founded in 1991 development of smartphone & tablet applications automation, development and go-to-market project management of applications for fix and mobile phones

3. objective develop an application for mobile devices which will enable the user to select a picture and send it as a real postcard to one or more of his contacts increase bpost ‘s image as a modern postal company develop new revenue streams

4. solution

5. solution

6. bpost - launch campaign

7. results position 38 in the overall category position 3 in the lifestyle category 22.000 downloads 15.000 cards sent =70% conversion rate rating

8. Thank you for your attention! Bart Van den Notelaer +32 478 34 56 90 bart@ringring.be