4. ERINS
EVERY-
WHERE

6. ERINS
EVERY-
WHERE

7. ERIN’S
STORY

8. ERIN DID
NOT SAY

9. “connect tech”
vs
“social media”

10. WHAT
IF
ERIN

16. let’s develop
something cool
together

18. let’s help each
other out

19. let’s clean up
the beach

20. let’s talk MS

21. let’s jump out
of a perfectly
good airplane

22. This is what
happens when
people
self-organize

23. started
with posts
like erin’s

24. ERIN IS MOST
IMPORTANT

25. DECENT-
RALIZE!!

26. YOUR RIGHTS TO FREE
SPEECH & INFORMATION
AREN’T YOUR ONLY
POWERFUL
HUMAN RIGHTS!

27. Charter of Fundamental Rights of the European Union
ARTICLE 12
FREEDOM OF ASSEMBLY AND OF ASSOCIATION
Everyone has the right to
freedom of peaceful assembly
and to
freedom of association at all levels

28. The World’s People,
Self-Organized

29. Easier than ever to get
pseudo-members
(aka followers/fans)
Harder than ever to get
real members

30. False sense of
membership
Illusion of
engagement

31. GOT
FANS &
FOLLOWERS?

32. followers are great if
you're starting a cult
or a dictatorship or
autocracy
or a band
or a brand

33. FANS &
FOLLOWERS
ARE WASTED

34. FANS &
FOLLOWERS
ARE NOT A
MOVEMENT

35. GET THEM
TO SELF-
ORGANIZE

36. MOBILIZE
THEM

37. GIVE THEM
PERMISSION
TO BE
INCREDIBLE

38. DISTRIBUTE
RESPONSIBILITY
NOT JUST INFO
OR TASKS

39. You want
accidents,
serendipity, luck,
randomness, fate,
coincidneces

40. We’re all
Organizers now

44. That’s why they
call it a FAN
PAGE!

45. the single most important thing
for movement-making is making
followers powerful

51. Enough

52. SEE LEADERS
EMERGE

53. lead your
followers
to lead

54. fan your
fan's
flames

55. watch what
happens after
they connect &
share stories

56. WATCH PEOPLE
BE POWERFUL

57. use the internet to get off the
internet,
spark strong networked local
organization,
resilient to network
shutdowns

58. Engine of
Sustained
Momentum

59. Engine of
Sustained
Movement

60. The Power of Self-
Organized Groups

61. "universal distribution,
a local presence everywhere...
infinitely expandable,
provides personal care and contact...
is a leadership factory...
turned spectators into participators,
consumers into contributors and an
audience into an army."

62. "universal distribution,
a local presence everywhere...
infinitely expandable,
provides personal care and contact...
is a leadership factory...
turned spectators into participators,
consumers into contributors and an
audience into an army."
-rick warren, christian pastor

63. P2P =
infinite
scale &
potential

64. How to Spark a
21st Century Movement
Step 1 Get followers & fans
Communicate WITH them on
Step 2 Get them interacting online globally
Virtual groups and virtual conversation with each other
Global/national virtual community and social networking on
Step 3 Get them to Meetup locally everywhere
Real Local Meetup Groups, real conversation, real action Everywhere with
Turn an Audience into an Army, a Crowd into a Community

65. THIS IS
ABOUT
*DURABLE*
MOVEMENTS

66. (in a few weeks:
1st-ever super-easy/fast/
light/low-band way to spark
your followers to meetup
everywhere.
scott@meetup.com for
preview)

67. the meetups won't make the
movement.

68. what happens after the
march/meetup?
is there a network of local
groups, each filled with their
own plans & network &
internal accountability &
capacity & energy?

69. ***THEY** WILL take your
movement to the next level

70. LET ERIN TAKE YOU TO THE
NEXT LEVEL

71. Cameron Sinclair,
Architecture for Humanity,
~100 self-organized AFH chapters:
“I am not their CEO or their
manager, I'm their inspiration.”

72. a 21st century movement
hasn’t happened yet