This document introduces Amazon QuickSight, a business analytics service from AWS. QuickSight allows users to easily connect to and analyze data from various AWS and third party sources. It provides fast, self-service analytics capabilities at 1/10th the cost of traditional BI solutions. QuickSight also enables collaboration, sharing of analyses and dashboards, and future integration with machine learning capabilities. The document demonstrates QuickSight through an example implementation at Hotelbeds Group to gain insights from their large and growing data sources on AWS.

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Quinton Alsbury and Guy Farber - AWS
Sergi Mesquida - HotelBeds Group
BDM204
Analyzing Big Data with Amazon QuickSight

2. The explosion of data that is being generated by cloud-based applications and services,
as well as data that is being migrated to cloud platforms, is increasing exponentially
Data generated by cloud based
applications and services
Migrating On-Prem Data
Big Data Frameworks
Confidential

3. Amazon
Glacier
Amazon S3
Amazon
DynamoDB
Amazon RDS,
Aurora
Amazon
CloudSearch
Amazon
Elasticsearch
Amazon EMR
Amazon EC2
Amazon
Redshift
Amazon
Machine
Learning
Amazon
Kinesis
Analytics
AWS continues to deliver ground-breaking services for developers and
businesses to store, manage, and process your data…
Amazon
Kinesis
Firehose
Amazon Kinesis
AWS Direct Connect
AWS Import/Export
Collect Store Analyze

4. Introducing

5. Amazon QuickSight is a fast, easy to use business analytics service at 1/10th
the cost of traditional BI solutions.

6. Business Professionals
Data Consumers
Data
Professionals
Who Is QuickSight For?
QuickSight is designed to give everyday
business users the flexibility to do easy, self
serve analysis on their data.
QuickSight is also perfect for delivering
published dashboards throughout the
organization.
CEOs
Confidential
Business Professionals
Data Consumers
CMO
Sales Managers
Product Managers
CEOs
Procurement
AWS Ops
Sales Reps
Store Managers
Warehouse Managers
Support Reps

7. Fast, Easy Ad-Hoc Analytics for
End Users
QuickSight combines an elegant, easy to
use interface with blazing fast performance
powered by SPICE to get users from data
to insights faster than ever before.
Confidential

8. Collaborate, Share and Publish
QuickSight let’s users create and share Data Sets, collaborate on your live Analyses, and share,
read only Dashboards and Storyboards that can be accessed on any device, anytime, anywhere.
Analyses
Analyses are visual explorations of your data.
Multiple users can collaborate on an analyses with
the ability to modify and change them in any way.
StoryBoards
Let you combine visualizations into a
guided tour that you can share with
other users.
Dashboards
You can share your analyses as read only
dashboards. Viewers can interact with and filter
the visualizations without modifying them.
Confidential

9. Deeply Integrated
QuickSight is deeply integrated with
AWS data sources like Amazon
Redshift, RDS, S3 and others, as
well as third party sources like
Excel, Salesforce as well as on-
premises databases.
Amazon S3
Amazon RDS, Aurora Amazon Redshift
Flat
Files
Confidential

10. Connect, SPICE, Analyze
QuickSight allows you to connect to data from a wide variety of AWS, third party, and on-premises sources
and import it to SPICE. Users can then easily explore, analyze, and share their insights with anyone.
Amazon RDS
Amazon S3
Amazon Redshift

11. Intelligent Analytics
In future versions QuickSight will leverage
machine learning to deliver powerful
features like auto suggestions, predictive
analytics, and machine generated insights.
+
Amazon Machine
Learning
Confidential

12. Demo

13. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Sergi Mesquida - Head of Innovation & New Ventures
11/29/2016
AWS & Quicksight
in Hotelbeds Group

14. ROOMNIGHTS
+13,000
TRANSFER ROUTES
+8,000
ACTIVITIES
+12,000
PORTCALLS
+25 MILLION
+75,000HOTELS CONTRACTED
€4.28BN
IN SALES
14 YEARS
DOUBLE DIGIT GROWTH
+120
SOURCE MARKETS
PRODUCTS IN
+185 COUNTRIES
INCOMING SERVICES IN
+40 COUNTRIES

17. Market consolidation

18. Services developed from the need for extraordinary Scalability

19. The Tech Challenge – Organic + Inorganic Growth
Hundreds of servers to be deployed
between Feb & June

20. The business has Data but what we need is Information
• 170M requests a Day
• 250k entries of logs per day
• 1.3 PetaBytes of Storage
• 30% Yearly growth of our data
• Why does this hotel stop selling?
• How good is my pricing?
• How seasonal are bookings in BCN?
TOFROM

21. So we have created a platform to make sense of the Data In real time
Direct
Connect
Lambda
S3
Redshift
Kinesis
…
Tableau
QuickSight
90%
NRT
10%
BATCH
20 Shards 600GB RAM +5 TB DAILY
+2500M
events per
day
+5,000 Tables ingested
per datM events per
day
SPICE

23. QuickSight, Data as a Service to the Business Units II

24. • Sub model with HBG Tables selected & redesigned from the Global Model (1.300 Tables)
• Contains the Master & Transactional Tables with all the info required by any agent.
• Corporate Master Data and Corporate Data Marts.
• Are consumed very fast way: loaded in QuickSight to resolve in memory
• multi joins queries, aggregations, groupings, etc..
• avoiding need to materialize all possible complex queries.
Core Business will provide the Business Units with a product with the
most relevant data while reducing the number of recurrent queries
to Redshift with Spice:
QuickSight, as a tool to develop data products

25. We Liked!
Easy Access to data sources
Easy connection test
Load in SPICE is very fast
Good syntax assistant to create new fields
Import summary report very useful
User friendly visual creation analysis interface
Visual transformation are easy & fast
Strong self-discovery & data analysis
Drill down and explore a char are powerful
Creating / sharing dashboards through email
Lessons Learned
Nice to Have!
More data sources types
Security implemented in data source
Connect Tableau to SPICE
More functions to create new field
More visual types
More and complex Filters
Easy way to apply dimensions granularity &
labels to a single chart
Need to include dimensions in titles

27. Secure, Scalable, Cloud
As a native cloud service, QuickSight combines the speed, scalability, and security that our customers
have come to depend on with the value and cost effectiveness you expect from AWS.
• Native AWS Cloud Service
• Secure
• No Server Licensing
• No Infrastructure or Maintenance Costs
• No Deployment, Sign Up and Go!
• Designed to Scale
• Simple, Intuitive UX
• Subscription Model
Confidential

28. Q&A
Guy Farber, BDM AWS

29. Thank you!