AWS Customer Presentation – What's Up Interactive – AWS Cloud Storage for the Enterprise 2012

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Amazon Web Services

What's Up Interactive presentation at AWS Cloud Storage for the Enterprise event in NYC on June 6, 2012.

Technology

Keith Meade
COO
kmeade@whatsupinteractive.com
@keithmeade

AWS & What’s Up Interactive
• Amazon S3 = Offsite Storage Solution
• Amazon EC2 = Pilot Light Solution
• Amazon EC2 = Elasticity Solution

Offsite Storage with Amazon S3
• Code repositories (SVN)
• Creative assets
• Account and project management
• Video

Offsite Storage with Amazon S3

S3 Bucket
WUI Offices – Atlanta WUI with Objects
Fiber Connection Back Up
Scripts

Offsite Storage with Amazon S3
• Reduce downtime for production team
• Retrieve from anywhere
• Reliable back up solution
• Reduction by 50% from previous vendor

Disaster Recovery with AWS
• Data loss is not an option
• Opportunities to restore to previous versions
• Sites can’t be down

Pilot Light with Amazon EC2 & EBS
Traffic

Web DNS
Failover Web
Server
Server
Not Running
Application Application
Server Server
WUI
Datacenter
Database Database Smaller Instance
Server Server
Data Data Volume
Volume
Data Mirroring/
Replication

Pilot Light with Amazon EC2 & EBS
Traffic

Web DNS
Web Web
Server Failover
Server Server
Not Running
Application Application
Server Server
WUI
Datacenter
Database
Database Database Smaller Instance
Server
Server Server
Data Data Volume
Volume
Data Mirroring/
Replication

Pilot Light with Amazon EC2 & EBS
Traffic

Web DNS
Web Web
Server Failover
Server Server
Starts in
Application Application Minutes
Server Server
WUI
Datacenter
Database
Database Database Smaller Instance
Server
Server Server
Data Data Volume
Volume
Data Mirroring/
Replication

Pilot Light Setup with Amazon EC2
• Pay only for the time you need
• Reliable uptime
• Turnkey solution for our clients

Elasticity with Amazon EC2
• Leverage pilot light solutions
• Easily scale to meet traffic demand
• Resource for datacenter maintenance

Elasticity with Amazon EC2
Normal Traffic

Web DNS
Web
Server Failover Server

Application Application Scale to Meet
Server Server Demand
WUI
Datacenter
Database Database
Server Server

Data Data Volume
Volume

Elasticity with Amazon EC2
TRAFFIC SPIKE

Web DNS
Web
Server Failover Server

Larger
Application Application
Instance
Server Server
WUI
Datacenter
Database Database
Server Server

Data Data Volume
Volume

Elasticity with Amazon EC2
• Projected savings over $1 million
• Pay only for the resources you need
• Reliable uptime
• Scalable solution for traffic spikes

What We Learned
• Jump in and try it
• Best practice – continuous testing
• Cost savings

Applying Amazon S3 Services
Managed DBs
Amazon
Delivery DynamoDB
Amazon CloudFront
Direct
Access
AWS Direct
Workflow Connect

Analytics Amazon SWF

Amazon Elastic
Discovery MapReduce

Amazon
Cloudsearch

DR and
Compute
Amazon VPC Amazon EC2 Amazon EBS

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1. Keith Meade COO kmeade@whatsupinteractive.com @keithmeade

2. About What’s Up Interactive • True Digital Agency – Marketing, Creative, Technology • Atlanta, Georgia • 25 Employees • Clients: FOX, AT&T, Georgia Lottery, Georgia Aquarium, Ingersoll Rand, DS Waters

5. $640 Million Jackpot

6. 10:45pm

7. 10:55pm

8. 11:05pm

9. 11:10pm

10. AWS & What’s Up Interactive • Amazon S3 = Offsite Storage Solution • Amazon EC2 = Pilot Light Solution • Amazon EC2 = Elasticity Solution

11. Offsite Storage with Amazon S3 • Code repositories (SVN) • Creative assets • Account and project management • Video

12. Offsite Storage with Amazon S3 S3 Bucket WUI Offices – Atlanta WUI with Objects Fiber Connection Back Up Scripts

13. Offsite Storage with Amazon S3 • Reduce downtime for production team • Retrieve from anywhere • Reliable back up solution • Reduction by 50% from previous vendor

14. Disaster Recovery with AWS • Data loss is not an option • Opportunities to restore to previous versions • Sites can’t be down

15. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Failover Web Server Server Not Running Application Application Server Server WUI Datacenter Database Database Smaller Instance Server Server Data Data Volume Volume Data Mirroring/ Replication

16. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Not Running Application Application Server Server WUI Datacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication

17. Pilot Light with Amazon EC2 & EBS Traffic Web DNS Web Web Server Failover Server Server Starts in Application Application Minutes Server Server WUI Datacenter Database Database Database Smaller Instance Server Server Server Data Data Volume Volume Data Mirroring/ Replication

18. Pilot Light Setup with Amazon EC2 • Pay only for the time you need • Reliable uptime • Turnkey solution for our clients

19. Elasticity with Amazon EC2 • Leverage pilot light solutions • Easily scale to meet traffic demand • Resource for datacenter maintenance

20. Elasticity with Amazon EC2 Normal Traffic Web DNS Web Server Failover Server Application Application Scale to Meet Server Server Demand WUI Datacenter Database Database Server Server Data Data Volume Volume

21. Elasticity with Amazon EC2 TRAFFIC SPIKE Web DNS Web Server Failover Server Larger Application Application Instance Server Server WUI Datacenter Database Database Server Server Data Data Volume Volume

22. Elasticity with Amazon EC2 • Projected savings over $1 million • Pay only for the resources you need • Reliable uptime • Scalable solution for traffic spikes

23. What We Learned • Jump in and try it • Best practice – continuous testing • Cost savings

24. Keith Meade COO kmeade@whatsupinteractive.com @keithmeade

25. Applying Amazon S3 Services Managed DBs Amazon Delivery DynamoDB Amazon CloudFront Direct Access AWS Direct Workflow Connect Analytics Amazon SWF Amazon Elastic Discovery MapReduce Amazon Cloudsearch DR and Compute Amazon VPC Amazon EC2 Amazon EBS

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