Here are my thoughts on your questions: - Shining red lights on landmark buildings was a creative way to raise awareness of HIV/AIDS that could grab people's attention in a visible, symbolic way. However, it may not be enough on its own to motivate behavior change like getting tested. - For the red lights to influence more testing, it would need to be coupled with clear calls to action about where/how to get tested. Merely raising awareness doesn't guarantee people will then take the next step. - To reduce HIV/AIDS rates, more is needed beyond awareness campaigns. Consistent prevention messaging, easier access to testing/care, education targeting at-risk groups, and tackling social determinants like poverty

2.  In order to raise awareness about HIV/AIDS, the San
Francisco AIDs Foundation bathed a red light on the
landmark buildings of the city on World AIDS Day
(December 1).
 This marked the 30th year anniversary
 It was a visible sign to all those in San Francisco and the world about the
importance of awareness about HIV/AIDs.
 The landmark buildings included
 San Francisco City Hall
 San Francisco Ferry Building
 War Memorial Opera House
 War Memorial Veterans Building

3. San Francisco Turns on the Red Light for World AIDS Day 2011
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San Francisco City Hall on World AIDS Day 2011To mark World AIDS Day on December 1, San
Francisco City Hall, San Francisco Ferry Building, War Memorial Opera House, and War Memorial
Veterans Building were bathed in red light. 2011 marks the 30th year of the HIV/AIDS epidemic.
"This is an important visible reminder to people across our city and around the world that HIV/AIDS
still deserves our urgent attention," said Neil Giuliano, CEO of San Francisco AIDS Foundation. "The
knowledge and interventions we now have at our disposal truly puts the end to HIV/AIDS within our
grasp. It is time for our country to seize on this tremendous climate of opportunity and invest in the
prevention and care services that will end this disease once and for all."
Every day in San Francisco there are approximately two new HIV infections, and gay and bisexual
men, particularly those of color, are disproportionately impacted by the disease. Over 19,000 people in
San Francisco have died from the disease and close to 7,000 people are infected with HIV annually in
California. Of the estimated 1.2 million people living with the disease in the United States, recent data
suggest that nearly three out of four lack proper care.
"Every year, many people ask what they can do to mark World AIDS Day," said Giuliano. "We
encourage everyone to reflect, to support a local organization that's working to fight HIV/AIDS, to get
involved and participate in charity events, and to be aware of their current HIV status so they are in
control of their own health."
To learn more about the free local programs and services of San Francisco AIDS Foundation and where
to get an HIV test, visit www.sfaf.org.

4. The red ribbon is the international symbol for HIV and AIDS
awareness.
The red ribbon represents …
Care and concern
Hope
Support

5.  Advocates for early and expanded access to
antiretroviral treatment for people living with
HIV
 Supports increasing investments in emerging
biomedical tools
 Maintains programs to deal with contributors
to new HIV infections
 Collaborates with government agencies and
community partners

6.  http://www.youtube.com/user/SFAIDSFoun
dation
 Total Upload Views: 15,464

7.  Every day in San Francisco there are
approximately two new HIV infections.
 Over 19,000 people in San Francisco have died
from the disease.
 Close to 7,000 people are infected with HIV
annually in California.
 Nearly three out of four people living with the
disease in the U.S. lack proper care.

8. 1. Reduce new HIV infections
2. They want everyone to know if they have HIV
or not
3. They want to get all HIV positive tested
people care with an HIV doctor, effective HIV
treatment, and mental health and substance
use services

9.  Goals: To make San Francisco a place where
AIDS ends first
 Objectives: To create a visible statement raising
awareness about AIDS through certain
landmarks in the city on December 1, World
AIDS Day
 Strategies: Social media and ally with political
figures
 Tactic: Shine a red light on important
landmarks

11. The situational theory says that people will act on a
situation when they believe it affects them personally
and their actions can make a difference…
Problem Recognition
Constraint Recognition
Level of Involvement

12.  Do you think shining the red lights on the
buildings was a good way to create awareness
about HIV and AIDS?
 Do you think the red lights would influence
more people to get tested in San Francisco?
 Do you think this helped the organizations
objective to reduce HIV and AIDS in half by
2015?