2. ABOUT US
• 3-Year-old
• 20+ products
• ISO 9001:2015
• EMS 14001:2015
• GMP Certified
• Approved by Export House to
Europe, Canada, Dubai
PITCH DECK 2
3. PROBLEM
T H E D E M A N D I N T H E
H E R B A L B E A U T Y P R O D U C T S
M A R K E T W I L L G R O W AT
A P P R O X I M AT E LY 6 . 1 % C A
G R B E T W E E N 2 0 2 1 A N D
2 0 3 1 . I N D U S T RY
MARKET GAP
COSTS
B 2 B E X P E C T 3 0 % N E T
P R O F I T, B 2 C 2 0 0 % N E T
P R O F I T
CUSTOMERS
THE TARGET MARKET
NEARLY HOLDS ~5.9%
SHARE IN THE OVERALL
BEAUT Y PRODUCT S
USABILITY
H E R B A L B E A U T Y
P R O D U C T S M A R K E T T O P
P L AYE R S S H A R E I N 2 0 2 1
2 % - 5 %
FINANCIALS
HERBAL BEAUT Y
PRODUCT S MARKET TO
SURPASS US$ 63 BN
IN 2023
PITCH DECK 3
4. PRODUCT OVERVIEW
UNIQUE
All the products
developed & offered by
us meet highest
standards &
international guidelines.
TESTED
Conducted testing with
Larger Audience
8/03/20XX
FIRST TO MARKET
First beautifully
designed product that's
both stylish and
Performance
AUTHENTIC
Designed with the help
and input of Dedicated
team and service
workers in the field
PITCH DECK 4
5. PITCH DECK 5
Make to order for International Brands Brands
B2B BUSINESS
BUSINESS MODEL
ONLINE B2C
Large online B2C portals like Amazon, Flip
Kart, Big basket
B2C – WOMAN ENTREPRENEUR
Minimalist design and easy to use
LARGE CHAIN STORE
Large Chain Store like Spare, Spencer etc..
6. 8/03/20XX PITCH DECK 6
MARKET OVERVIEW
The organic products
market in India has
been growing at a
CAGR of 25 per cent
and it is expected to
reach ₹10,000-₹12,000
Crore by 2025
8. OUR COMPETITION
CONTOSO
Our product is priced below that of other
Competitors industry tools on the market
Simple and easy to use product, compared to the
complex products of the competitors
Affordability is the main draw for our consumers to
our product
COMPETITORS
•Forest Essentials
•Lotus Herbal Pvt. Ltd. (Lotus Organics)
•Kama Ayurveda Pvt. Ltd.
•Vaadi Herbals Pvt. Ltd.
•Organic India Pvt. Ltd.
PITCH DECK 8
9. COMPETITION
C O N V E N I E N T
A MANTRA
HERBAL
E X P E N S I V E A F F O R D A B L E
D
E
B
C
I N C O N V E N I E N T
PITCH DECK 9
10. GROWTH STRATEGY
How we’ll scale in the future
C U R R E N T
P R O D U C T
I O N
2.9 Cr
3 X
P R O D U C T
I O N
8.5Cr
5 X
P R O D U C T
I O N
14 Cr
PITCH DECK 10
12. 2-YEAR ACTION PLAN
Supplied
International
Beta Launch
Retail
Relaunch
Retail & B2B
2022
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
10 Countries
Generating
5X revenue 15 Countries
2023
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
PITCH DECK 12
13. FINANCIALS
YEAR 1 YEAR 2 YEAR 3
Income
Users
Sales
Average Price per Sale
Revenue @ 15%
GROSS PROFIT
Expenses
Sales & Marketing 70%
Customer Service 10%
Product Development 5%
Research 2%
TOTAL EXPENSES
8/03/20XX PITCH DECK 13
14. MEET THE TEAM
President Chief Executive Officer Chief Operations Officer VP Marketing
PITCH DECK 14
15. THE FULL TEAM
TA K U M A H AYA S H I
President
G R A H A M B A R N E S
SEO Strategist
M I R J A M N I L S S O N
Chief Executive Officer
R O W A N M U R P H Y
Product Designer
F L O R A B E R G G R E N
Chief Operations Officer
E L I Z A B E T H M O O R E
Content Developer
R A J E S H S A N T O S H I
VP Marketing
R O B I N K L I N E
team
8/03/20XX PITCH DECK 15
16. SUMMARY
At Mantra, we believe in giving 110%. By improving our products of all
vertical, we help businesses streamline their Consumers experience. We
thrive because of our market knowledge and a great team behind our
product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
PITCH DECK 16
