Avonmore supermilk
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The document proposes a "Milk Invaders" mock-up game to promote Avonmore Super Milk. In the game, the player uses a milk cannon controlled by a milk carton to shoot down approaching junk food. The player loses a tooth/life each time junk food hits the ground, with the goal being to submit the highest score on the Avonmore website for prizes like t-shirts and vouchers. The target audience for this game and milk product is small children aged 4-10 and their mothers.
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Editor's Notes
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