1. Authoring Analytics
when content management meets measurement…

2. Marketing Technology
experts for the
Digital world
190+ staff - Privately Held
profitable, organic growth
Based in Poznań, Copenhagen, London
Established 2005

4. The Why

5. When the only constant is change...

6. …you need satnav, screenwipes and signposts!

7. The What

8. Manages Change Measures Change

9. Learn
Make
ManageMeasure

10. The How

11. Scenario 1: Page load

12. Scenario 1: Page load
Create
Configuration

13. Scenario 1: Page load
Create
Configuration
Create
Framework

14. Scenario 1: Page load
Create
Configuration
Create
Framework
Enable
Framework

15. Scenario 1: Page load
Create
Configuration
Create
Framework
Enable
Framework
See the
results

16. Scenario 2: Simple Image

17. Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image

18. Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Configure
mapping

19. Create
Configuration
Create
Framework
Enable
Framework
Scenario 2: Simple Image
Configure
mapping
See the
results

20. Scenario 3: Custom mapping component
User
Interaction

21. cqAnalytics.record({
event: 'newsletterSignUp',
values: {
newsletterProvidedEmail: getEmail(),
},
collect: false,
options: {
obj: this,
defaultLinkType: 'o'
},
componentPath:
'/libs/foundation/components/newsletter'
});
Scenario 3: Custom mapping component
User
Interaction
JS code

22. Scenario 3: Custom mapping component
User
Interaction
JS code
<?xml version="1.0" encoding="UTF-8"?>
<jcr:root xmlns:cq="http://www.day.com/jcr/cq/1.0"
xmlns:jcr="http://www.jcp.org/jcr/1.0"
cq:componentGroup= "General"
cq:componentName="Newsletter"
cq:trackevents="newsletterSignUp"
cq:trackvars="[newsletterProvidedEmail]"
jcr:primaryType="nt:unstructured"/>
Analytics
Component

23. Scenario 4: Multiple pages journey
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Submit
Data StoreSiteCatalyst Number of calls: 5Number of calls:

24. Scenario 4: Multiple pages journey
?
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Submit
SiteCatalyst Number of calls: 1
Data Store Number of calls: 5

25. Summary

26. Think Big,
Start Small.
Details matter,
Be Patient.
Know your
reports

27. Questions

28. Thank you!
Cleve Gibbon
cleve.gibbon@cognifide.com
Kasia Kozłowska
kasia.kozlowska@cognifide.com
http://www.cognifide.com
@cognifide