1. The third largest private sector retail bank headquartered in India, with a network of 2400 branches and
12500 ATMs spread across the country. With $50 Bn+ in assets, the bank offers an entire spectrum of financial
services to customer segments, covering large and mid-corporates, MSME, agriculture and retail businesses.
Aurionpro Consolidates Customer Communication across
channels to deliver a seamless Customer Experience
Challenge
The Client
Results
Rapid rise in customer base, market
competition and urgent need to
provide consistent customer
communication
Absence of a centralized customer
communication management
platform was leading to inconsistent
customer communication and
increased operational costs &
payment turnaround time
Current billing solution provided little
opportunity for personalization
Aurionpro Interact DX has created a unified platform that
facilitates online and or digital customer transactions,
provides a single and unified view of the customer across
multiple product categories, supports consolidation of
communication across all modern channels and helps
generate statements on demand as required by customers
The solution facilitates customer analytics to create
engaging and personalized marketing and messaging
Solution delivers over 10 million personalized statements
to customers every month
Currently 14 different types of statements are generated
using Aurionpro solution and has scaled to millions of
customers and terabytes of data
Solution
50%
Reduction in administration
and call center costs
15%
Increase in sales through
customized marketing
75%
Print statements
have been moved to e-channels
Copyright © 2016 Aurionprowww.aurionpro.com
Case Study

2. Copyright © 2016 Aurionprowww.aurionpro.com
Aurionpro Consolidates Customer
Communication across channels
For a leading private sector bank Aurionpro’s Customer
Communication Management solution enables unified
communication and personalized interactions
The 3rd largest Indian private sector bank with
growing customer base both retail and corporate
and proliferation of alternative banking channels
– ATM, internet banking, mobile & phone
banking, was witnessing a challenge in sharing
account related transaction and balance
information with customers in a consistent and
timely manner. The absence of a centralized
customer communication management platform
was leading to inconsistent customer
communication and increased operational costs
(print, postage, dispatch) due to absence of
updated customer information, duplication of
receipts and multiple receipts across offerings.
This was hampering the overall customer
satisfaction and leading to customer attrition and
an increase in payment turnaround time.
Given the rapid rise of digital touch points,
market competition and business need to
enhance the overall customer experience, the
bank was exploring a solution that could facilitate
online and or digital customer transactions,
support consolidation of communication across
all modern channels and could help generate
statements on demand as required by customers.
Aurionpro’s Interact DX, a smart and scalable
Customer Communication Management solution
was integrated with various other applications
and data systems of the bank, to create a single
and unified view of the customer across multiple
product categories and channels. This
comprehensive platform has enabled the bank to
consolidate statement information across
different entities and to present the statement in
a personalized, user friendly format.
Aurionpro’s solution, which supports 10 Mn+
statements monthly for the bank, has helped
enhance the overall customer experience by
providing consolidated on-demand bank
statements across all the accounts (current,
savings, credit cards, fixed/recurring deposits,
mutual funds, trading/demat, loans, payments
and fund transfer).These statements are now
available in uniform formats, easy to understand
layout, and are delivered across channels.
Aurionpro’s solution has further enabled the users
to access historical statements and receive
customized banner advertisement and target
messages through customer’s bank statements,
which has resulted in personalized
communication and higher marketing campaign
returns.
Case Study

3. Aurionpro Consolidates Customer
Communication across channels
Aurionpro e-Statement
Case Study
Targeted video
and sound
Customer
care links
(CTA)
Product
usage details
& analysis
Consolidated
statement view
across products
& offerings
Links to
online account
summary
Targeted
messaging
& offers
Copyright © 2016 Aurionprowww.aurionpro.com
For more information, contact: info@aurionpro.com
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their digital innovation, secure their enterprises and optimize business operations.
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