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If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Fine PaperTechnical Products
2
Specialty,
performance-based
products
End Markets: filtration,
industrial backings,
labels and other
specialties
Manufacturing in
Germany and the U.S.
Image-oriented
high-end textured and
colored graphic papers
End Markets: premium
print communications,
luxury packaging, crafting
and premium labels
Manufacturing in
the U.S.
~$850+ million
net sales
3. Lead in profitable, specialty niche markets
Increase participation in markets that can provide us with leading positions and
value our competencies in high performance media, coating and saturating
Increase our size, growth rate and portfolio diversification through
organic initiatives and M&A
Expand in new geographies and market adjacencies
Invest to grow in our higher value performance and image-driven products
(e.g. melt blown filtration, premium label , luxury packaging)
Supplement organic growth with acquisitions that deliver value and expand
our presence in growing specialty markets
Deliver consistent, attractive returns
Pricing power and ability to offset input cost variability
Cash deployment to shareholders via increasing dividends and share buybacks
Return on Capital a key performance metric
3
4. $384
$421
$407 $407
7.6% 8.0%
9.2%
8.5%
5.0%
8.0%
11.0%
320
330
340
350
360
370
380
390
400
410
420
430
2010 2011 2012 TTM
Net Sales
OP %
4
Currency
Impact
$429
2010 2011 2012
Technical Products
Growth led by filtration, labels and
abrasives
Margins expanding with higher value
mix, sales growth, cost efficiencies
and pricing
$273 $275
$373 $389
13.6%
14.4% 15.0% 15.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
-20
80
180
280
380
480
2010 2011 2012 TTM
Net Sales
OP %
2010 2011 2012
Fine Paper
Consistent and attractive profits, cash
flow and returns on capital
Top-line growth, boosted in 2012 by
brand acquisition
TTM
Jun-13
TTM
Jun-13
$429
Currency
Impact
5. 5
Filtration Specialties Industrial Backings
High-performance
filtration media for
fuel, air, oil, cabin
air in transportation,
as well as products
for other markets
Includes labels, non-
woven wall cover,
medical packaging,
durable print media
and other markets
Saturated and
coated backings for
specialty abrasives
and tapes
6. 6
Key technologies
Multi-fiber forming capabilities
Saturation, coating and surface treatments
Polymer chemistries
Ability to Meet
Specialized
Performance
Requirements
Long-standing relationships
Global market-leading customers
Intricate qualification requirements
Ongoing joint product development
Innovative new products
Customer Intimacy
and Qualification
7. 7
Strategic
Priorities
Est. Market
Growth
Geography
Filtration
Higher value melt blown products
Internationalization
Market Adjacencies
2x
GDP
Specialties
Performance labels
Non-woven wall cover
Medical packaging
GDP+
Industrial
Backing- Tape
Differentiation via
saturating/coating
Optimize costs
GDP
Industrial
Backing-
Abrasives
Enter new adjacencies
Follow customers in emerging
markets
Europe
North
America
Asia/
RoW
Europe
North
AmericaAsia/
RoW
Europe
North
America
Asia/
RoW
8. Dust
Control
Transport
/H. Duty
HVAC/Air
Process &
Food
Water
Life
Sciences
Gas
Turbine
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12
Asia NAFTA Europe RoW
Other
NP
H&V
Ahlstrom
Global Transportation Filtration Market Size and Share
Global Market ~ US $1 billion
Transportation Filtration Core Growth
Leader in European auto filtration (fuel, oil,
engine & cabin air) to OEMs and aftermarket
Growth in higher value products and new
adjacencies requiring third melt blown line
Entry into New Adjacencies
Recent entry in beverage filtration (coffee
capsule) and industrial filter applications
Ability to leverage our technologies to enter
into other attractive filtration markets
Specialty filtration
media markets
> $4 billion
Geographic Expansion Opportunities
Global engine filter requirements continue
to become more demanding
Existing global customers desire for us to
have an expanded geographic presence
8
Source: company estimates
CAGR: 8%
Net Sales
Source: company estimates
9. 9
Retail
Graphic
Imaging
Luxury Packaging &
Premium Label
Branded specialty
papers sold to
consumers for school
supplies, posters,
crafting, business and
resume papers,
advertising and
promotions
Unique colors,
textures and finishes
for identity, print
collateral, invitations,
advertising, and
other high-end
commercial printing
Image-enhancing
colors and textures of
premium folded
cartons, box wrap,
bags, premium wine,
beverage and spirit
labels, food labels,
hang tags
10. 10
Neenah
60%
Mohawk
30%
Others
10%
Value Share- Premium Papers
$650 million market
Brands known > 2:1 over
competition, specified by
printers and designers
Technology tools to drive
demand and improve supply
chain efficiencies
Purpose-built assets
considered youngest in the
industry
Redundant capabilities,
unique in our category with
a variety of texture and
color
Leading Brands and
Supply Chain
Capabilities
Superior Asset Base
with a Leading Cost
Position
11. 11
The global market for luxury packaging,
premium labels and retail solutions is over
$500 million and growing. Our current share
in this market is less than 7%, anchored by
labels in North America.
Luxury Packaging Premium Label Specialty Retail
Neenah is now widely distributed
with major retailers
Opportunities for additional
distribution and products within
existing channels, as well as new
oneskindle
12. 12
Consistent profitable growth
Return on Capital Focused
Efficient capital structure
Attractive shareholder returns, including cash returns
13. 13
$ millions 2010 2011 2012 2012 2013
Sales $ 658 $ 696 $ 809 $410 $425
Adj. EBIT1 52 59 80 46 46
Adj. E.P.S.1 $1.47 $1.91 $2.78 $1.63 $1.55
(1) Excludes one-time items for divestitures, integration and other costs as
noted in GAAP table
Top line growth via share gains, new products, price/mix and 2012/2013 acquisitions
Faster bottom line growth with margin improvement and debt reduction
Higher book tax rate in 2013 lowering E.P.S
Cash deployed to support growth, reduce debt, increase dividend and buy shares
Full Year First Half
$1.47
$1.91
$2.78
2010 2011 2012
Adjusted E.P.S.
14. 14
8%
9%
12% 12%
2010 2011 2012
% Return on
Invested Capital
TTM
Jun-13
Primary measure to evaluate investment
opportunities and judge business
performance
Key metric in compensation plans
Delivering improvement through:
Profitable growth/margin expansion
Carefully managed assets/investments
Strategic moves (divest pulp, brand acquisitions)
15. $245
$186 $182
$193
2.8x
2.0x
1.6x
1.7x
1
1.35
1.7
2.05
2.4
2.75
3.1
3.45
3.8
30
80
130
180
230
Dec 10 Dec 11 Dec 12 Jun 13
15
Target
Range
2.0 – 3.0x
$ millions
Dec
2010
Dec
2011
Dec
2012
Jun
2013
Bonds 5.25%
(due Nov. 2021)
$ 223 $ 158 $ 90 $ 175
ABL
(due Nov. 2017)
- - 56 -
Term Loan
(amortized 5 yrs)
- - 30 -
Germany 22 28 6 18
Debt $ 245 $ 186 $ 182 $ 193*
Interest Exp.
(rolling 12 months)
$ 20 $ 16 $ 13 $ 11
Debt below targeted capital structure range with ample flexibility and borrowing capacity
May 2013 bond refinancing reduces rate from 7.375% to 5.25%
Bond debt rating upgraded in May 2013 to Ba3/BB-
* Excludes temporary cash build following May 2013 bond refinancing of $27 million
Debt Levels
($ millions)
16. $0.40
$0.44
$0.48
$0.60
$0.80
0
0.2
0.4
0.6
0.8
1
2010 2011 2012 2013
2H
2013
1H
16
Pro Forma Cash Flow
($ millions)
EBITDA $ 115
Interest Expense (10)
Other
(tax, wkg cap, pension, etc.)
(15-20)
Cash From Operations $ 85-90
Capital Expenditures (25-30)
Free Cash Flow $ 55–65
FCF per share
Cash Generation
Pro forma free cash flow of ~ $ 60 million
Moderate cap-ex needs (maint. of $10 mm/year)
Favorable cash tax position (NOLs = $39 mm)
Cash Deployment
Priority on organic growth and M&A
Attractive dividend, moving to targeted 3-4% yield
$10 million stock repurchase plan authorized
Annual Dividend
(per share)
Substantial cash flows resulting in
attractive yields
> $3.50
17. 10
8
NP Paper
Group
EBIT Margins %
(2012)
7.4x
8.6x
NP Paper Group
EV(7/31/13)/EBITDA
(2012)
7
4
NP Paper
Group
Return on Assets
% (2012)
22
8
NP Paper
Group
Return on Equity
% (2012)
14.2x
17.9x
NP Paper Group
Price (7/31/13)/
EPS (TTM)
3
5
NP Paper
Group
Capex % Sales
(2010-2012)
17
10
3
NP Paper Group
Revenue CAGR %
(2009 – 2013 TTM)
18. 18
Leading positions in profitable specialty
markets with attractive margins
Track record of consistent momentum in
sales and profits reflecting successful
execution of plans
Sustainable, strong cash flows and sound
capital structure with financial flexibility to
support growth opportunities
Strategic focus on expanding in defensible
and growing specialty markets, further from
historical “pulp & paper” positioning
Attractive returns driven by organic growth,
events and cash return to shareholders
$86
$93
$113
$112
2010 2011 2012 TTM
2013
Consolidated Adjusted EBITDA
(U$ millions)
19. 19
For more information
visit our website: www.neenah.com
email: investors@neenah.com
Investor Relations
Bill McCarthy
VP, Financial Planning and Analysis & Investor
Relations
3460 Preston Ridge Rd., Suite 600
Alpharetta, GA 30005
Phone: (678) 518-3278
Email: bill.mccarthy@neenah.com
20. 20
Continuing Operations
$ millions 2010 2011 2012
1H
2012
1H
2013
EBIT (Operating Income) $ 55.1 $ 56.6 $ 70.4 $38.2 $44.8
Ripon Mill Close/(Gain on Sale) (3.4)
Acquisition integration costs 5.8 4.4 0.2
Other1 2.4 4.1 3.7 0.7
Adjusted EBIT $ 51.7 $ 59.0 $ 80.3 $46.3 $45.7
Depreciation & Amortization 29.7 30.0 28.0 14.6 14.4
Amort. Equity-Based Compensation 4.9 4.3 4.9 3.0 2.7
Adjusted EBITDA $ 86.3 $ 93.3 $113.2 $63.9 $62.8
Earnings (Loss) per Share $ 1.61 $ 1.82 $ 2.41 $1.32 $1.51
Ripon Mill Close/(Gain on Sale) (0.14)
Acquisition integration costs 0.22 0.17 0.01
Other1 0.09 0.15 0.14 0.03
Adjusted Earnings per Share $ 1.47 $ 1.91 $2.78 $1.63 $1.55
1 Results for Year End includes in 2011 $2.4 million cost of early redemption of bonds, in 2012 includes $0.6 million cost of early redemption of bonds, and
$3.5 million SERP settlement charge.
Results for the six months ended June 30, 212, include a supplemental executive pension plan settlement charge of $3.5 million and costs related to the
early extinguishment of debt of $0.2 million, and for the six months ended June 30, 2013, include a supplemental executive pension plan settlement
charge of $0.2 million and costs related to the early extinguishment of debt of $0.5 million.
21. EBITDA, Adjusted EBITDA and Free Cash Flow as presented in these slides, are supplemental measures
of our performance, and Net Debt, as presented in these slides, is a supplemental measure of our
financial position. In each case, these measures are not required by, or presented in accordance
with, generally accepted accounting principles in the United States (‘‘GAAP’’). EBITDA, Adjusted
EBITDA and Free Cash Flow are not measurements of our financial performance or financial position
under GAAP and should not be considered as alternatives to net sales, net income (loss), operating
income or any other performance measures derived in accordance with GAAP or as alternatives to
cash flow from operating activities as a measure of our liquidity.
Adjusted EBITDA consists of operating income plus depreciation, amortization and stock-based
compensation expense. We also exclude acquisition-related costs, gain (loss) on sale of fixed assets,
SERP settlement charge and costs related to early retirement of debt, as these amounts are not
considered as part of usual business operations. Our management considers EBITDA, Adjusted EBITDA
and Free Cash Flow to be measurements of performance which provide useful information to both
management and investors. Because EBITDA, Adjusted EBITDA and Free Cash Flow are not
calculated identically by all companies, our measurements of EBITDA, Adjusted EBITDA and Free
Cash Flow may not be comparable to similarly titled measures reported by other companies. All
amounts in USD unless otherwise noted.
EBITDA, Adjusted EBITDA and Free Cash Flow, as presented herein, are non-GAAP financial measures
as defined by SEC regulations. As required by those regulations, a reconciliation of these measures
to what management believes are the most directly comparable GAAP measures is included as an
appendix to this presentation.
21
22. Statements in this presentation which are not statements of historical fact are “forward-looking
statements” within the “safe harbor”' provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based on the information available to, and the expectations
and assumptions deemed reasonable by, Neenah Paper, Inc. at the time this presentation was
made. Although Neenah Paper believes that the assumptions underlying such statements are
reasonable, it can give no assurance that they will be attained. Factors that could cause actual
results to differ materially from expectations include the risks detailed in the section “Risk Factors” in
the Company’s most recent Form 10-K and SEC filings.
In addition, the company may use certain figures in this presentation that include non-GAAP
financial measures as defined by SEC regulations. As required by those regulations, a reconciliation
of these measures to what management believes are the most directly comparable GAAP
measures would be included as an appendix to this presentation and posted on the company’s
web site at www.neenah.com
22