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Augmentin ES Pediatric Drug Launch




CHALLENGE
Increase awareness of the new pediatric version of the popular antibiotic
Augmentin.

THE CAPITAL IDEA
Using graphics from the campaign, we customized several items that were useful
to both physicians in the office as well as “direct to consumer” promotions for
the parents, including:
        Write on-wipe off board with logo magnets, note holder and pen
        Lullaby CDs
        Picture frame magnets with emergency contact information for at-home use
        Cherry flavored tongue depressors with Augmentin logo (not pictured)

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Augmentin Es Pediatric

  • 1. Augmentin ES Pediatric Drug Launch CHALLENGE Increase awareness of the new pediatric version of the popular antibiotic Augmentin. THE CAPITAL IDEA Using graphics from the campaign, we customized several items that were useful to both physicians in the office as well as “direct to consumer” promotions for the parents, including: Write on-wipe off board with logo magnets, note holder and pen Lullaby CDs Picture frame magnets with emergency contact information for at-home use Cherry flavored tongue depressors with Augmentin logo (not pictured)