Augmentin Es Pediatric

A pharmaceutical company launched a new pediatric version of the popular antibiotic Augmentin. To increase awareness, the company customized promotional items like write-on wipe-off boards, lullaby CDs, picture frame magnets, and cherry flavored tongue depressors with the Augmentin logo. These items were distributed to physicians and directly to parents to promote the new pediatric version of Augmentin.