1. AUGMENTED REALITY
Communication Technologies and Change Research Project Presentation
Kate Morrison 3025120

2. Definition: Augmented
reality combines the real
and the virtual by the
addition of digital graphics
or audio to a real world
environment.

3. - Essentially enhancing
our perception of reality

4. Entertainment and Gaming
Advertising
Education
Retail
Defence
Navigation, Maps and Tourist
Information guides… among
many others

5. YOU CAN USE IT WITH:

6. Handheld devices

7. • Or a spatial display
Head Mounted Displays &
Wearable Computers

8. Or a Spatial Display

9. If you’re using a smart phone it can look
like this:

10. It’s awesome
because…

11. …It blurs the line
between the imagined
and the real. Creating an
altogether new form of
reality…

12. …Changing the ways in
which we view the
world and perform tasks

13. As Jesse Schell says:

14. “How can there be a
more powerful art form
than one that actually
changes what you see?”

15. Thanks for watching!