Augmented Reality in Theme Parks - Pairi Daiza Case
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This document discusses using augmented reality to enhance experiences at theme parks. It presents Pairi Daiza, a theme park, as a business case. Their app currently provides maps, search filters and notifications but does not augment experiences. The document proposes using OJOO technology to create interactive games and guides within the park linked to locations. This would provide educational, fun and team-building experiences for visitors. Various products are suggested like detective games, educational guides and seasonal games. Rewards like coupons could also be integrated for additional revenue. Benefits include increased brand awareness, attracting new visitors, visitor engagement, event organizing and extra income.
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Augmented Reality in Theme Parks - Pairi Daiza Case
- 1. Augmented experiences in theme parks Pairi Daiza Business case
- 2. The Pairi Daiza app Main Features • Map theme park • Search filters • Sta6c informa6on • No6fica6ons
- 3. Augment experiences with OJOO Create interac6ve games & guides With stories, media, challenges & rewards Linked to loca6ons in a certain 6meframe.
- 4. Educa6on Fun Teambuilding Theme Park Products
- 5. Advantages • Create & sell engaging games & guides • For any mobile device • That can be used offline • Different products, different target groups -‐ 1 app • Easily manage & publish content yourself • 7 languages supported • Brand content for companies • Integrate rewards & coupons for upselling
- 6. • Brand awareness • AUract new visitors • Engage more visitors • Organize events • Get extra revenues • Digi6ze educa6onal material App possibili6es
- 7. Games Become a real detec6ve and try to find the lost Panda. Complete challenges in the park & get hints to find him back.
- 8. Educa6onal Guide Guide students around in the park on a theme walk with informa6on and liUle challenges to solve.
- 9. Seasonal or thema6c Games Get out there and catch the escaped panda's over the en6re park before they eat all the bamboo.
- 10. Commercial Rewards Players win redeemable coupons for comple6ng the games.
- 11. Teambuilding & family fun Peter Symons Peter@ojoo.com 0496/71.43.11