This document outlines the development timeline and business plan for an app called Ojoo from 2014-2017. It began in beta and alpha testing phases from 2014-2015, then expanded to pilot programs with museums, cultural institutions, and cities from 2016-2017. The business aims to customize apps for each visitor to cultural sites and events, help bloggers monetize content, and support discovery and participation in arts and culture. Key metrics show it grew from 20,000 users and 15 employees in 2016 to 30,000 app downloads, 600 apps created, and 1.5 million Euros in total investment by 2017.

1. media – interaction - rewards
Wordpress for Fun Apps

2. PRODUCT – MARKET FIT
Development Beta Alpha Pilots Optimization
2014 2015 2016 2016 - 2017
Business
Development
Partners & Pilots Content Network

3. Museums & cultural institutions
Customize for each visitor

4. Cities & cultural events
Discovery & Participation

5. Arts Bloggers
Monetize Content

6. Creation for culture: Feedback – optimization
Text Fonts Layout UX & UI
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BEFORE AFTER

7. 20.000
users
15
employees
250.000€
revenues
600
Apps
1.500.000€
investment
30.000
Downloads
Key Metrics
www.ojoo.com