Digitale innovaties leveren continue kansen voor bedrijven. Tegelijkertijd zijn bedrijven vaak intern druk met het managen van veranderingen. De Innovatiemakelaar heeft hiervoor de audit 3.0 opgezet. Om met de organisatie samen naar de kansen van vandaag te kijken en ze vervolgens zelf intern en met elkaar te kunnen realiseren. Wel zo efficient!
FM Contact Center Audit [Compatibiliteitsmodus]kimalbert
De Contact Center Audit van Ferment Management toont in een kort tijdsbestek een blauwdruk van uw contact center ten aanzien van uw klantbenadering (input), processen (throughput) en key performance resultaten (output).
De huidige situatie van uw contact center zal worden afgezet tegen de resultaten van het meest recente Contact Center Benchmarkt Onderzoek.
The document discusses best practices in human resource management. It outlines 15 best practices including employee job security, selective hiring, effective compensation strategies, training and development, and employee ownership. It also discusses benchmarking performance against other top organizations and the advantages of benchmarking such as learning from others' successes and mistakes. Overall, the document provides an overview of commonly cited best practices in HRM and how benchmarking can help organizations improve.
Marketing Excellence: hit your targets & reach new heights Athalie Stegeman
This document discusses how to achieve marketing excellence and exponential growth through a focus on customer satisfaction and differentiation. It recommends understanding customer needs, increasing value, and improving relationships to lower marketing costs and increase ROI. Self-assessments question whether competitive advantages truly come from within or if customers feel ignored. The solution is to learn how to differentiate through identifying customer-centric opportunities and investing in marketing excellence.
Digital Solutions - Ideas for Resolving Business Issues -Athalie Stegeman
The document discusses resolving business issues through digital solutions and intimacy with customers. It suggests that small, everyday actions can create change and empowerment. Resolving issues involves connecting diverse digital aspects and understanding customer needs through tools like social media, payments, and community services. Marketing has shifted to focus on meaningful customer experiences optimized across channels. Intimacy builds trust and allows for innovation by understanding customer needs. Success requires flexibility, iterative adjustments, and focusing on intimacy through technology and openness to change.
This document discusses mentoring and funding/financing for female entrepreneurs. It notes that women entrepreneurs face difficulties obtaining funding within Europe. Mentoring can help by providing non-financial support like skills development and helping to limit risks. The document advocates for funding relationships based on coaching, networking, and shared skills/experience, and financing through synergistic partnerships that unite complementary strengths to create shared value. Effective mentoring is said to be built on shared values and missions and helps nurture growth through inspiration and guidance.
Digital jobs are changing due to consumer-driven marketing powered by creativity and technology. New roles focus on understanding customer needs, adopting technology creatively, and using data to drive marketing from the outside-in. Key responsibilities include managing the customer experience across digital channels, gaining insights from integrated data to understand customer habits and needs, and creating branded experiences through curating content and data. Success requires an iterative process of innovating based on customer feedback and embracing technological changes that impact business models and company structures.
FM Contact Center Audit [Compatibiliteitsmodus]kimalbert
De Contact Center Audit van Ferment Management toont in een kort tijdsbestek een blauwdruk van uw contact center ten aanzien van uw klantbenadering (input), processen (throughput) en key performance resultaten (output).
De huidige situatie van uw contact center zal worden afgezet tegen de resultaten van het meest recente Contact Center Benchmarkt Onderzoek.
The document discusses best practices in human resource management. It outlines 15 best practices including employee job security, selective hiring, effective compensation strategies, training and development, and employee ownership. It also discusses benchmarking performance against other top organizations and the advantages of benchmarking such as learning from others' successes and mistakes. Overall, the document provides an overview of commonly cited best practices in HRM and how benchmarking can help organizations improve.
Marketing Excellence: hit your targets & reach new heights Athalie Stegeman
This document discusses how to achieve marketing excellence and exponential growth through a focus on customer satisfaction and differentiation. It recommends understanding customer needs, increasing value, and improving relationships to lower marketing costs and increase ROI. Self-assessments question whether competitive advantages truly come from within or if customers feel ignored. The solution is to learn how to differentiate through identifying customer-centric opportunities and investing in marketing excellence.
Digital Solutions - Ideas for Resolving Business Issues -Athalie Stegeman
The document discusses resolving business issues through digital solutions and intimacy with customers. It suggests that small, everyday actions can create change and empowerment. Resolving issues involves connecting diverse digital aspects and understanding customer needs through tools like social media, payments, and community services. Marketing has shifted to focus on meaningful customer experiences optimized across channels. Intimacy builds trust and allows for innovation by understanding customer needs. Success requires flexibility, iterative adjustments, and focusing on intimacy through technology and openness to change.
This document discusses mentoring and funding/financing for female entrepreneurs. It notes that women entrepreneurs face difficulties obtaining funding within Europe. Mentoring can help by providing non-financial support like skills development and helping to limit risks. The document advocates for funding relationships based on coaching, networking, and shared skills/experience, and financing through synergistic partnerships that unite complementary strengths to create shared value. Effective mentoring is said to be built on shared values and missions and helps nurture growth through inspiration and guidance.
Digital jobs are changing due to consumer-driven marketing powered by creativity and technology. New roles focus on understanding customer needs, adopting technology creatively, and using data to drive marketing from the outside-in. Key responsibilities include managing the customer experience across digital channels, gaining insights from integrated data to understand customer habits and needs, and creating branded experiences through curating content and data. Success requires an iterative process of innovating based on customer feedback and embracing technological changes that impact business models and company structures.
Converge your business into a Customer Centric Experience, Customer first is the focus strategy on Customer Intimacy. By using (big) Data, 3rd party data, connecting data for real time transparency, analyze habits, filter needs, offer solutions, increase ROI . By implementing the right technology, you create the best customer intimacy with marketing, technology and creativity. What are you waiting for?
Content strategy, content curation, customer centric information management, communication efficiency across channels, live communication, just-in-time communication, inbound marketing communication management. How to organize communication efficiently to create great customer centric experiences. Discover the three step process to transform communication into more sales and value with increased Net Promotor Score - NPS rating.
New roles in digital business - an overview of digital developments that requ...Athalie Stegeman
The document discusses new roles and responsibilities in marketing due to digital technologies and consumer expectations. It describes a shift from product-focused marketing to moment-based experiences tailored to individual consumer needs. Success requires understanding customers intimately through data from multiple sources to provide personalized, real-time experiences. New digital jobs focus on data analysis, experience design, and building an organizational culture of customer intimacy.
How to stay in business? What to do when you are busy with maintaining past profit rates in an economic downturn? Create value by embracing the powers of social. Be creative, strengthen your brand with co-creation of customers and boost business by fanchise, the reviews of customers who do the marketing for you. It's often not what you do, but how you do it and the how requires strategic attention. Connect with marketing innovators, business developers or with me, if you really want to move forward.
Communication advisors are often send away with the assignment of presenting "something original and good.". Here's what I say: input = output, you get nice ideas if you do it alone, you get the wow factor of brilliance if you create a mindshift in marketing & communication. So here's my advice to you: facilitate a brainstorm and harvest on the joint success of energy and enthusiasm.
Communictie in nieuwe tijden: benut de zintuigen!Athalie Stegeman
Zintuigen marketing - ook wel sensory marketing is het geheel van geur, geluid en andere zintuigen prikkelende communicatievormen voor instore marketing en communicatie, instore experience, audio branding, fragance / marketing. Deze presentatie is een introductie.
Introductie digitale communicatie voor communicatiemedewerkers en adviseurs. Bespreking van digitale communicatie ontwikkeling, communicatievormen en hoe deze in te zetten zijn.
Communicatie training van der Hilst voor de Ziekenhuisgroep Twente. De presentatie is gemaakt om medewerkers inzicht te geven in de digitale communicatie vormen.
A presentation about corporate and personal branding opportunities on social media sites. Presented for female marketing and communications in the Netherlands
Een presentatie over de strategie van VMC - het vrouwen netwerk voor Marketing en Communicatie professionals - waarbij de rol van de online community een belangrijke plek heeft veroverd naast de traditionele netwerk activiteiten.
Converge your business into a Customer Centric Experience, Customer first is the focus strategy on Customer Intimacy. By using (big) Data, 3rd party data, connecting data for real time transparency, analyze habits, filter needs, offer solutions, increase ROI . By implementing the right technology, you create the best customer intimacy with marketing, technology and creativity. What are you waiting for?
Content strategy, content curation, customer centric information management, communication efficiency across channels, live communication, just-in-time communication, inbound marketing communication management. How to organize communication efficiently to create great customer centric experiences. Discover the three step process to transform communication into more sales and value with increased Net Promotor Score - NPS rating.
New roles in digital business - an overview of digital developments that requ...Athalie Stegeman
The document discusses new roles and responsibilities in marketing due to digital technologies and consumer expectations. It describes a shift from product-focused marketing to moment-based experiences tailored to individual consumer needs. Success requires understanding customers intimately through data from multiple sources to provide personalized, real-time experiences. New digital jobs focus on data analysis, experience design, and building an organizational culture of customer intimacy.
How to stay in business? What to do when you are busy with maintaining past profit rates in an economic downturn? Create value by embracing the powers of social. Be creative, strengthen your brand with co-creation of customers and boost business by fanchise, the reviews of customers who do the marketing for you. It's often not what you do, but how you do it and the how requires strategic attention. Connect with marketing innovators, business developers or with me, if you really want to move forward.
Communication advisors are often send away with the assignment of presenting "something original and good.". Here's what I say: input = output, you get nice ideas if you do it alone, you get the wow factor of brilliance if you create a mindshift in marketing & communication. So here's my advice to you: facilitate a brainstorm and harvest on the joint success of energy and enthusiasm.
Communictie in nieuwe tijden: benut de zintuigen!Athalie Stegeman
Zintuigen marketing - ook wel sensory marketing is het geheel van geur, geluid en andere zintuigen prikkelende communicatievormen voor instore marketing en communicatie, instore experience, audio branding, fragance / marketing. Deze presentatie is een introductie.
Introductie digitale communicatie voor communicatiemedewerkers en adviseurs. Bespreking van digitale communicatie ontwikkeling, communicatievormen en hoe deze in te zetten zijn.
Communicatie training van der Hilst voor de Ziekenhuisgroep Twente. De presentatie is gemaakt om medewerkers inzicht te geven in de digitale communicatie vormen.
A presentation about corporate and personal branding opportunities on social media sites. Presented for female marketing and communications in the Netherlands
Een presentatie over de strategie van VMC - het vrouwen netwerk voor Marketing en Communicatie professionals - waarbij de rol van de online community een belangrijke plek heeft veroverd naast de traditionele netwerk activiteiten.
1. Business 3.0 Audit De Innovatiemakelaar BV 2010 Athalie Stegeman 7-1-2010
2. De Innovatiemakelaar BVSinds 2005 Missie: Empowerment; inspiratie voor professionals en innovatie voor bedrijven en instellingen. Onderscheidend vermogen: verbinding door inspiratie, strategie, internet en procesmanagement. Dienstverlening: consultancy, training en coaching in marketingstrategie, digitale kennis en innovatie procesmanagement binnen de branche (online) dienstverlening. 7-1-2010 Athalie Stegeman
3. Audit 3.0? Bedrijfsleven digitaliseert, uw bedrijf ook? 24x7 digitaal mediabereik, uw bereik? De digitale dialoog, hoe communiceert u? Samenwerken = cloudcomputing, welke tools gebruikt u? Trends, hoe vertaald u megatrends, markt trends en consumententrends voor uw bedrijf? Wilt u de kansen van de tijd benutten? Wilt u deze digitale veranderingen benutten? 7-1-2010 Athalie Stegeman
4. De Digitale Dialoog De kunst van: 1. het luisteren 2. leren 3. delen 7-1-2010 Athalie Stegeman 4
13. 3. StrategieOutput Marketing 3.0 matrix input = confrontatiematrix Confrontatiematrix levert strategische opties Strategische opties zijn –keuzes: verkennen en beslissen in MT heisessie Keuzebepaling en prioriteiten voor internet domein, eigen website en webfuncties 7-1-2010 Athalie Stegeman
14. 4. Roadmap Plan van aanpak o.b.v. domeinen, prioriteiten, en financiële impact Strategische wensen internet, eigen site en functies vertalen naar hoe in te zetten Hoe in te zetten wordt in werkgroepen uitgewerkt, voorgesteld en gekozen Na de “Hoe” volgt de realisatie in projectmanagement inclusief budget allocatie. 7-1-2010 Athalie Stegeman
15. Wie is De Innovatiemakelaar? 7-1-2010 Athalie Stegeman Athalie Stegeman 1971 HEAO–IBA TIAS–MM Verrassen Vriendschap Vertrouwen Vernieuwen EmpowermentConsultant DIMBlogopedia Auteur VMC PIM Difa’sCRAVE Haarlem 1%Club Zeilen Wonen Mama Buitenleven Bordercollies athalie@deinnovatiemakelaar.nl www.twitter.com/athaliestegeman Mobiel: 06-50243993