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Audio Branding Study

     2nd February – 8th February




                                   S
Methodology

 Slow             Fast
Playlist         Playlist

   Jazz          Pop Rock

 Played on 2nd   Played on 3th
Feb (weekend)    Feb (weekend)
   & 6th Feb        & 8th Feb
  (weekday)        (weekday)
Time spent


     Average time spent in the restaurant (min)


90
88
86
84
82
            Slow                Fast
Food Ordered

             Percentage of people

70
                                    Main Course + Drinks
60
                                    + Dessert
50
                                    Main Course + Drinks
40
30                                  Dessert + Drinks
20
10                                  Drinks only
 0
     Slow         Fast
% of people
        who ordered dessert*

           % of people who ordered dessert


30
25
20
15
10
 5
 0
               Slow                      Fast

     *Dessert is the main source of revenue for the restaurant.
Observations – Slow playlist


S Customer moved along with the beat – enjoyed the
  ambience

S Engaged in conversations

S Difference in behavior spotted when there was a problem
  with the speaker

S Difference in behavior spotted with a slight change in
  tempo of music
Observations – Fast playlist


S Browsed through menu faster

S Tapped table to the beat of the song

S Took 15 minutes to finish the food and did not order any
  extra dish
Analysis & Evaluation




Slower       Relaxed   Slower     Greater
Music         Mood     Eating   Expenditure
Audio branding
recommendation:
   Slow Music

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Audio Branding Presentation

  • 1. Audio Branding Study 2nd February – 8th February S
  • 2. Methodology Slow Fast Playlist Playlist Jazz Pop Rock Played on 2nd Played on 3th Feb (weekend) Feb (weekend) & 6th Feb & 8th Feb (weekday) (weekday)
  • 3. Time spent Average time spent in the restaurant (min) 90 88 86 84 82 Slow Fast
  • 4. Food Ordered Percentage of people 70 Main Course + Drinks 60 + Dessert 50 Main Course + Drinks 40 30 Dessert + Drinks 20 10 Drinks only 0 Slow Fast
  • 5. % of people who ordered dessert* % of people who ordered dessert 30 25 20 15 10 5 0 Slow Fast *Dessert is the main source of revenue for the restaurant.
  • 6. Observations – Slow playlist S Customer moved along with the beat – enjoyed the ambience S Engaged in conversations S Difference in behavior spotted when there was a problem with the speaker S Difference in behavior spotted with a slight change in tempo of music
  • 7. Observations – Fast playlist S Browsed through menu faster S Tapped table to the beat of the song S Took 15 minutes to finish the food and did not order any extra dish
  • 8. Analysis & Evaluation Slower Relaxed Slower Greater Music Mood Eating Expenditure