An audience research survey asked music fans questions about their willingness to spend on music magazines, how often they buy or read music magazines, the types of content they expect to see, and their preferred current music magazine. The questions gauged spending from £0-1 to £5 or more, reading frequency from every day to never, expected content such as UK top 40 charts, interviews, and festival coverage, and preferred magazines including Kerrang, Q, and NME.

1. Audience research

2. £0-1 £2 £3 £4 £5+ |||| ||||| ||| | How much would you be willing to spend on a music magazine?

3. Every day Every Week Every Month Every Year Never | ||||| ||| || |||| How often do you buy/read a music magazine?

4. UK top 40 New releases Posters Interviews Backstage coverage Coverage of festivals/gigs Exclusive news || | |||| || ||| | |||| What would you expect to see in a music magazine?

5. Kerrang Q NME Drummer ||| || ||||| | What current Music Magazine would you prefer to read?