The document summarizes findings from a survey and focus group about audience feedback on DVD covers, magazine covers, and opening sequences for videos. Key findings include: 1) For DVD covers, the title and image were most important while the logo was less so. The back cover should match the front. 2) For magazine covers, free gifts, price, and date were useful additions to the image and logo on the front cover. 3) For opening sequences, they should be between 1-1.5 minutes, use a catchy theme tune, and introduce main characters individually through a combination of key colors.