Audience consumption of media has changed significantly over the last 50 years. Where people once had limited options for watching films, listening to music, and viewing television and news—often at set times and locations—media is now highly personalized, portable, and available on-demand through various devices. People now have numerous options for watching films both at cinemas and at home, can listen to any music on personal devices, and can access numerous TV channels and catch up anytime on various screens. Newspapers and magazines too are now readily available in digital form for consumption on mobile devices.