Mobile ad spending in Western Europe is projected to grow significantly between 2011 and 2016. Currently, there are inefficiencies in how ad dollars are spent compared to where consumers spend their time on media. Mobile advertising platforms can help advertisers and networks by providing transparent reporting, optimization of ad campaigns across networks, and increasing budgets and fill rates for networks through satisfied advertisers seeing better results.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
Ultimate Content Delivery for Smart Connected VehiclesConnected-Blog
Richard Malley, Ultimate Content Delivery for Smart Connected Vehicles, M-Way Solutions GmbH
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Ravi Kamran, Performance Optimizing Through Tacking, TRADEMOB
Vortrag auf den M-Days2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
Ultimate Content Delivery for Smart Connected VehiclesConnected-Blog
Richard Malley, Ultimate Content Delivery for Smart Connected Vehicles, M-Way Solutions GmbH
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Ravi Kamran, Performance Optimizing Through Tacking, TRADEMOB
Vortrag auf den M-Days2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Webchutney Digital Media Outlook Report 2009Sidharth Rao
To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
Keynote by Mike Wehrs, President & CEO, Mobile Marketing Association, during the 3rd Internet & Mobile Marketing Summit 2009. Manila, Philippines, 26 Aug 2009.
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
A presentation about the growing trend of mobile usage and the opportunities for marketers in the mobile industry.
If you are trying to get started in mobile marketing, this is a good one for you!
Ergebnisse Hypermotion Studie Digitalisierung und MobilitaetConnected-Blog
Mobilität 4.0 – Studie zur Digitale Transformation bei Mobilität & Logistik
Die Messe Frankfurt hat Ende 2016 gemeinsam mit dem Institut für Supply Chain Management, Cluster- und Mobility Management an der International School of Management (ISM) , Frankfurt, diese Studie zu "Mobilität und Digitalisierung" veröffentlicht.
Mehr Informationen zum Thema finden Interessierte bei der Fachmesse Hypermotion http://hypermotion-frankfurt.messefrankfurt.com/frankfurt/de/aussteller/willkommen.html
Study “Digital Business Transformation” shows varying perspectives among Germ...Connected-Blog
Dexperty and the market research firm INNOFACT AG surveyed more than 600 decision-makers within a representative panel in June 2015 for the study. 50 per cent of those surveyed were responsible for marketing and 50 per cent for IT in their companies.
The survey was intended to investigate the understanding, practical relevance, state of development and possible hurdles in the implementation of digital business transformation in German companies. In addition to this, the survey sought to shed light on the impact of digital transformation on marketing and, more specifically, the development of digital trade fair marketing.
You will find more information at our web-special at: http://m-es.se/Mc8b
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Webchutney Digital Media Outlook Report 2009Sidharth Rao
To understand the status of the top 500 advertisers in India (who control most advertising spends) and to see how seriously and purposefully these prominent Indian marketers are looking at using the digital medium in their marketing plan, we decided to conduct a research study on the topic and share the findings as presented in the first ever Webchutney Digital Media Outlook 2009 report
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
Keynote by Mike Wehrs, President & CEO, Mobile Marketing Association, during the 3rd Internet & Mobile Marketing Summit 2009. Manila, Philippines, 26 Aug 2009.
Mobile coupons can get tricky from a from a strategic perspective. With mCoupon technology ranging from static to dynamic and dynamic verified, it’s imperative brands develop a clear understanding of what’s out there in order to execute campaigns successfully. In this webinar we analyze the mobile coupon ecosystem and develop action items for earning mCoupon ROI. From the Getting It Right In Mobile series.
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If you are trying to get started in mobile marketing, this is a good one for you!
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Ergebnisse Hypermotion Studie Digitalisierung und MobilitaetConnected-Blog
Mobilität 4.0 – Studie zur Digitale Transformation bei Mobilität & Logistik
Die Messe Frankfurt hat Ende 2016 gemeinsam mit dem Institut für Supply Chain Management, Cluster- und Mobility Management an der International School of Management (ISM) , Frankfurt, diese Studie zu "Mobilität und Digitalisierung" veröffentlicht.
Mehr Informationen zum Thema finden Interessierte bei der Fachmesse Hypermotion http://hypermotion-frankfurt.messefrankfurt.com/frankfurt/de/aussteller/willkommen.html
Study “Digital Business Transformation” shows varying perspectives among Germ...Connected-Blog
Dexperty and the market research firm INNOFACT AG surveyed more than 600 decision-makers within a representative panel in June 2015 for the study. 50 per cent of those surveyed were responsible for marketing and 50 per cent for IT in their companies.
The survey was intended to investigate the understanding, practical relevance, state of development and possible hurdles in the implementation of digital business transformation in German companies. In addition to this, the survey sought to shed light on the impact of digital transformation on marketing and, more specifically, the development of digital trade fair marketing.
You will find more information at our web-special at: http://m-es.se/Mc8b
Im Rahmen der Studie wurden von Dexperty in Zusammenarbeit mit dem Marktforschungsunternehmen INNOFACT AG, Düsseldorf, im Juni 2015 mehr als 600 Entscheider in einem repräsentativen Panel befragt.
Dabei handelte es sich bei jeweils rund 50 Prozent um Marketing- und IT-Verantwortliche.
Die Befragung untersuchte das Verständnis, die praktische Relevanz, den Entwicklungsstand und etwaige Hürden bei der Umsetzung von Digital Business Transformation in deutschen Unternehmen.
Darüber hinaus wurden die Auswirkungen der Digitalen Transformation auf das Marketing und vertiefend die Entwicklung des digitalen Messemarketings ausgeleuchtet.
Weitere Informationen: http://m-es.se/d2T3
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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
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http://connected.messefrankfurt.com/de/
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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
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http://connected.messefrankfurt.com/de/
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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
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http://connected.messefrankfurt.com/de/
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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
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Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
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http://connected.messefrankfurt.com/de/
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http://connected.messefrankfurt.com/de/
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http://connected.messefrankfurt.com/de/
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
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Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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And...
Speakers:
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Charlie Greenberg, Host
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
What Mobile Advertising Platforms can do for Advertisers and Networks
1. 2/8/2013
What Mobile Advertising Platforms
can do for Advertisers and Networks
Mobile ad spending in Western Europe 2011-
2016
$8.4
Note: Includes display (banners,
video and rich media) and search;
excludes SMS, MMS and P2P $6.4
messaging-based advertising;
includes ad spending on tablets
– in billions
$4.3
$2.7
$1.7
$0.8
2011 2012 2013 2014 2015 2016
Source: eMarketer, Dec 2012
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
1
2. 2/8/2013
Inefficiencies in the mobile advertising market
2011 US ad spending vs. consumer time spent using media
43%
40%
29%
23%
22%
16% 11%
6% 9%
1%
TV Print Web Radio Mobile
Ad spend per media Time spent per media
Source: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
Welcome to the
jungle!
2
3. 2/8/2013
And all the roads
we have to walk
are winding
And all the lights
that lead us there
are blinding
3
4. 2/8/2013
At least we get
great results!
Don‘t we?
Status quo of mobile app marketing
No useful tracking, no optimization
Campaign Clicks CPC Installs CPI CPX 1 CPX 2
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
4
5. 2/8/2013
Let’s look at advertisers KPIs
Every campaign should be tracked
CPC
/
IAP
/ Subscription
/
CTR
/
CPI
Booking Order
/
/
Reorder
/
Active
/
User
Search
/
CP
/
Registration
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
...and the KPIs of ad networks
Understanding their business model
Ad networks optimize
Revenue
campaigns to maximize ad
Premium revenue per impression
(eCPM)
CPM
$$$
Premium Blind
CPC
$$
Blind
Low CPC
$
Ad impressions
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
5
6. 2/8/2013
Introducing app marketing platforms
Optimizing results for both advertisers and ad networks
1. Advertisers 2. Ad Networks
3. Mobile Advertising
Platforms
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
The daily routine of mobile advertisers
Multiple ad networks, complicated tracking & opaque reporting need a
lot of time, money and effort to handle
Many tracking SDKs necessary Fragmented market Unclear reporting No optimization
CPC CPD CPA
SDK Integration INSTALLS
0,07 1,50 ?
COST PER USER
CPC CPD CPA
SDK Integration 0,07 ? ?
Steps to CPC CPD CPA
advertise SDK Integration 0,07 ? ?
an app
CPC CPD CPA
SDK Integration 0,07 2,00 ?
More SDKs… More ad networks… More reporting dashboards
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
6
7. 2/8/2013
Life with a mobile advertising platform
Platforms make mobile app promotion easy and reduce CPI by 70%
One tracking Aggregated market Clear reporting Optimization
INSTALLS
COST PER USER
CPC CPD CPA
0,07 1,50 3
Steps to
advertise Universal 0,07 2 2,5
an app tracking SDK 0,09 1 2
0,07 0,5 3
0,06 0,5 2,8
CPI reduction by
70%
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
Get transparency about your campaign
Track all campaigns in detail and understand where your valuable users come from
• Universal tracking for all ad networks
and media sources (1 SDK/S2S)
• One easy-to-use analytics
dashboard to manage all campaigns
• Detection of fraud & inefficiencies,
i.e. detection of double
announcements
• Automatic traffic quality analysis
• 100% campaign transparency (from
publisher to custom in-app-
conversions)
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
7
8. 2/8/2013
Harness the
power of data
Optimize your ad spend & maximize users
A huge data-jungle with millions of campaign data cannot be mastered manually
13%
14%
CPI without optimization
Ad network- level optimization
Overall CPI
12% reduction of 70%
protection/blacklisting
on average.
Click fraud
Publisher-level
31%
optimization
Multi-level campaign
optimization
Campaign-
parameter-
optimization eliminates
level
inefficient ad spend and
investment in useless or
fraudulent clicks.
Level 1 Level 2 Level 3 Level 4 Level 5
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
8
9. 2/8/2013
Set campaign
optimization to
autopilot
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
Benefits for ad networks
Satisfied customers lead to further engagement
Increase fill rates Increase absolute budgets
t t
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
9
10. 2/8/2013
Benefits for advertisers
More active users, lower CPI
All delivered with ease of buying and maximum transparency
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
Benefits for the whole market
Maximum transparency, zero inefficiencies
For Advertisers For Networks
Leverage international traffic Leverage international
sources advertiser base
Improve business critical Attract new-to-mobile budgets
KPIs
Drive mobile marketing
Identify performance drivers investment
Provide market transparency Maximize yield of ad inventory
Trademob ▪ Berlin ▪ San Francisco ▪ London ▪ Paris ▪ www.trademob.com
10