Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
Mercedes Benz Fashion Week 2015 Event ProposalEric Rivas
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
UCD Capstone Project -
Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.
The unveiling of the Peruvian cuisine to the TED community based on a small personal selection done by Cesar A. Zevallos Heudebert, CEO at Asix S.A.
TED University talk for TED 2009 conference on February 4, 2009 at Long Beach, California.
First Moscow Parkour Festival - Frustyle brand activationWineholidays
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Frustyle is a series of stylish juice drinks of Lebedyansky JSC
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Talk about omnichannel digital experience and IBM integrated solution. How customers in the right track are managing projects and obtaining outperforming results.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
UCD Capstone Project -
Devised a marketing communications plan for a FMCG - chosen Durex targeted at the Singapore market in an estimated six-month campaign. Our overall marketing communications strategy and advertising collaterals designed specific to this IMC campaign has earned me and my team a distinction for our pitch.
The unveiling of the Peruvian cuisine to the TED community based on a small personal selection done by Cesar A. Zevallos Heudebert, CEO at Asix S.A.
TED University talk for TED 2009 conference on February 4, 2009 at Long Beach, California.
First Moscow Parkour Festival - Frustyle brand activationWineholidays
Frustyle brand activation proposal to support TV-campaign "Fruit against thirst" in 2006.
Frustyle is a series of stylish juice drinks of Lebedyansky JSC
IBM digital experience - 24 ottobre 2013 smau - ARDIGOMax Ardigó 🇦🇷
Talk about omnichannel digital experience and IBM integrated solution. How customers in the right track are managing projects and obtaining outperforming results.
This is my presentation delivered at V21, AIMIA Conference in April 2011.
If you are in interested in publishing your content globally - this presentation will help you understand the path to achieve such a goal.
My presentations are usually pretty light on detail in text form - prefer to engage with the audience in a conversation...so the preso on its own will provide you with hints - but if you would like more insight - happy to assist where I can.
Feel free to InMail me if you have any questions or would like to provide feedback.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
Keys to successful community growth
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Marcus Ladwig, Co-Founder and COO, peperonity.com
From Marcus is Co-Founder and Chief Operating Officer of Peperoni Mobile & Internet software GmbH, a mobile social networking provider that has pioneered the mobile internet space. He earned a master’s degree (Diploma) in Applied Computer Sciences from Dortmund. He is responsible for marketing, international business development and ad sales for peperonity.com. peperonity.com, an end-user mobile platform, currently sees 12+ million unique visitors and 400 million page impressions monthly.
http://peperonity.com/
UKUPA WUD09 Tory Dunn and Franco Papeschi: Open and ActivateUXPA UK
As part of the Vodafone User Experience team, Franco Papeschi and Tory Dunn have recently carried out several projects on design and sustainability. These explored potential mobile/web tools and services aimed at helping people understand their impact on the environment and act upon it.
Smoking Gun PR: an introduction to social media for businessSmoking Gun PR
An overview of the current landscape and practical advice for businesses looking to launch themselves into social media from an award winning PR and social media agency.
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.
For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
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ComicReply is a Contest Marketing Platform that generates mobile / web / kiosk contests. Supports 'fan-art' Remix Contests + Comics, Drawing, Trivia + more.
Similar to Audi A1 - Integrated Marketing Campaign - Singapore/APAC (20)
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
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Audi A1 - Integrated Marketing Campaign - Singapore/APAC
1. PRESENTING AUDI A1
G2
Sjur-Olaf Hanseid Bendiksen
Preeti Adhikary
Thiruvarsu Damodharan
roup Adeline Goh
Carolyn Ho
Ming Chen
13th of November 2009
2. AGENDA
• Grey Group
• What we are here to do
• What people told us!
• Our Strategy
• How does it all fit in?
• Visualize the Campaign!
• Launch Event
• Exposure
• The Cost
13/11/2009 Slide 2 of 28
3. WHAT WE ARE HERE TO DO (brief)
Launching the A1 in the Singapore market.
Completes the Audi family
In a different way
13/11/2009 Slide 3 of 28
4. THE TARGET
•Age group: 25 – 40
•Does research online (forums, blogs)
•Active in social media (facebook, twitter)
•Wants to be unique “do-not-follow” generation
Jürg, 27 - Consultant
Priya, 28 – Architect
13/11/2009 Slide 4 of 28
5. another potential TARGET
•Lifestyle
•The second or third car in the household …
•Compact
•Easy to maneuver
13/11/2009 Slide 5 of 28
7. WHAT PEOPLE TOLD US
The Method:
• Online survey
• Total of 213 respondents
• Demographics
13/11/2009 Slide 7 of 28
8. WHAT PEOPLE TOLD US
Key features that are important for the buyer
• 38% says customization
• 37% says performance and price
• 29% says colors
13/11/2009 Slide 8 of 28
9. WHAT PEOPLE TOLD US
Preferred communication channels
1.Online
2.Showroom
3.Magazines and Newspaper
4.TV
5.Live Events
13/11/2009 Slide 9 of 28
12. INTEGRATED ACTIVITIES
ONLINE OUTDOOR PRESS BRIEF ROADSHOW
CONTEST + TEASER + + LAUNCH + TVC
PRE-LAUNCH EVENT,
TACTICAL ONGROUND ACTIVITY CUSTOMER/VIP LAUNCH EARLY-BIRD PROMOTIONS
THROUGH POST-EVENT.
TEST DRIVE REGISTRATIONS
13/11/2009 Slide 12 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
13. MEDIAPLAN
-15 days EVENT +15 days
ONLINE CAMPAIGN CONTEST
CONTEST POST-CONTEST
POST-CONTEST
PRINT TEASER
TEASER POST-TEASER
POST-TEASER
DM DM
DM
RADIO ONLINE CONTEST SPOTS
ONLINE CONTEST SPOTS
TELEVISION INFOTAINMENT TVC
INFOTAINMENT TVC
IN-STORE PROMOTIONS
PROMOTIONS
OUTDOOR/ROADSHOW TEASER
TEASER ROADSHOW (USING TEASE LOCATIONS)
ROADSHOW (USING TEASE LOCATIONS)
PUBLIC RELATIONS PRE-LAUNCH ++ ONLINE CONTEST
PRE-LAUNCH ONLINE CONTEST LAUNCH
LAUNCH POST-LAUNCH + + TECHNICAL INFORMATION
POST-LAUNCH TECHNICAL INFORMATION
13/11/2009 Slide 13 of 28
14. ONLINE campaign phase I
AWARENESS THROUGH BANNER ADS @ VARIUS MEDIA + RADIO SPOTS
>> MICROSITE @ audi.com.sg (ONLINE AUDI A1 CONFIGURATOR)
•Design-Your-Own Audi A1 Competition (create hype and viral effect)
•Appeal to the younger market segment
•Emphasize on the uniqueness of the new Audi – customization “You Choose”
•Collect marketable database of relevant contacts
13/11/2009 Slide 14 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
15. OUTDOOR TEASER
Objectives : Locations:
• Increase visibility and awareness of A1 High traffic locations around the city:
• Create attention and interest Ion Orchard, Vivo City, Clarke Quay
13/11/2009 Slide 15 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
16. OUTDOOR TEASER
OBJECTIVE:
Create curiosity in the middle of shopping districts
(ION, Clark Quay, Raffles place)
Tagline on the floor: “This could be your parking lot.
You Choose” www.youchooseyourcar.com/audi
13/11/2009 Slide 16 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
17. The EVENT
13/11/2009 Slide 17 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
18. PRESS CONFERENCE @ The Float
• Inviting leading media (technical + non-technical)
• Presentation of A1
• Event briefing
• Winner of online-contest will be announced
• Test-driving
• Photo shoot
13/11/2009 Slide 18 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
19. The EVENT CONCEPT
• Why Ice Skating?
• Defines Vorsprung
… the joy of the challenge
… the courage to realise the imaginable
…the pursuit of perfection
…the will to break away from the ordinary
13/11/2009 Slide 19 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
20. The LAUNCH EVENT @ The Float
• First ever portable Ice Rink Show in Asia
• Floating Platform
• Stand out with a colorful spectacles
• Exclusive guests
• Club-atmosphere
• Give-away: Audi-To-Go
13/11/2009 Slide 20 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
21. 13/11/2009 Slide 21 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
22. ONLINE campaign phase II
13/11/2009 Slide 22 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
23. PRINT
13/11/2009 Slide 23 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
24. ROADSHOW post-teaser
OBJECTIVE:
Leverage on OUTDOOR teaser locations.
•Replace teasers with real cars w/props
•Showcase sound and music capabilities.
•Sales promo, give-aways … stickers.
13/11/2009 Slide 24 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
25. IN-STORE campaign
• Roll-ups and brochures
(same theme as print)
• Parking-lot design for a A1, to
differentiate from existing
fluorescing light design at
Queenstown Showroom.
• Outdoor placement of car.
13/11/2009 Slide 25 of 28
PRE LAUNCH/EVENT
PRE LAUNCH/EVENT LAUNCH/EVENT
LAUNCH/EVENT POST LAUNCH/EVENT
POST LAUNCH/EVENT
As recommended through the brief. We think this target group is right because… 1. 2.
Is the mum who wants her own car whom husband just bought a new sports car … R8 and the like. For shopping, out with her girlfriend or just taking some time off driving around! The second or third car in the household … Appreciate the compact size and its superior maneuverability in tight and scary parking lots… !
The aim of this survey is to study the needs and wants of our target group Research method: Demographics: Age range (Majority from 25 – 40 years old); Gender (60% Male and 40% Female); Income range (approx. more than 60% below 5k, 30% between 5 – 10K and 10% above 10K )
The aim of this survey is to study the needs and wants of our target group Research method: Demographics: Age range (Majority from 25 – 40 years old); Gender (60% Male and 40% Female); Income range (approx. more than 60% below 5k, 30% between 5 – 10K and 10% above 10K )
Hook to our conceptual theme: Although all top 4 attributes are potential focus, colors is chosen as the theme in this campaign because: Audi has already been associated with performance – ‘classical conditioning’ Comfort and safety are important but does not differentiate Audi A1 with its competitors like Mini Colors availability is new to the Audi brand… thus suites the brand communication of changing the game
Hook to the approach we will take… From the survey, more than 50% of respondent chose online and showroom as the preferred media… Online: Features and reviews Showroom: Physical attributes and feel of the car – “To see the real thing” Hence, the need for an integrated approach for this campaign NOTE: Quite obvious that numbers don’t add up to 213??
Hook to the approach we will take… From the survey, more than 50% of respondent chose online and showroom as the preferred media… Online: Features and reviews Showroom: Physical attributes and feel of the car – “To see the real thing” Hence, the need for an integrated approach for this campaign NOTE: Quite obvious that numbers don’t add up to 213??
Colors availability is new to the Audi brand… thus suites the brand communication of changing the game
Target audience are active online (as per research findings) Search online for info before purchase “ google it / youtube / facebook it phenomenal
Since more than 50% wanted “to see the real thing”
Colors…
A progressive is a figure skating step done in ice dancing. The progressive is done as a sequence of progressive strokes and is executed on a curve. Its fast moving, spectacular, vibrant, and at the very same time eloquent and progressive in its style and performance. Well aligned with Audi’s brand image, offering something exclusive and innovative. Fits well with our color theme, as illustrations shows. Vorsprung is the joy of the challenge. Vorsprung is the courage to realize the imaginable. Vorsprung is the pursuit of perfection. Vorsprung is the will to break away from the ordinary
A progressive is a figure skating step done in ice dancing. The progressive is done as a sequence of progressive strokes and is executed on a curve. Its fast moving, spectacular, vibrant, and at the very same time eloquent and progressive in its style and performance. Well aligned with Audi’s brand image, offering something exclusive and innovative. Fits well with our color theme, as illustrations shows. Vorsprung is the joy of the challenge. Vorsprung is the courage to realize the imaginable. Vorsprung is the pursuit of perfection. Vorsprung is the will to break away from the ordinary