Report
Share
Download to read offline
Recommended
Branded Media: Episode 2
Eric Brown discusses building your own branded media such as an online lifestyle magazine to generate apartment leasing leads independently without relying on outside services. An important first step is establishing a blog as the central hub for a content marketing strategy. The blog should feature consistent, regular content that drives links and traffic to the website from Google. In contrast, most apartment fan pages on Facebook have less than 200 fans, mainly employees and peers, so expanding the digital footprint with content on a website can attract more prospects. Special guest Mike McClure will join on July 24th to discuss how online magazines can become effective lead generators.
Branded Media: Episode 4
The document discusses branded media and consistent content creation. It introduces Shannon Paul, a social media manager, as a guest. It then provides rules for effective content, noting it should be authentic, compelling, entertaining, surprising, provide value, and be customer focused. It states everyone can publish content and discusses sustaining constant and consistent content, covering topics like repurposing existing content, using guest and contract bloggers, and media services.
Branded media: Episode 1
The document discusses breaking away from traditional apartment marketing and instead focusing on creating a sense of community. It recommends using social media as a powerful local outreach tool, becoming a source of local news, and optimizing listings on Google to attract residents who will evangelize the apartments through word of mouth. The next episode in the series will discuss limiting reliance on Facebook.
marine
The intertidal zone is the area between high and low tide that is alternately exposed to air and submerged in water. It contains a diverse array of marine life that can only be seen at low tide. Some common organisms found in the intertidal zone include green sea urchins, brittle stars, hermit crabs, mussels, and periwinkles. These organisms are adapted to the changing conditions of the intertidal zone.
Branded Media: Episode 3
This document discusses how online magazines can become lead generators. It recommends having a branded blog as the central starting point of a content marketing strategy and producing consistent, regular content. It also suggests having a branded YouTube channel and expanding your digital footprint by linking to drive search engine optimization. Finally, it provides examples of companies successfully using these strategies and announces an upcoming webinar on the side benefits of branded media.
IA
This document discusses information architecture (IA), which is defined as organizing information so that it is findable, manageable, and useful. IA involves planning the navigation, hierarchy, layout, and structure of content from a user-centric perspective. It is an important part of website design and success. The document also discusses different examples of IA used on websites like the BBC, ABC, and CNN. It poses questions about the importance and future of IA, and discusses Louis Rosenfeld and Peter Morville's "three circles of information architecture" model regarding content, users, and context of use.
Recommended
Branded Media: Episode 2
Eric Brown discusses building your own branded media such as an online lifestyle magazine to generate apartment leasing leads independently without relying on outside services. An important first step is establishing a blog as the central hub for a content marketing strategy. The blog should feature consistent, regular content that drives links and traffic to the website from Google. In contrast, most apartment fan pages on Facebook have less than 200 fans, mainly employees and peers, so expanding the digital footprint with content on a website can attract more prospects. Special guest Mike McClure will join on July 24th to discuss how online magazines can become effective lead generators.
Branded Media: Episode 4
The document discusses branded media and consistent content creation. It introduces Shannon Paul, a social media manager, as a guest. It then provides rules for effective content, noting it should be authentic, compelling, entertaining, surprising, provide value, and be customer focused. It states everyone can publish content and discusses sustaining constant and consistent content, covering topics like repurposing existing content, using guest and contract bloggers, and media services.
Branded media: Episode 1
The document discusses breaking away from traditional apartment marketing and instead focusing on creating a sense of community. It recommends using social media as a powerful local outreach tool, becoming a source of local news, and optimizing listings on Google to attract residents who will evangelize the apartments through word of mouth. The next episode in the series will discuss limiting reliance on Facebook.
marine
The intertidal zone is the area between high and low tide that is alternately exposed to air and submerged in water. It contains a diverse array of marine life that can only be seen at low tide. Some common organisms found in the intertidal zone include green sea urchins, brittle stars, hermit crabs, mussels, and periwinkles. These organisms are adapted to the changing conditions of the intertidal zone.
Branded Media: Episode 3
This document discusses how online magazines can become lead generators. It recommends having a branded blog as the central starting point of a content marketing strategy and producing consistent, regular content. It also suggests having a branded YouTube channel and expanding your digital footprint by linking to drive search engine optimization. Finally, it provides examples of companies successfully using these strategies and announces an upcoming webinar on the side benefits of branded media.
IA
This document discusses information architecture (IA), which is defined as organizing information so that it is findable, manageable, and useful. IA involves planning the navigation, hierarchy, layout, and structure of content from a user-centric perspective. It is an important part of website design and success. The document also discusses different examples of IA used on websites like the BBC, ABC, and CNN. It poses questions about the importance and future of IA, and discusses Louis Rosenfeld and Peter Morville's "three circles of information architecture" model regarding content, users, and context of use.
Sole
La Sindaca nel Consiglio comunale del 09/01/2012, assai seccata, smentisce quanto riportato nell'articolo riportato nell'Unione Sarda
Buon anno
i documenti relativi alla nostra attività di Consiglieri del gruppo Per Qualcosa di Diverso sono a disposizione di chiunque ne faccia richiesta.
More Related Content
More from Giorgio Lecis
Sole
La Sindaca nel Consiglio comunale del 09/01/2012, assai seccata, smentisce quanto riportato nell'articolo riportato nell'Unione Sarda
Buon anno
i documenti relativi alla nostra attività di Consiglieri del gruppo Per Qualcosa di Diverso sono a disposizione di chiunque ne faccia richiesta.
More from Giorgio Lecis (15)
Microsoft word dichiarazione sostitutiva linea 2 mod. b1
Microsoft word dichiarazione sostitutiva linea 2 mod. b1
Microsoft word dichiarazione sostitutiva linea 2 mod. b1
Microsoft word dichiarazione sostitutiva linea 2 mod. b1
Microsoft word dichiarazione sostitutiva linea 2 mod. b
Microsoft word dichiarazione sostitutiva linea 2 mod. b