Atlanta United publishes a print game day program that provides information on the team, players, coaches, and front office. It also includes players' positions and statistics. The program generates revenue for United by allowing sponsors to purchase advertisements. When more companies bid for ad space, prices rise, which is beneficial for the club. The program also informs fans about where they can watch matches on television and radio.

1. Media Platforms and Revenue

2. I chose the Major League Soccer franchise Atlanta United who just finished their first season in
North America’s premier soccer league. The media platform I chose from Atlanta United is their
print game day program which provides news on the team, players, coaches, and front office.
The players’ positional and statistical data is also within the newsletter. Additionally, their game
day program also is a place where the organization’s sponsors have a place to showcase their
brand through advertisements whether through half or full page advertisements. The program
generates revenue for United when potential sponsors bid for space in said program. When there
are more companies bidding for ad space it makes the price rise, which is a positive for the club.
It also shows the fans what television and radio channels they can find the matches on.