Athletes Premier International (API) represented Cuban defector Aroldis Chapman in 2009 as he sought to establish residency and become a free agent eligible to sign with Major League Baseball teams. Hamilton Public Relations developed a media strategy for API and Chapman that focused on sharing his story and building his profile through traditional and social media. The strategy resulted in widespread media coverage for Chapman, including a feature on ESPN, that helped him secure a multi-million dollar contract and attracted potential endorsement deals.