Tout savoir, ou presque, sur le #MarketingDigital, c'est par ici ! Livre blanc : le futur du Marketing Digital - V1.2
Right pointing backhand index
>> Télécharger : https://bit.ly/37SP4Nq
Black Mirror : vous avez aimé la série, vous allez adorer la méthode ! Si vous souhaitez vous libérer de l'emprise des écrans et gagner en efficacité et en sérénité, ce petit eBook est pour vous. N’hésitez pas à le partager avec vos proches et de m’envoyer vos commentaires et retours d’expérience. (Version augmentée + Bibliographie).
Cet eBook gratuit est décliné du blog impulsion2.0 dont les billets ont été rédigés entre 2006 et 2016, d'abord sur la plate-forme marocaine Blog Jahiz puis sur Wordpress, par Yasser Monkachi, CEO et Fondateur de l'agence digitale Social Impulse+, dans le but de contribuer à la blogosphère marocaine et francophone. Tout usage même partiel du contenu de ce livre à but commercial ou sans faire référence à l'auteur est strictement interdit. Toute ressemblance avec des personnes existantes ou ayant existé est purement fortuite.
La transformation n'est pas que digitale.
Force est de constater que le digital n’est pas un secteur d’activité parmi d’autres et la transformation n’est
pas que digitale !
Cet eBook gratuit est décliné du blog impulsion2.0 dont les billets ont été rédigés entre 2006 et 2016, d'abord sur la plate-forme marocaine Blog Jahiz puis sur Wordpress, par Yasser Monkachi, CEO et Fondateur de l'agence digitale Social Impulse+, dans le but de contribuer à la blogosphère marocaine et francophone. Tout usage même partiel du contenu de ce livre à but commercial ou sans faire référence à l'auteur est strictement interdit. Toute ressemblance avec des personnes existantes ou ayant existé est purement fortuite.
Marketing Digital : quelles opportunités pour la relance économique ?Yasser Monkachi
Le Marketing digital n’a pas fini de nous étonner par ses innovations successives, au point de nous donner le vertige. Evoluant à vitesse grand V et intégrant sans cesse des technologies et des algorithmes de plus en plus aiguisés, la relation des marques avec leurs clients se trouve grandement disruptée par le tsunami nommé big data et l’ouragan incarné par l’intelligence artificielle (IA).
Black Mirror : vous avez aimé la série, vous allez adorer la méthode ! Si vous souhaitez vous libérer de l'emprise des écrans et gagner en efficacité et en sérénité, ce petit eBook est pour vous. N’hésitez pas à le partager avec vos proches et de m’envoyer vos commentaires et retours d’expérience. (Version augmentée + Bibliographie).
Cet eBook gratuit est décliné du blog impulsion2.0 dont les billets ont été rédigés entre 2006 et 2016, d'abord sur la plate-forme marocaine Blog Jahiz puis sur Wordpress, par Yasser Monkachi, CEO et Fondateur de l'agence digitale Social Impulse+, dans le but de contribuer à la blogosphère marocaine et francophone. Tout usage même partiel du contenu de ce livre à but commercial ou sans faire référence à l'auteur est strictement interdit. Toute ressemblance avec des personnes existantes ou ayant existé est purement fortuite.
La transformation n'est pas que digitale.
Force est de constater que le digital n’est pas un secteur d’activité parmi d’autres et la transformation n’est
pas que digitale !
Cet eBook gratuit est décliné du blog impulsion2.0 dont les billets ont été rédigés entre 2006 et 2016, d'abord sur la plate-forme marocaine Blog Jahiz puis sur Wordpress, par Yasser Monkachi, CEO et Fondateur de l'agence digitale Social Impulse+, dans le but de contribuer à la blogosphère marocaine et francophone. Tout usage même partiel du contenu de ce livre à but commercial ou sans faire référence à l'auteur est strictement interdit. Toute ressemblance avec des personnes existantes ou ayant existé est purement fortuite.
Marketing Digital : quelles opportunités pour la relance économique ?Yasser Monkachi
Le Marketing digital n’a pas fini de nous étonner par ses innovations successives, au point de nous donner le vertige. Evoluant à vitesse grand V et intégrant sans cesse des technologies et des algorithmes de plus en plus aiguisés, la relation des marques avec leurs clients se trouve grandement disruptée par le tsunami nommé big data et l’ouragan incarné par l’intelligence artificielle (IA).
"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi
If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5)
In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)
This is an open letter to every Marketer. You are officially invited to give your feedback,
co create content on the topic, comment and share if you care.
Les données personnelles à l'ère de la transformation digitaleYasser Monkachi
Lors d'une conférence à la chambre britannique de commerce de Casablanca, il était question d'échanger et débattre sur un sujet sensible : Les données personnelles à l'ère de la transformation digitale. Ce rendez-vous a aussi vu l’intervention de la CNDP, autorité de contrôle en la matière au Maroc.
This document outlines 5 golden rules for creating viral social media content:
1. Detect a hot topic that people are interested in discussing.
2. Tell an amazing story that astonishes your audience.
3. Set a social media plan with the right content for each platform at optimal times.
4. Animate your community by listening to trends, producing engaging stories, and measuring results.
5. Continually test, follow, and evaluate the performance of your content.
If people have been talking a lot about entrepreneurship recently, It's because it is not a passing trend but a groundswell. We should note that entrepreneurship is a question of mindset. Beyond technology, which is to be considered as a means but not an end, the art of entrepreneurship has existed since the beginning of time and it isn't dealing only with business.
As you can notice on the infographic below, the prerequisites for entrepreneurship are unquestionably Experience, Expertise and Vision. When i'm asked about the qualities of a successful entrepreneur, i always answer : Passion, Perseverance and Patience. In the end, Leadership, always and forever, where it is necessary to distinguish between a leader and someone who lead.
Whether you are, or aspiring to be an entrepreneur or an intrapreneur, this infographic is for you !
Intervention lors de L'Impact Camp à Ifrane (Maroc) le 22 juillet 2015 avec comme grande question : Comment faire de la technologie un vecteur de progrès et de développement durable ?
Prezo on Digital Storytelling. After a 1st version during Techcamp Alumni Agadir, here is the augmented 2nd version presented during Techcamp Oujda - Morocco.
This document discusses digital storytelling. It defines digital storytelling as ordinary people using digital tools to tell their stories. It provides examples of common digital storytelling tools like blogs, photos, and videos. Popular platforms for sharing digital stories are also listed, such as Slideshare, Flickr, and YouTube. The document then outlines the typical digital storytelling process of planning, designing, and sharing a story. It provides a case study example of a story told using PowerPoint and shared on Slideshare about learning from nature. Finally, it recognizes some champions of digital storytelling, including Barack Obama.
This document summarizes a presentation on using social media for capacity building and NGO success. The presentation covers basics of social media, trends like Facebook and Twitter user numbers, and how social media can help with capacity building by enhancing collaboration, promoting activities, and connecting online and offline communities. It provides examples of a social media club and Google Business Group that use both online and offline strategies and recommends having content, sharing, and review best practices.
This document discusses apps and the user experience (UX). It defines key UX terms like user, experience, and user interface. It notes that UX is about the quality of a person's experience interacting with a design, not just the user interface. The document also discusses UX strategy, maturity models, and how Google has improved the UX for its Catalogs app. It concludes that designing with users in mind requires understanding them and translating that knowledge into well-designed products and experiences.
This document summarizes the author's experience with social media from 2006 to 2012. It begins with his first blog in 2006 and then discusses his accounts on LinkedIn, Facebook, and Twitter. It describes the author's involvement in several social media projects and events in Morocco during this time period. These experiences led him to become a co-founder of the Casablanca chapter of the Social Media Club. The presentation concludes by outlining some of the benefits and drawbacks of social media, providing an overview of the social media landscape, and giving five keys to success with social media strategy.
This document discusses how social media can help fight corruption. It argues that social media has empowered citizens by allowing them to share information without restrictions. However, social media needs certain conditions to be effective, such as appropriate platforms, education to teach media literacy and how to use social media, and sensitization of communities. When these elements are in place, social media can connect communities and empower them to participate in fighting corruption. The future may see new forms of converged media that social networks and communities can leverage in the battle against corruption.
The document contains 10 quotes about social media from various Twitter users. It also includes statistics about a recruiting partnership that placed over 500 recruiters with 5000 trainees, with over 200 job offers and 600 applications. Additionally, it mentions statistics about photos on Instagram and check-ins on Foursquare, as well as information about a solution called BUZZANDWIN and a company called MOBIBLANC from June 2012.
"The Flow is the state of being completely involved in an activity for it’s own sake” Mihaly Csikszentmihalyi
If you do something for its own sake, you do it because it is interesting and enjoyable, and not because you have or need to do it. (5)
In positive psychology, flow, also known as the zone, is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. In essence, flow is characterized by complete absorption in what one does.(6)
This is an open letter to every Marketer. You are officially invited to give your feedback,
co create content on the topic, comment and share if you care.
Les données personnelles à l'ère de la transformation digitaleYasser Monkachi
Lors d'une conférence à la chambre britannique de commerce de Casablanca, il était question d'échanger et débattre sur un sujet sensible : Les données personnelles à l'ère de la transformation digitale. Ce rendez-vous a aussi vu l’intervention de la CNDP, autorité de contrôle en la matière au Maroc.
This document outlines 5 golden rules for creating viral social media content:
1. Detect a hot topic that people are interested in discussing.
2. Tell an amazing story that astonishes your audience.
3. Set a social media plan with the right content for each platform at optimal times.
4. Animate your community by listening to trends, producing engaging stories, and measuring results.
5. Continually test, follow, and evaluate the performance of your content.
If people have been talking a lot about entrepreneurship recently, It's because it is not a passing trend but a groundswell. We should note that entrepreneurship is a question of mindset. Beyond technology, which is to be considered as a means but not an end, the art of entrepreneurship has existed since the beginning of time and it isn't dealing only with business.
As you can notice on the infographic below, the prerequisites for entrepreneurship are unquestionably Experience, Expertise and Vision. When i'm asked about the qualities of a successful entrepreneur, i always answer : Passion, Perseverance and Patience. In the end, Leadership, always and forever, where it is necessary to distinguish between a leader and someone who lead.
Whether you are, or aspiring to be an entrepreneur or an intrapreneur, this infographic is for you !
Intervention lors de L'Impact Camp à Ifrane (Maroc) le 22 juillet 2015 avec comme grande question : Comment faire de la technologie un vecteur de progrès et de développement durable ?
Prezo on Digital Storytelling. After a 1st version during Techcamp Alumni Agadir, here is the augmented 2nd version presented during Techcamp Oujda - Morocco.
This document discusses digital storytelling. It defines digital storytelling as ordinary people using digital tools to tell their stories. It provides examples of common digital storytelling tools like blogs, photos, and videos. Popular platforms for sharing digital stories are also listed, such as Slideshare, Flickr, and YouTube. The document then outlines the typical digital storytelling process of planning, designing, and sharing a story. It provides a case study example of a story told using PowerPoint and shared on Slideshare about learning from nature. Finally, it recognizes some champions of digital storytelling, including Barack Obama.
This document summarizes a presentation on using social media for capacity building and NGO success. The presentation covers basics of social media, trends like Facebook and Twitter user numbers, and how social media can help with capacity building by enhancing collaboration, promoting activities, and connecting online and offline communities. It provides examples of a social media club and Google Business Group that use both online and offline strategies and recommends having content, sharing, and review best practices.
This document discusses apps and the user experience (UX). It defines key UX terms like user, experience, and user interface. It notes that UX is about the quality of a person's experience interacting with a design, not just the user interface. The document also discusses UX strategy, maturity models, and how Google has improved the UX for its Catalogs app. It concludes that designing with users in mind requires understanding them and translating that knowledge into well-designed products and experiences.
This document summarizes the author's experience with social media from 2006 to 2012. It begins with his first blog in 2006 and then discusses his accounts on LinkedIn, Facebook, and Twitter. It describes the author's involvement in several social media projects and events in Morocco during this time period. These experiences led him to become a co-founder of the Casablanca chapter of the Social Media Club. The presentation concludes by outlining some of the benefits and drawbacks of social media, providing an overview of the social media landscape, and giving five keys to success with social media strategy.
This document discusses how social media can help fight corruption. It argues that social media has empowered citizens by allowing them to share information without restrictions. However, social media needs certain conditions to be effective, such as appropriate platforms, education to teach media literacy and how to use social media, and sensitization of communities. When these elements are in place, social media can connect communities and empower them to participate in fighting corruption. The future may see new forms of converged media that social networks and communities can leverage in the battle against corruption.
The document contains 10 quotes about social media from various Twitter users. It also includes statistics about a recruiting partnership that placed over 500 recruiters with 5000 trainees, with over 200 job offers and 600 applications. Additionally, it mentions statistics about photos on Instagram and check-ins on Foursquare, as well as information about a solution called BUZZANDWIN and a company called MOBIBLANC from June 2012.
2. Est. 2013
Qui Suis-je ?
Yasser Monkachi
CEO & Founder – Digital Strategist
Qui Suis-je ?
@yassermonkachi
3. CONTEXTE
Distanciation Sociale ou nouvelle intelligence sociale ?
POST-COVID 19 RESISTANCE RESET RELANCE
PCA* PRA*
Accélération de la Transformation Digitale…
Webinars
Podcasts
Télétravail
… et du Marketing Digital
eLearning
https://bit.ly/2BCabYc
* PCA : Plan de Continuite d’Activité – PRA : Plan de Reprise d’Activité > https://bit.ly/3dj6GE5