The document summarizes the name change of ASTD to the Association for Talent Development (ATD). ASTD was originally founded to raise standards and prestige in the training profession but has expanded its scope to developing talents, skills, and abilities. The name was changed to ATD to better represent the changed and growing field of talent development. The change will not impact members' benefits and the local ASTD chapters will transition to the new ATD name in the coming year.

1. Presentation Title
Subhead Can Be Placed Here
Our name has
changed but our
chapter remains the
same.

2. On May 6, 2014 at the ASTD International Conference &
Exposition, ASTD announced that it is changing its name to
the Association for Talent Development (ATD).

3. Why the Change?
ASTD was first created as the American Society of Training
Directors. ASTD’s founders wanted to raise the standards and
prestige of the training profession and to further the education
and development of those responsible for training others.
We have continued to build on that for 70 years.
The purpose of our profession – developing the talents, skills, and
abilities of people – has remained constant the scope and impact
of the field has grown beyond our founders’ wildest dreams.

4. Why Now?
The world has changed dramatically over seven decades and our
profession has too. We are changing to represent and support the
change and development of the field, and the tremendous global
impact of the profession.

5. How Was This Decision Made?
 The impact of our members’ work stretches far beyond training
and includes many facets – the 10 Areas of Expertise in our
Competency Model is one example.
 Reviewing many years of information, input, feedback, and
analysis on the field’s changes, and data gathered from all over
the world, guided the change.

6. What’s the Impact on Members
and Customers?
Your membership benefits remain the same, and your online
experience to access your member benefits and content will be
seamless with the switch to our new name. In the coming months
you will receive a new membership card with the ATD name and
logo.

7. Will My Local ASTD Chapter
Change?
ASTD chapters will transition to the new name and brand
during the next year.

8. Some of the Changes
You’ll See First
 Digital newsletters, like the LCN, will have ATD branding
beginning in June
 Infoline is becoming td at Work
 T+D magazine – The award-winning, flagship publication for
the profession – will be renamed td
Our monthly publications will be re-named during the summer of 2014

9. New Content Coming
 The new Science of Learning community has debuted
 CPLP will add global competence
 CTDO magazine – Chief Talent Development Officer magazine
– will be published in 2015

10. Questions??
 Email our Chapter Branding Volunteer, Catherine Mattice, at
Catherine@CivilityPartners.com.