The document describes Amanda Kruse Digital Design's process for creating a logo and t-shirt design for a fictional organization called Equalistrator, which aims to promote equality for girls. It outlines brainstorming words to derive the organization's name, sketching initial logo concepts, developing the final logo design, adding color and typography, and featuring the logo on a t-shirt design along with a manipulated image on the back.

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Rectangle Tool

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Fill and Stroke Color

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Selection Tool

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Direct Selection Tool

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Eraser Tool

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Line Tool

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Scissors Tool

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Knife Tool

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Text Tool and Text on a
Path

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Blob Brush Tool

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Live Trace Tool

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Gradient Tool

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Pen Tool

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Convert Anchor Point Tool

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Delete Anchor Point Tool

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Shear Tool

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Effects

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Pathfinder

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Words to Create Organizational
Name
• Facebook
• Illustrator
• Amazon
• Equality
• Confidence
• Feminism

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Created Organizational Name
Equality + Illustrator =
Equalistrator
This name sounds forward and productive;
represents the goal for equality for all girls and
hints that this company is illustrating and creating
that equality

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Reference Images

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Logo Sketches

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Logo, Version 1

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Logo, Version 2

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Final Logo

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Logo with Color
Pink shades represent
different kinds of females

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Logo with Typography
“Lao MN” is both happy
but standard type

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Front of T-shirt with Logo

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Back of T-shirt with
Manipulated Image