This document describes Jasmine King's process for developing a brandmark and design system for a fictional organization called Osheark. It details her exploration of logo concepts from initial sketches to a final logo incorporating a triangular shape and curved wave silhouette. Color and typography choices are also presented alongside examples of applying the logo to a t-shirt design with a manipulated stock image on the back.

1. Assignment 4: Brandmark
and Design System
Jasmine King
Jasmine King Digital Design

2. RectangleTool
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3. Fill Color and Stroke Color
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4. SelectionTool (Black Arrow)
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5. Direct SelectionTool (Outlined Arrow)
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6. EraserTool
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7. LineTool
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8. ScissorsTool
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9. KnifeTool
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10. TextTool andText on a Path
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11. Blob BrushTool
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12. ImageTraceTool
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13. GradientTool
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14. PenTool
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15. Convert Anchor Point
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16. Delete Anchor Point
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17. ShearTool
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18. Effects
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19. ReflectionTool
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20. MeshTool
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21. BlendTool
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22. Words to Create Organizational Name
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Oceana
SharkTrust
The Fish Project
Global
Marine
Threat

23. Created Organizational Name
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Oceana + Shark = Osheark
This name suggests a plan or mission
that is directed towards protecting
marine life.

24. Reference Images
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25. Logo Sketches
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26. Logo:Version 1
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I like the triangular shape of this shark fin design but think it is too literal and specific to my theme. I want to incorporate
something curved/rounded to give it a more universal look that could have more of a general marine theme.

27. Logo:Version 2
Jasmine King Digital Design
I curved the shark fin to create a more wave like appearance and took away some of the smaller shapes from it it to
keep it simple, however I still think a more rounded shape or shapes should be added to create more of an emblem.

28. Logo:Version 3
Jasmine King Digital Design
I like the thin outlined circle surrounding the main design but feel that its too simple and looks unfinished. I still feel
that I can add something more curved or ocean specific to it, with more color as well.

29. Logo: Logo with Color
Jasmine King Digital Design
I chose to cut off part of the circle and draw in a silhouette of a wave. I added in the blue gradient which fits in well with
the theme. I think both the triangular and curved shapes work well together and relate to what the organization does.

30. Logo: Final Logo
Jasmine King Digital Design
I chose to cut off part of the circle and draw in a silhouette of a wave. I added in the blue gradient which fits in well with
the theme and removed the outlines. I think both the triangular and curved shapes work well together and relate to what
the organization does.

31. Logo: Logo withTypography
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I chose the Century Schoolbook font in Bold Italic because it is simple and easy to read, and has a similar flow/curve as
the wave in the logo design.

32. Front ofT-Shirt with Logo/Logotype
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33. Back ofT-Shirt with Manipulated Image
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