The document outlines the logo design process for an organization called Swimask. It includes brainstorming words to create the organizational name, developing two logo concepts, selecting a final logo, and applying the logo and branding elements to t-shirt designs. Key steps involved using various illustration and image editing tools in Adobe Illustrator and selecting typography that is simple, bold and readable.

1. FA027,
Brandmark
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2. Rectangle Tool
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3. Square Tool / Fill Color & Stroke Color
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4. Selection Tool
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5. Direct Selection Tool
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6. Eraser Tool
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7. Line Tool
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8. Text Tool and Text on Path
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9. Blob Brush Tool
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10. Image Trace Tool
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11. Curvature Tool
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12. Add Anchor Point Tool
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13. Effects - Rounded Rectangle
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14. Words to Create Organizational Name
Mask Waterproof
Safe Swim
Comfort Pool
Tech Water
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15. Created Organizational Name
Swim + Mask = Swimask
New Name is catchy and a combination
of the two words which will make people
remember it.
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16. Reference Images
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17. Logo Version 1
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18. Logo Version 2
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19. Final Logo
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20. Logo with Color
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21. Logo with Typography
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I choose this
font because it is
simple, bold, and
readable.

22. Front of T-shirt with Logo / Logotype
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23. Back of T-shirt with Manipulated Image
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