1. While first impressions can be valuable, further observation is often needed to fully understand a situation. Stores rely heavily on big signs to attract customers initially, but maintaining a good environment is important to keeping them. 2. Customers look for a pleasant environment once familiar with a store, and this influences whether they continue shopping and spending money there. 3. Stores should focus on both impressive exterior signs as well as the interior environment, as sometimes the inside experience does not match the promising first impression given by outside signals. Maintaining an engaging environment is key to business success.

1. Are you paying attention?
Jorge Moto
ASSIGNMENT 2

2. The first impression
Sometimes the first impression is the most valuable…
…but some other, we need to observe a little bit more.

4. signs

11. 1. The stores try to attract people with its big signs. Some of those,
assume it will be enough to keep customers. It works, but just at
the beginning.
2. I noticed is most important to have the appropriate environment
to keep and have more clients. The people, once they already
know the store, they are looking for the best environment to be
and to stay and purchase.
3. I’m not saying the stores don’t should be focus on the big and
beautiful signs, but also should focus inside the store. Sometimes,
when you observe a little bit, you find some stores doesn’t match
its first impression (big outside signals) with the inside
environment.
Analysis

12. Environment

13. Product, product… nothing different

14. Small place, but not crowded

15. Boring and not innovative store

16. Cool, stylish, creative