The document summarizes observations from visiting various stores in a shopping mall to practice paying attention to minor details. Some key observations included: - The ratio of female to male customers varied between stores, with a 4:1 ratio in sport/clothing stores and 1:4 in electronics stores. - Store displays and window designs came in three types: fully closed, half displays with staff visible above, and no windows with the entrance as the store front. - Some boutiques had LCD screens but they were ineffective due to the rich ambient environment. - Many stores had exposed ceilings with pipes and cables visible, rather than finished ceiling covers.

1. Venture Lab – The Crash Course on Creativity
Assignment 2
ARE YOU PAYING ATTENTION?
General impressions:
When I read the introduction paragraph and
Paying attention to watched the lecture about Paying attention, it
minor things opens very actually attracted me very much. I know that I
interesting space! haven’t been paying attention to minor things
at all, and yes, I found that it could be very important, so I said to myself:
you have to try this; you have to try to change your behavior in order to
spot things, in order to see what will happen.
My first conclusion is that Paying attention behavior needs It demands practice!
practice, if you want to change your habits. During this
assignment, I was investing a lot of effort to spot things, I was doing
like a scanner in all the stores I visited. This means that I will try to
practice with these techniques even after the assignment, since it has
itched my inquiries about what in the world I have been missing all the
time.
Reject the common,
Third and final conclusion: in the first moment, I was afraid
accept intriguing!
of the amount of new information my brain had to accept,
and where all those information should be put? Isn’t it too
much, isn’t it a large burden for my memory, for my knowledge and
for my thoughts? Then, after spending some time spotting the
minorities and details in all the stores, I couth that it is not so
difficult at all! Why? Because, your actual task is, after spotting and
noticing things, to reject all the unnecessary and common pictures,
events and behaviors, and to affirm the unusual differences and
specifics which you didn’t expect. And after all, to use that
information.

2. The task:
The task is essentially not so difficult, but in my place, it is a bit wierdy if you
are obviously taking pictures all around. So I cannot support my observations with
too much photos taken, but I have found some interesting details in the shopping
mall.
Common things for boutiques:
Colorful, very colorful

3. Floor is made of ceramic plates in different sizes and shapes, but I saw
nothing interesting in it.
Usually the same music, centraly played
Some sport boutiques use different air fresheners
(borrowed picture)

4. Female to male ratio
is about 4/1 average in sport and garment stores
is about 1/4 in electronic merchandise stores
(created picture)
Security do not stand in every boutique, but in every third or fourth and it
usually does not have any kind of contact with personel
(borrowed picture)

5. The exhibition of merchandise do not have any rule, and if it had, I want be
impressed by anything.
I noticed three types of shop windows:
1. completely closed by paravans, end equiped with most
recognisable merchandise
2. half-full with two or thre shelves with staff, with the insight
of the store fully visible above them
3. stores without shop windows – the whole frontal surface is
acctually an entrance to the store
(1) (2) (3)
Some boutiques have LCD screen at the entrance, but they are drowned in
the rich and colorful ambient, so they are spotless, not to say futile.

6. The ceiling!!
The ceiling in meny boutiques does not have cover plates; the „sky“ with all
the pipes and cables is visible, it is above the people. Only lights and air
conditioners hang from the ceiling, and there is no amstrong cover in many of
stores.
Some other stores have specially designed ceiling to match their copmany
logos, like Reebok and Addidas.
And, what I haven’t noticed ever before...
...Addidas has a wristwatch collection! I have never seen anything from
Addidas which doesn’t include sneackers, tracksuits and such things.