1. ExecutiveSummery
ThisreportaimstostrategicallybasedevaluateStarbuckspastandcurrentsituationandfuturepositionofthislargelysu
ccessfulcompany.TheanalysisusesMichaelfiveforcesanalysis,Starbucks’OriginalGenericStrategy,Companysu
ccessfactor,SWOT,PESTandrecommendationforfuturethatStarbuckscanorganisedRewardprogramOrganised,
BecomingmoreEnvironmentFriendly,CDBurning,InstallfreewirelessinternetandRentoutmeetingspace,Increas
econnectionwithcustomers,Continuallyimprovethecoffee.AtlastconclusionandiusebookofMichalPorterandso
meothersandelectronicarticlesandwebsites.

2. IndexNo. IndexPageNo.
1.ExecutiveSummery 2
2.Introductionofthecompany 4
3.Portersfiveforceanalysis(Past) 5
4.Starbucks’OriginalGenericStrategy(Past) 8
5.Starbucks’SuccessFactors 9
6.MichaelPorter’s5Forceanalyses(current) 11
7.SWOTAnalysis 12
8.PESTAnalysis 13
9.RecommendationforFutureAction 14
10.Conclusion 16
11.References 17