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WHAT’SALLTHATFUSSABOUT?
Sperry&Hutchinsondesignedoneofthefirst
stampprogramsexchangeableforgoods.
Thisprogramwasdesignedtobuildcustomer
loyalty,butalsotopromotecashpayments
insteadofcredit.
WHAT’SALLTHATFUSSABOUT?
CHALLENGEOFEGYPT
WithnoothertoolthanLegoblocks,theIT
infrastructureprojectmanagementteamofthe
WorldCupinQatartookpartinthisexercise.
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Simulatingtheprojectmanagementofbuildinga
pyramid.Gamificationhasallowedmanagersto:
Translatetheoryintopractice
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Developrelevantskills
Experimentwithprojectinstruments
Raiseawarenessandcreatedemandformore
advancedtrainingcourses
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Assesscurrentcapabilitiesandmeasure
real-timeimprovements
WHAT’SALLTHATFUSSABOUT?
ROADWARRIORTRAINING
Salespeopleareusuallyprettycompetitive,soa
funtrainingprogramwasperfecttomotivate
themtoimprovetheirgoodsalespersonskills.
WHAT’SALLTHATFUSSABOUT?
“90% ofcompaniesthatdecidedtointegrate
entertainingtrainingprogramsintheirsalesteam
havehadpositiveresults”
-Salesforce
WHAT’SALLTHATFUSSABOUT?
Thetoolsimulatesmeetingswithfictitious
customers,enablingrepresentativestocollect
pointsandreachhigherlevelsofinteractionvia
trueorfalsequestionnaires.
WHAT’SALLTHATFUSSABOUT?
Varioussituationsenablethemtoacquirenew
knowledgedirectlyapplicableinreality.
WHAT’SALLTHATFUSSABOUT?
THEUSARMYGAME
Determinedtobecomearealsoldier?TheUS
militaryhasdevelopedamultiplayertactical
shootervideogamewhereyoucanfightinsmall
groupsinrealisticsituations.
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
IncreasethenumberofrecruitsintheUSArmy
Completionofaprofilelinkedtothe"online
army“withyourealdata
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Typicalrewardsystemsadaptedwithreal
badgesofhonor(thatarookiecouldpotentially
getbybecominganactualsoldierforthe
USArmy).
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Aneffectivescreeningprocesstoensurethat
thecandidateunderstandsthetypicalissuesto
makeaninformedchoice.
WHAT’SALLTHATFUSSABOUT?
NIKE+ZOMBIERUN
Whatbetterthanazombieattacktoget
motivatedtorun?
Soundsprettyconvincing!
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Increaseoftheirbrandvisibilityandloyalty
Accumulateddataoveralongperiod
Funmotivationtorun
WHAT’SALLTHATFUSSABOUT?
OBJECTIVES:
Simulationofazombieinvasioninwhichthe
usermust"escape"inrealtimetoavoid
becomingtheirnextmeal.
WHAT’SALLTHATFUSSABOUT?
Formany,runningisfun,butforothers,itisrather
ameanstoanend.
Morethan200missionspresented
simultaneouslywiththeuser’smusic
WHAT’SALLTHATFUSSABOUT?
Formany,runningisfun,butforothers,itisrather
ameanstoanend.
Bywalking,joggingorrunning,thegame’s
contextisdistributedonscreenandespecially
intheearphones(let’savoidtripping)
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia
Gamification | MultipleMedia

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Gamification | MultipleMedia