This document discusses lessons learned from a business project. It had big ideas but not all were commercially viable. Innovation can be incremental even with disruptive technology. When communicating new ideas, it is important to clearly communicate value and address potential fears.

1. Once upon a time…

2. We
should…

4. We had
big ideas.

5. We had really
cool slides.

8. LESSON 1:
Not all great
ideas are
commercially
viable

9. LESSON 2:
Innovation can be
incremental, even with
disruptive technology

10. LESSON 3:
Communicate
value,
address fear.

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